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Index
Cover
Title Page
Table of Contents
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Creating Your Profile
Chapter 1: Installing Instagram
Moving Instagram to the Launch Pad
Installing on a Computer
Installing on Instagram’s Native Platform
Instagram Has Android Covered, Too
No App? No Problem: Instagram Is on the Web
Starting to Gram Instantly
Chapter 2: Setting Up Your Profile
Professional Profile Practices
Writing a Bio That Draws in Followers
Taking Advantage of a Business Profile Upgrade
Chapter 3: Hitting Your Target Audience
Organizing Your Marketing Goals and Roles
Gathering Post Ideas
Part 2: Creating Your Narrative
Chapter 4: Taking and Posting Great Photos
Taking Your Best Shot
Improving Your Best Shot
Enriching Your Photo
Posting Your Photos: Ta Da!
Uploading Photos from Your Camera Roll
Uploading Multiple Photos to One Post
Chapter 5: Recording and Posting Great Videos
Recording Your Day
Improving Your Video
Posting Your Video
Uploading a Stored Video
Uploading Multiple Videos from an iPhone or iPad
Part 3: Planting Your Garden
Chapter 6: Commenting and Direct Messaging
Before You Share, Stop and Think
Sharing on Other Social Media Sites
Sending Photos and Videos Privately
Garnering Comments
Reviewing Your Comments
Reporting Commenters When All Else Fails
Chapter 7: Finding People to Follow
Where Are My Peeps?
Finding New Friends
Following Your Industry
Deciding Whom to Follow Back
Finding Your Insta-Tribe
Chapter 8: Wielding the Power of the Hashtag
Investigating Hashtags
Researching the Right Hashtags
Creating a Branded Hashtag
Part 4: Making Your Garden Grow
Chapter 9: Sharing with Instagram Stories
Checking Out Instagram Stories
Getting Started
Saving Your Story
Using Direct Messages to Send a Story
Determining the Best Content to Share
Advertising Your Story
Chapter 10: Making Your Story More Fun
Creating Graphics for Stories
Adding Text and Username Tags
Drawing on Your Story
Stickers and Tags
Adding a Link to Your Website
Using Boomerang to Keep Fans Coming Back
Making Funny Faces with Face Filters
Using Instagram LIVE
Chapter 11: Planning a Winning Ad
Selecting the Right Ad Type
Using an Effective Ad Strategy
Chapter 12: Creating an Effective Instagram Ad
Using the Instagram Mobile App to Create an Ad
Using Facebook to Create an Ad
A/B Testing
Measuring Your Ad Results
Chapter 13: Creating a Winning Contest
Exploring the Benefits of Hosting Instagram Contests
Following the Rules and Restrictions for Running Contests
Planning a Successful Contest
Executing a Winning Contest
Following Up
Chapter 14: Connecting Your Marketing Dots
Incorporating Instagram in Your Marketing Mix
Connecting Instagram to Other Social Networks
Including Instagram on Your Website
Promoting Instagram on Printed Materials
Incorporating Instagram into an Event or Promotion
Monitoring Your Instagram Stats
Part 5: Why Isn't This Working?
Chapter 15: Insta-Diagnosing Instagram
Installation Issues
Log-In Difficulties
Finding Relief for Common Problems
Nothing Is Working … Now What?
Getting Rid of Error Messages
Chapter 16: Insta-Help Is on the Way
Taking Advantage of Instagram’s Help
Tapping Social Media
Joining a Community
Part 6: The Part of Tens
Chapter 17: Ten Brands Killing It on Instagram
GoPro
Yellowillow
Sugarandcloth
RPMItalian
EmilyJoyRosen
TheLoveBombCo
The.Book.Report
LaJollaMom
TSA
GeneralElectric
Chapter 18: Ten Places to Find Inspiration
Investigate the Explore Page
Review Hashtag Searches Related to Your Brand
Spy on Your Competitors
Get Inspiration from Local Businesses
Check Out Your Favorite Products
Look to Photographers
Get Inspired by Bloggers
Find Big Brands That Are Being Creative
Learn from Instagram and Marketing Experts
Follow the Instagram for Business Account
About the Authors
Advertisement Page
Connect with Dummies
End User License Agreement
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