Marketing Excellence 2 by Burkitt, Hugh -- Read -- Imperial Library of Trantor

Index

Foreword Introduction Acknowledgements 01 Customer Insight

• Sky + • BT Business • NHS Blood and Transplant

02 Launching New Brands

• Magners • Change4Life • alli

03 Brand Extension

• O 2 • Waitrose

04 Brand Revitalisation

• McDonald’s • Hovis • British Gas • KFC

05 Sustaining the Brand Promise

• Audi • Marks & Spencer • Virgin Atlantic

06 Marketing Communications

• Dulux • Sainsbury’s • Pedigree • Thinkbox • Harlequins

07 Creating Loyal Relationships

• More Th›n • UPS • Walkers

08 Global Branding

• Aviva • ebookers • Dulux

09 Organising for Good Marketing

• Shell • McDonald’s • ICI Paints

10 Social Marketing

• Channel 4 • British Heart Foundation • Keep Britain Tidy

11 Marketing for Sustainable Consumption

• Ariel • Marks & Spencer

Appendix Sponsors Copyright

Chief Librarian: Las Zenow <zenow@riseup.net>
Fork the source code from gitlab.