Contents
Preface
CHAPTER ONE
The Origins of Modern Business Strategy Thinking
CHAPTER TWO
There’s No Such Thing as a Bad Industry
CHAPTER THREE
Why Are We In Business?
CHAPTER FOUR
The Search for the Holy Grail of Business: Long-Term Profitable Growth
CHAPTER FIVE
Do You Know What Your Strategy Is?
CHAPTER SIX
Getting Strategy Right
CHAPTER SEVEN
Creating Strong Brands
CHAPTER EIGHT
Brand Builders and Killers
CHAPTER NINE
What Makes Products Meaningfully Different?
CHAPTER TEN
Where Do Great Ideas Come From?
CHAPTER ELEVEN
Strategies to Break Away from the Pack
CHAPTER TWELVE
Hitting the Bull’s-Eye
Notes
Index