CONTENTS

Preface

Acknowledgments

1     THE PROBLEM: Flying Blind

2     MISCONCEPTION 1: Small Companies Are More Innovative

3     MISCONCEPTION 2: Uncontested Markets Are Good for Innovation

4     MISCONCEPTION 3: Spending More on R&D Increases Innovation

5     MISCONCEPTION 4: Companies Need More Radical Innovation

6     MISCONCEPTION 5: Open Innovation Turbocharges R&D

7     MISCONCEPTION 6: R&D Needs to Be More Relevant

8     MISCONCEPTION 7: Wall Street Rewards Innovation

9     THE PROMISE OF RQ: Restoring Growth

10     BEHIND RQ: What It Really Is and How to Find Yours

Appendix

Notes

Index