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Index
Copyright Page
Dedication
Contents
Preface
Introduction
1 What’s Best for the Customer Is Best for the Business
2 Customers’ Rules
3 Customer-Inspired Innovation
4 Relentless Positioning
5 Competing for the Future
6 Tectonic Shifts
7 The New Math: 1 + 1 = 3 or 4 or even 10
8 How Leaders Get Their Ducks in a Row
9 How to Make It Happen
10 Leaving a Legacy
11 Will You Be Ready?
Appendix 1: The Research Program
Appendix 2: Customer Culture: A Leader’s Measurement and Action Guide
Notes
Index
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