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Index
Cover
Introduction
About This Book
And Just Who Are You?
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: LinkedIn Basics
Chapter 1: Looking into LinkedIn
Discovering Your New Contact Management and Networking Toolkit
Learning About What You Can Do with LinkedIn
Understanding LinkedIn Costs and Benefits
Navigating LinkedIn
Chapter 2: Sign Up and Create Your Profile
Joining LinkedIn
Starting to Build Your Network
Chapter 3: Completing Your Profile
Adding Your Summary and Basic Information to LinkedIn
Completing the Contact Info and Additional Information for Your Profile
Adding a Position to Your LinkedIn Profile
Reporting Your Education on Your Profile
Reviewing Your LinkedIn Profile
Part 2: Finding Others and Getting Connected
Chapter 4: Searching LinkedIn
Searching Your First-Degree Connections
Searching the LinkedIn Network
Chapter 5: Managing Introductions and InMail
Using InMail Versus Asking for Introductions
Setting Up an Introduction
Sending InMail
Managing Introduction Requests
Chapter 6: Growing Your Network
Building a Meaningful Network
Checking for LinkedIn Members
Sending Connection Requests
Accepting (or Gracefully Declining) Invitations
Chapter 7: Connecting with and Endorsing Your Network
Interacting with Your Network with LinkedIn Contacts
Giving and Receiving Endorsements on LinkedIn
Part 3: Growing and Managing Your Network
Chapter 8: Staying in the Know with LinkedIn Pulse
Understanding LinkedIn Pulse
Configuring LinkedIn Pulse
Enjoying LinkedIn Pulse on the Go
Setting Up Digest Notifications
Writing a Long-Form Post for LinkedIn
Managing Your Post Interactions
Chapter 9: Exploring the Power of Recommendations
Understanding Recommendations
Writing Recommendations
Requesting Recommendations
Gracefully Declining a Recommendation (or a Request for One)
Managing Recommendations
Chapter 10: Monitoring Your LinkedIn Activities Through Your Home Page
Using the LinkedIn Home Page as Your Command Console
Tracking Your InMail Messages
Tracking Invitations
Chapter 11: Using LinkedIn with Your Internet Activity
Importing Contacts into LinkedIn
Exporting Contacts from LinkedIn to Your E-Mail Application
Chapter 12: Accessing LinkedIn with Your Mobile Devices
Surveying the Different LinkedIn Apps
Installing a LinkedIn Mobile App
Breaking Down the Sections of the LinkedIn Mobile App
Connecting Your App Usage with Website Usage
Part 4: Finding Employees, Jobs, and Companies
Chapter 13: Finding Employees
Managing Your Job Listings
Screening Candidates with LinkedIn
Using Strategies to Find Active or Passive Job Seekers
Chapter 14: Finding a Job
Using LinkedIn to Search for a Job
Implementing Job Search Strategies That Involve LinkedIn
Chapter 15: Following Companies on LinkedIn
Searching for Companies
Putting Your Company on LinkedIn
Part 5: Using LinkedIn for Everyday Business
Chapter 16: Getting Connected with LinkedIn Groups
Reaping the Benefits of LinkedIn Groups
Understanding the Two Types of LinkedIn Groups
Joining a Group
Starting and Participating in Group Discussions
Viewing a Group’s Membership List
Creating a Group
Setting Up the Group and Inviting Members
Chapter 17: Using Sales and Marketing Techniques for Yourself and Your Business
Marketing Yourself Through LinkedIn
Marketing Your Business Through LinkedIn
Mining for Clients
Closing the Deal
Chapter 18: Using LinkedIn Ads
Understanding LinkedIn Ads
Finding Out About Filtering Options
Creating a New Ad Campaign
Managing Your LinkedIn Ad Campaign
Chapter 19: Miscellaneous Creative Uses of LinkedIn
Mashing LinkedIn with Other Services
Building Your Focus Group
Using Location-Based LinkedIn Ideas
Part 6: The Part of Tens
Chapter 20: Ten LinkedIn Do’s and Don’ts
Do Keep Your Profile Complete and Current
Don’t Use Canned Invitations
Don’t Expect Everyone to Network Like You Do
Do Your Homework
Do Give LinkedIn Messages Equal Importance
Don’t Spam
Do Be Proactive About Making New Connections
Do Cross-Promote
Do Add Value to the Process
Don’t Confuse Quantity with Quality
Chapter 21: Ten LinkedIn Resources
The Official LinkedIn Blog
LinkedIn Instagram
LinkedIn Learning Webinars
The Sophisticated Marketer
LinkedIn YouTube Channel
Linked Intelligence Blog
Linked Conversations — Podcast
Digsby Social Networking/IM/E-Mail Tool
Turn Business Cards into LinkedIn Contacts with Evernote
One Update for Multiple Sites with Buffer
About the Author
Advertisement Page
Connect with Dummies
End User License Agreement
Table of Contents
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