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Index
Cover
Title Page
Copyright
Table of Contents
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting Started with Etsy
Chapter 1: Handmade for Each Other: Falling in Love with Etsy
Creative Crusade: Understanding Etsy’s Purpose and Business Model
Introducing the World of Etsy
Storefront and Center: Setting Up Your Shop
Sell’s Angels: Surveying the Etsy Selling Process
Takin’ Care of Business: Handling Business Matters
Community Collage: Engaging in the Etsy Community
Appy Dance: Introducing the Etsy Apps
Chapter 2: Basic Training: Etsy Account Basics
Avoiding Trouble: Reviewing Etsy’s House Rules and Terms of Use
Sign Me Up! Becoming a Registered User
It’s a Sign: Signing In to Etsy
Home Sweet Home: Navigating Etsy’s Home Page
It’s All You: Exploring the Your Account Menu
Account Trackula: Managing Your Etsy Account
High Profile: Setting Up Your Public Profile
Chapter 3: Buy, Buy, Buy: Finding and Buying Items on Etsy
Gimme One Reason: Why to Buy on Etsy
What’s Up? Confirming That a Seller Is on the Up-and-Up
Transaction Oriented: Delving into Transaction Details
Mobile Order: Shopping in the Etsy App
Under Review: Leaving a Review After You Buy
First Aid: Getting Help from the Seller
Case in Point: Opening a Case Using Etsy’s Purchase Protection Program
Chapter 4: Safety First: Maintaining Your Privacy and Safety on Etsy
Oh, Behave! Adhering to Etsy’s House Rules
Private Party: Guarding Your Privacy on Etsy
Safe Passage: Keeping Yourself Safe on Etsy
Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop
Chapter 5: Sell Yes: Understanding What You Can and Can’t Sell on Etsy
Yes, We Can! Figuring Out What You Can Sell on Etsy
Just Say No! Understanding What’s Not Allowed on Etsy
Offense Taken: Reporting Prohibited Items
Off with Their Heads! Knowing What Happens If You Break a Rule
Chapter 6: Setting Up Shop: Creating Your Etsy Storefront
Shop to It: Creating Your Etsy Shop
Banner Day: Adding a Banner and Shop Icon to Your Shop
Title Wave: Adding a Shop Title and Announcement
All About Me: Adding an About Section
Let’s See It! Viewing Your Etsy Shop
Chapter 7: Upper Management: Using Shop Manager to Run Your Etsy Store
I Want to See the Manager: Navigating the Shop Manager
What a Tool: Exploring Shop Manager Tools
It’s a Setup! Accessing Shop Settings
Change the Channel: Setting Up Sales Channels
Chapter 8: Policy Academy: Setting Your Shop’s Policies
Fair Play: General Policy Tips
Policy Wonk: Using Etsy’s Policy Settings
Hey, EU! Adding Seller Details for EU Compliance
That’s a FAQ, Jack! Fielding Frequently Asked Questions
Chapter 9: The Price Is Right! Pricing Your Pieces
Formula One: Pricing Formulas
Price-a-Roni: Evaluating Your Prices
Something Old: Pricing Vintage Items
How Low Can You Go? Pricing for Sales
Part 3: Sell Coverage: Understanding the Etsy Selling Process
Chapter 10: Say Cheese! Capturing Product Images
Choosing a Digital Camera
Style Guide: Styling Your Shoot
Lighting Bug: Lighting Your Shot
Compose Yourself: Composing Your Shot
Motion Picture: Capturing Video of Your Item
Clean-Up on Image Five: Editing Images and Videos
Chapter 11: Use Your Words: Composing Engaging Titles and Descriptions
SEO Speedwagon: Using Search Engine Optimization to Drive Traffic
Headline Muse: Penning Persuasive Listing Titles
Story Time: Telling a Story with Your Listing Description
Proofread, Please! Proofreading Your Listing
Chapter 12: For Your Listing Pleasure: Adding and Managing Item Listings
New Attitude: Listing a New Item
Ch-Ch-Ch-Ch-Changes: Editing a Listing
Copycat: Copying a Listing
Renewable Resources: Renewing a Listing
Pull the Plug: Deactivating a Listing
Rearrange Your Face: Rearranging the Listings in Your Etsy Shop
Feature Comforts: Featuring a Listing in Your Etsy Shop
Shop Mobile: Managing Listings with the Etsy Seller App
Chapter 13: Order Up! Processing and Shipping Orders
You’ve Got Sale: Finding Out You Have a Sale
Baby Got Track: Keeping Track of Orders
Show Me the Money: Receiving Payment
Thanksgiving: Thanking the Buyer
Handle Me with Care: Packaging Items for Shipment
Ship Happens: Choosing a Shipping Carrier
Willing and Label: Using Etsy Shipping Labels
Deliverance: Sending Your Package on Its Merry Way
Profile Pick: Saving and Selecting a Shipping Profile
Crafters without Borders: Shipping Internationally
Mobile Carrier: Managing Orders on the Etsy Seller App
Part 4: All Up in Your Business: Handling Business Matters
Chapter 14: Super Market: Marketing Your Etsy Business
Brandy, You’re a Fine Girl: Building Your Brand
Poetry in Promotion: Advertising on Etsy
Discount of Monte Cristo: Offering Discounts
Managing Your Discount Offers
Social Studies: Promoting Your Etsy Shop and Listings on Social Media
Camera Ready: Sharing Videos with Explore
Chapter 15: You’ve Been Served: Providing Exceptional Customer Service
Sliding into your DMs: Accessing Etsy Messages
Bungle Fever: Handling a Botched Transaction and Other Tough Issues
Chapter 16: Business as Usual: Managing Your Etsy Shop
Room and Dashboard: Exploring the Shop Manager Dashboard
One Track Mind: Tracking and Analyzing Shop Stats
High Finance: Viewing Your Etsy Financials
It’s Payday! Changing Your Deposit Schedule
Recording Artist: Keeping Accurate Records
Income-ing! Paying Taxes on Shop Income
Structured Settlement: Choosing a Business Structure
The Artist Is Out: Switching to Vacation Mode
Hanging It Up: Closing Your Etsy Shop
Chapter 17: Growing Your Etsy Business
Howdy, Partner: Disclosing Shop Members and Production Partners
Plus One: Leveling Up with Etsy Plus
Pattern-Cake, Pattern-Cake: Building a Custom Shop with Pattern
Going Global: Translating Your Shop for a Global Market
(Art) Fair and Square: Using Square for In-Person Sales
Part 5: Community Services: Exploring the Etsy Community
Chapter 18: Community Building: Joining the Etsy Community
Free Forum: Using Etsy Forums
Go, Team! Exploring Etsy Teams
Miss Manners: Respecting Community Etiquette
Chapter 19: News Attitude: Keeping Up with Etsy News
Dear Diary: Exploring the Etsy Journal
Mail Bonding: Signing Up for Etsy Email Newsletters
Social Skills: Staying in Touch Using Social Media
Proto Tip: Joining Etsy Prototypes
Chapter 20: Help Me! Getting Help on Etsy
Search and Rescue: Finding Help on Etsy
Help Us, Etsy-Wan Kenobi: Contacting Etsy Support
Forum Letter: Finding Answers in the Etsy Forums
Handy Dandy: Studying the Seller Handbook
Part 6: The Part of Tens
Chapter 21: Ten Terrific Tips for Etsy Sellers
Have a Place for Everything
Stock Up to Save Time
Organize Your Paperwork
Use What You Discover from Other Shops
Offer Service with a Smile
Connect, Connect, Connect
Test and Experiment
Learn to Say No
Never Give In
Have Fun!
Chapter 22: Ten Strategies for Marketing Your Etsy Shop
Offer Tiered Pricing
Give to Get
Provide a Guarantee
Consider a Loyalty Program
Impose a Deadline
Send an Email Newsletter
Wear Your Items in the Real World …
… and on Social Media, Too
Do More than Pose
Help Your Community
Index
About the Authors
Connect with Dummies
End User License Agreement
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