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Index
Cover
Title Page
Copyright
Contents
Acknowledgments
Introduction: Why Instagram for Business? How to Make It Work for Yours
It Was a Letter That Changed Everything
#InstagramforBusiness Postables
Chapter 1: Questions, Questions: Understanding the Why of Instagram
Where Did Instagram Come from Anyway?
It’s a Post, Not a Marriage
What Is a Sales Funnel?
Creating Your Marketing and Sales Path
#InstagramforBusiness Postables
Chapter 2: First Things First: Creating a Solid Foundation
The Laws of Direct-Response Marketing
How to Set Up Your Account for Maximum Success
#InstagramforBusiness Postables
Chapter 3: Putting on Your Fancy Outfit: Developing Your Instagram Brand
Developing Your Instagram Page Brand
Culture Branch with Josh Harcus of Hüify
#InstagramforBusiness Postables
Chapter 4: Starring You: Leveraging Instagram for Premium Positioning
The Power of Stardom: How to Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning
Getting Ready for Your Close-Up
Case Study: Growing and Monetizing Your Instagram Marketing with Anthony Carbone of www.WolfMillionaire.com
#InstagramforBusiness Postables
Chapter 5: Sometimes It Is a Popularity Contest: Growing Your Instagram Following
The Power of the Hashtag, and How to Make Yours Count
Spin the Wheel! Running a Contest on Instagram
Ten Steps to Your Instagram Contest
Apps You Can Use to Run Your Instagram Contests
Growing Your Follower Base
The 21-Day Blueprint for Growing Your Instagram Followers
How Nathan Chan Grew Foundr to More Than 10,000 Followers in Less Than a Month
#InstagramforBusiness Postables
Chapter 6: All About the ROI: Getting Superior Leads from Instagram
Prospecting Wisely
Courting Your Instagram Followers into Buyers
Getting Your Instagram ROI On: Creating Your Sales Funnel
A Quick-Start Lead Magnet Blueprint
Your Instagram Marketing Funnel, with Oliver Billson of www.OliverBillson.com
#InstagramforBusiness Postables
Chapter 7: Building Trust with Your Instagram Tribe
Blogging to Convert Instagram Followers to Customers
The Dos and Don’ts of Emailing Your List
#InstagramforBusiness Postables
Chapter 8: Cha Ching! Driving Sales from Your Instagram Page
How to Drive Prospects from Instagram Followers to Customers for Life
Choices and More Choices: Sales Campaign Ideas You Can Use
How to Drive More Sales in One Day Than You Do All Year, with Dave Dee, the Monetization Master
#InstagramforBusiness Postables
Chapter 9: Your Instagram Product Launch Formula
Creating an Audience Avatar
Developing a Whisper Campaign to Create Buzz
Building Your Launch List
Create a Strong Desire
A Seven-Day Schedule for Promoting Your Lead Magnet
The Instagram Ad Campaign Blueprint
Driving Sales with Instagram Ads, with Lindsay Marder of DigitalMarketer
From Online to Offline with Shaun Buck
#InstagramforBusiness Postables
Chapter 10: Instagram Stories and Instagram Live: Your 15-Plus Seconds of Fame
Instagram Stories
Instagram Live
Building an Instagram Empire with Codie Sanchez
Building Your Lux Tool Box with Instagram Apps for Success
Becoming Insta-Social with Entrepreneur
#InstagramforBusiness Postables
Chapter 11: The Final Word: Magical Results!
#InstagramforBusiness Postables
About the Author
Index
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