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Index
Cover
Title Page
About the Author
Other titles of Interest
Dedication
Acknowledgments
Contents
Introduction
1. There is no single ‘best’ way to write about art
2. ‘International Art English’
3. Anyone can learn to write competently about art
Section One: The Job: Why Write about Contemporary Art?
1. Explaining v. evaluating
2. Art-words and artworks
3. Artist/dealer/curator/critic/blogger/‘Kunstworker’/journalist/historian
4. Out of the blue: where art-criticism came from
5. Art-writing sans frontières
Section Two: The Practice: How to Write About Contemporary Art
1. ‘Fear is the root of bad writing’
The first time you write about art
‘The baker’s family who have just won the big lottery prize’
The three jobs of communicative art-writing
2. How to substantiate your ideas
Provide factual or historical evidence
Extract visual evidence
Pay attention
Follow your thinking
3. The audience: grounding specialists and non-specialists
4. Practical ‘how-to’s
Be specific
Do not ‘explain’ a dense, abstract idea with another dense, abstract idea
Load your text with solid nouns
Adjectives: pick one
Gorge on the wildest variety of strong, active verbs
‘The road to hell is paved with adverbs.’
Order information logically
Organize your thoughts into complete paragraphs
Avoid lists
Avoid jargon
When in doubt, tell a story
When still in doubt, make a comparison
Simile and metaphor: use with caution
Final tips
Section Three: The Ropes: How to Write Contemporary Art Formats
1. How to write an academic essay
Getting started
The research question
Structure
‘Do’s and ‘don’t’s
Further tips
2. ‘Explaining’ texts
How to write a short news article
How to write a short descriptive text
How to write a press release
How to write an auction catalogue entry
3. ‘Evaluating’ texts
How to write an exhibition review for a magazine or blog
How to write a review for a newspaper
How to write a book review
How to write op-ed art journalism
How to write a catalogue essay or magazine article
4. How to write an artist’s statement
The ten most common pitfalls (and how to avoid them)
How to write about a single artwork
5. Writing formats compared: one artist, many writers
Conclusion
How to read about contemporary art
Notes
Resources
Rules of grammar (and when to break them)
Beginning a contemporary art library
Bibliography and e-sources
List of Source Texts
List of figures
Index
Copyright
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