Crowdstorm by Unterberg, Bastian, Abrahamson, Shaun, Ryder, Peter -- Read -- Imperial Library of Trantor

Index

Cover Contents Title Copyright Introduction Chapter 1: First, Some Context

Abundant Talent Outside Working with Crowds Starbucks Betacup Challenge—New Sources of Sustainable Innovation Triple Eight Helmet Design—Benefits for Smaller Firms, Too Outcomes Beyond Ideas GE Ecomagination Challenge—A New Path to Corporate Development The Business Model Impact

Chapter 2: Intellectual Property, Confidentiality, and Brands

Outside Talent on the Edges Outside Talent at the Core The Fight over Intellectual Property Your Brand Is Cocreated Hiding in the Open Ships and Castles—Accessing and Protecting Ideas P&G—More Ships, Less Castle Not Invented Here to Proudly Found Elsewhere Participant Journey from Untrusted to Trusted Sometimes You Don’t Need to Go Outside From Confidentiality to Communication Strategy More Intellectual Property Considerations Don’t Leave Legal Too Late Bringing It All Together

Chapter 3: Ask the Right Question

Do You Want a Sketch on a Napkin or a Startup More Than Only One Outcome Causing Conversation and Building Relationships Learning from the Reactions to Ideas Inspire, Don’t Instruct Avoid Detail Deluge Use Clear Evaluation Criteria X Prize Tricorder Challenge—The Imagined Future Storytelling and Possible Futures Brief Take Away

Chapter 4: Fair Incentives to Motivate

Many Ways to Join In Why Do We Participate? The Power of Connection Got GAME—Breaking Down Incentives Motivating the Crowd Inside Your Organization Delivering On Your Promises DARPA—Masters of Outside Talent Incentives for Supporting Roles Quirky—Tracking and Rewarding Different Types of Contributions Final Thoughts on Incentives

Chapter 5: Build the Coalition

Threadless + GAP Sorting Out Who Does What Media Partners Expert Advisors Financial Underwriters Online Spaces and Communities Production Partners Coalition Roles for Each Phase LifeEdited—Coalition for a Startup GE Ecomagination—Financial and Technology Partners Keeping the Coalition Happy

Chapter 6: Recruit the Best Participants

Finding the Person Who Will Find Your Problem Trivial Recruiting for Supporting Roles Where Are the Crowds? The Participant Journey Recruiting Tactics for Specific Crowds CEMEX—Recruiting Employees LEGO—Beyond Domain Knowledge DARPA—Testing Recruiting Strategies The Right Participants and Interactions

Chapter 7: Manage Communities to Facilitate Great Outcomes

Crowdstorming Community Patterns Collaboration Patterns Integration Patterns From Crowds to Community The Role of the Community Manager Local Motors: From Collaboration to Integration Eight Pillars of Crowdstorming Community Management Community Management and Crowdstorm Patterns Giffgaff: Community at the Core of the Business To Recap

Chapter 8: Understand Participant Contributions

Why We Need to Understand Contributions Assigning a Value to Feedback Discover the Value of Contributions Valuing and Rewarding Feedback From Most Valuable Contributions to Most Valuable Participants Learning from Changes in Contributions Over Time Connecting Measured Value to Compensation Quirky—Assigning Financial Value to Contributions Monitoring with Social Feeds Helping Participants to Help One Another If You See Something, Say Something From Monitoring to Deciding

Chapter 9: Reign in the Tyranny of Ideas

When Ideas Can Be Tested Expert Evaluation The End of HIPPOs? How the Crowd Decides Who Should Decide? Popularity Contests and Peer Reviews Feedback from the Customer From Liking to Buying The Case for Hybrids Victorinox—Multiple Decision Tools Combine Them if You Can

Chapter 10: Choose the Right Online Space

Spaces for Recruiting Space for Consideration Optimizing to Seal the Deal Build or Join a Crowdstorm Space Supporting the Search Pattern Tools to Enable Collaboration Patterns Spaces for Monitoring Permissions to Participate Spaces at the Core of the Enterprise Spoiled for Choice

Chapter 11: Meta

Revisit Results Make Room for Debate Propose and Listen Eat Your Own Dog Food Beyond Half-Baked Ideas The End is Just the Beginning

Acknowledgments Index