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Imperial Library
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Index
Title Page
Copyright Page
Dedication
Table of Contents
Acknowledgments
Introduction
CHAPTER ONE
"The most perfect brewery on the planet"
"I've said it all when I've said Bud"
John Barleycorn, Pink Boots, and Pilgrimages
From Tesguino to Billy Beer
Chico Culture and Counterculture
Scenes from the Taproom, Part I
CHAPTER TWO
Beer, Bikes, and a Volkswagen Bus
"A Cool Town"
Bikes or Beer?
Gilman Way and the First Batch of Beer: November 15, 1980
Scenes from the Taproom, Part II
CHAPTER THREE
Early Marketing and Distribution in Chico
Bavarian Interlude
Bohemian Rhapsody
Key Endorsements (and Product Placement)
Move to 20th Street
Craft Brew Bubble
The buyout of Paul Camusi
Scenes from the Taproom, Part III
CHAPTER FOUR
Footprints
Y2K
The Big Room
Quality and Innovation
Sustainable Brewing
A Tragic Episode
Bold New Directions
Doctor Grossman, We Presume
Hop Harmony at Work: Chico Fest, 2009
Coming Full Circle: A Celebration of Craft Brew Pioneers
Scenes from the Taproom, Part IV
CHAPTER FIVE
Narratives of Hope
When Gown Meets Town
The Triple P
Ten Defining Business Practices
Scenes from the Taproom, Part V
Conclusion
"A Long Strange Trip"
Core Values
Sobering Truths
Hop(e)s and Dreams
Appendix
A Timeline for Sierra Nevada Brewing Co.
A Profile of the Beers: The Brewmaster, Steve Dresler, Speaks
The Brewery Tour
Interview with Head Chef Micheal Iles
Beer and Bikes
The Birth of a Dream: An Extract from Sierra Nevada's 1979 Business Plan
About the Author
Works Cited
Glossary of Terms
Back Cover
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