INDEX

AAA (American Automobile Association), 36

Accenture, 86

Ackoff, Russell, 98

adult movie houses, 13

Airbnb, 33

All You Gotta Do Is Ask (Yorke and Bodek), 14

Amazon, 2, 13, 22, 46, 52–53, 64–66

Amazon Web Services, 22

American Automobile Association (AAA), 36

American Lung Association, 138

American Nursing Association (ANA), 107–108

anchoring bias, 16

Angry Birds (app), 20

Ann Arbor, 169

AOL, 59

API (application programming interfaces), 21

Appcues, 78

Apple, 2, 12, 33, 35, 93–94, 99, 138, 149, 178

App Store, 21

Ashkenas, Ron, 59

“assignment of inventions,” 91

AstraZeneca, 69–70

Atlassian, 68

Austin, Texas, 46

Bernoff, Josh, xiv

Beverage Digest, 102

Bezos, Jeff, 13, 64

bias, anchoring, 16

big chain bookstores, 13

Black, Benjamin, 22

Blockbuster, 2, 13, 98

Blumenthal, Neil, 165

Blyth, Stuart, 70

Board of Longitude, 138

Bodek, Norman, 14

Boise, Idaho, 15

bookstores, 13

Borders Group, 2

Boudreau, Kevin J., 19

Brainstorm (magazine), 70

brand collaboration, 17–18

breakthrough innovation, 12

Brin, Sergey, 44–45

British Airways, 5–6

Brook, Paul, xiv

Brookstone, 13

Bubble Wrap, 22

Burns, Larry, 59–60

Business.com, 165

Business Insider, 47

Butterfield, Stuart, 94

CarMax, 73

Caswell-Massey, 173

Center for Creative Leadership, 34

Chamber of Commerce, 163

change, rate of, xii

Cheeseman, Kelly, 65

Chesbrough, Henry, 134

Chesky, Brian, 33

Childress, Blaine, 22–23

China, 52

Chouinard, Yvon, 61

Cirque du Soleil, 78

Citibank, 137

Claire’s, 13

Clickworker, 21

Climate CoLab, 19–20

Climate Smart, 20

CloudCrowd, 21

Coca-Cola, 102, 149

Coleman, Alison, 17

collaboration, customer community, 18

collaborative community, 20

collaborative innovation, 16–18

Columbus, Ohio, 170

commitment(s), 63–81

    and drunk app testing, 78–79

    finances, 69–70

    imagination, 76–78

    intellect, 70–72

    resources, 75

    spirit, 72–74

    time, 67–68

Consumer Goods Technology, 159

continuous incremental innovation, 32

Crayola, 157–159

crowd complementors, 20–21

crowd labor markets, 21–22

crowdsourcing in innovation, 18–22

Cruise Automation, 170

Cryovac, 22

CSAA IG Innovation Toolkit (Downey), 37

CSAA Insurance Group (CSAA IG), 36–37

CSAA Insurance Group (CSAA IG) “Innovation Hub,” 37

culture of innovation, xv, 30

customer community collaboration, 18

customer-focused innovation, 40–41

Dabble (app), 6

Daimler Business Innovation, 75

Dallas, Texas, 72, 98

D’Amico, Mario, 78

DAQRI, 158

Deloitte Millennial Survey 2014, 169

department store chains, 13

Detroit, Michigan, 169

Dewalt, 5, 18

Deward, Lisa, 71–72

DHL, 5, 18

Digital Equipment Corp., 33

digital single-lens reflex (SLR), 137

“The Dirty Laundry of Employee Award Programs: Evidence from the Field,” 74

Disney, Walt, 147

disruption, severity of, xii

disruptive innovation, 12–13

Diversey, 22

Domino’s Pizza, 32

Douglas, Sandy, 102

Downey, Paula F., 37

Doyle, Patrick, 32

Dropbox, 73

Duncker, Karl, 151–152

Eastman Kodak, 2, 59, 137–138

Economy Policy Institute, 47

EdAssist, 72

Edison, Thomas, 44, 178

Emerson, Ralph Waldo, 39

Emondson, Amy, 126

empty innovation, 10–11

Europe, 24

evaluation of ideas, 31–34

Facebook, 2, 6, 12

Face ID, 12

Falcon 9 (SpaceX rocket), 14

Family Business (Patagonia), 61

FDA, 16

Ferrari Formula One, 10

Finkhousen, Dyan, 169

Flickr, 94

Florida Hospital Innovation Lab, 108

Forbes, 121, 184

Ford, 21

Ford Motor Company, 166

Fortune (magazine), xiv–xv, 69, 72

Fourth Generation R&D: Managing Knowledge, Technology, and Innovation (Miller & Morris), 58

Freelancer, 21

“freemium” app, 20

Fry, Art, 15

Fuse, 169

gap analysis, 120

General Electric (GE), 43, 59, 118, 169

General Motors (GM), 59, 90, 100, 140

Gillette, 45

Glassdoor, 163

GNU General Public License, 127

Goldstein, Cassidy, 6

Google, 2, 18, 35, 44–45, 68, 70, 138

Grand Rapids, Michigan, 170

graphical user interface (GUI), 178

Great Recession, 164

Gubler, Timothy, 74

Guru, 21

Hamilton (musical), 133

Hardy, Rene Lawson, 46

Harris Interactive, 3

Harvard Business Review, 19, 36, 59, 88, 178

Harvard Business School, 126

Health Care Service Corporation (HCSC), 71

Hills, Robert, 137

human resources, 86–88

IBM, 60

idea flow, 14

IKEA, 18

implementation of ideas, 30–34

Inc. (magazine), 137

incremental innovation, 11–12, 32

IndustryWeek (magazine), 22

initial public offerings (IPOs), 166

InnoCentive, 22

innovation

    breakthrough, 12

    case example, 23–24, 35–37, 60–61, 78–79, 94

    collaborative, 16–18

    consistency in, 2–3

    continuous incremental, 32

    crowdsourcing in, 18–22

    culture of, xv, 30

    customer-focused, 40–41

    defined, 1, 8, 27, 135, 176

    development of, 4–6

    disruptive, 12–13

    elements of, 103–107

    empty, 10–11

    importance of, 1–25

    incremental, 11–12

    intuition in, 59–60

    investment in, 102

    levels of, 9–13

    levels of, on risk-reward scale, 9–13

    in management, 46–48

    medical, 13–14

    obstacles to, 100–103

    open, 22–23

    planned, 14

    preparation for, 28–29

    realization of, 27–38

    smart, 39–48

    sources of, 13–23

    sustainable, 41–42

    types of, 7–9

    unplanned, 14–16

    user-driven, 5

innovation brand plan, 161–171

    connecting with employees, 168–169

    investment in, 162–166

    maintenance of, 166–168

    by May Mobility, 169–170

innovation champion, 34–35, 123, 181

innovation contest, 19–20

“innovation elite,” 166

innovation evaluation report, 91

innovation mission, 51–61

    in business culture, 59–60

    defined, xiv

    and good management, 52–53

    leadership of, 57–59

    and organizational risk management, 57

    at Patagonia, 60–61

    Three Cs of, 53–57

innovation operating system (IOS), 54, 92, 113–129

    coding in, 125–127

    construction of, 114–123

    continuous improvement and breakthroughs in, 123–124

    defined, xiv

    by Linux, 127

    preparing employees for, 124–125

innovation overexuberance, 167

innovation pipeline, xiv, 30, 131–160, 167

    beginnings of, 132–134

    at Crayola, 157–159

    example of, 153–156

    as opportunity tool, 156–157

    strategic analysis for, 134–153

innovation prevention, 141

innovation program development, 83–95

    and commitment, 85–86

    dealing with success and failure in, 93–94

    and defining innovation, 83–84

    equipment in, 88–89

    funding in, 88–89

    importance of, 92

    planning for, 84–85

    policies and procedures in, 89–92

    preparing employees for, 86–88

    by Tiny Speck, 94

innovation sales rate (ISR), 45, 90, 121

innovation success, long-term, 173–186

InnovationXchange, 22

Institute for Supply Management, 17

Intellectual Property Owners Education Foundation, 6

Internet of Things (IoT), 148

Intuit, 60

intuition in innovation, 59–60

investment, 88–89

investment in innovation, 102

IOS, see innovation operating system (IOS)

IoT (Internet of Things), 148

iPhone, 12

IPOs (initial public offerings), 166

Isaacson, Walter, 94

ISR (innovation sales rate), 45, 90, 121

Jagger, Mick, 13

Japan, 90

JMI Equity, 185

Jobs, Steve, 4, 33, 78, 93–94, 178

JOBS Act Title IV (Regulation A+), 166

Jurassic Park (film), 150

kaizen, 11, 32, 89, 123

kanban, 89

Kayak, 68

Keeley, Larry, 8

key performance indicators (KPIs), 45–46

Kickstarter, 144

Kim, Jonathan, 78

Kongō Gumi Co., Ltd, 173

Korn Ferry Institute, 121

Kückelhaus, Markus, 5

Lab1886, 75

Lakhani, Karim R., 19

Larkin, Ian, 74

leadership, 34–35, 57–59

leadership behavior, 34

leadership pipeline, 131

leadership support, 29–30

LendingTree, xiv

Lenovo, 60

Levis, Jack, 11

Levi’s, 18

LinkedIn, 68

Linux, 127

Linux Foundation, 127

Longitude Act, 138

long-term innovation success, 173–186

    customizing innovation operating system, 174–184

    by ServiceNow, 184–185

The Lost World (film), 150

Lowes, 60

Luddy, Fred, 185

Mackey, John, 46–47

Malek, Alisyn, 170

management

    components of successful, 53–57

    of innovation, 86

    innovation in, 46–48

management systems, 100

Manhattan Project, 4

Martin, Aaron, 65

Marvel Cinematic Universe, 150–151

Massachusetts Institute of Technology (MIT), 19

Maxwell, John C., 74

May Mobility, 169

McColough, Charles, 177

McDonald’s, 150

medical innovation, 13–14

Microsoft, 94, 117

Miller, William L., 58

minimally viable product (MVP), 148

Minor, Dylan, xiv

Miranda, Lin-Manuel, 133

MIT (Massachusetts Institute of Technology), 19

MIT Sloan Management Review (magazine), xiv, 73

MIT Technology Review (magazine), 65

Model T, 21

Mohammad, Shamin, 73

Morris, Langdon, 58

Mountain View, California, 21–22

movie rental industry, 13

multifaceted commitment, 64–66

Musk, Elon, 14, 32, 145

MVP (minimally viable product), 148

Nadella, Satya, 117

National Stores, 13

Natural Health Trends, xiv

Netflix, 13

“new,” defined, 8

Newsweek, 59

New Yorker, 78

New York Times, 137

Nicholson, Geoff, 15

Nike, 151

NineSigma, 22–23

Nine West, 13

NPR, 11

Ocean Research & Conservation association, 115

Olsen, Ken, 33

Olson, Edwin, 170

OnePiece, 17

open innovation, 22–23

Open Innovation (Chesbrough), 134

Orlando, Florida, 108

“Our pizza sucks” campaign (Domino’s, 2010), 32

overexuberance, 167

“ownership of discoveries,” 91

paddle shifters, 10

Page, Larry, 44–45

Palo Alto, California, 57, 177

Palo Alto Research Center (PARC), 177–178

Parcelcopter, 5

Patagonia, 60–61

patents, 22

Paycom Software, xiv

Peregrine Systems, 185

Pfizer, 16, 138

P&G (Proctor & Gamble), 40–41, 149

Pierce, Lamar, 74

Pinkham, Chris, 22

Planet Eureka, 22

planned innovation, 14

Polaroid, 2

policies & procedures, 89–91

Post-it Note, 15

“Potemkin Village” innovation programs, 42–46

preparation for innovation, 28–29

price sensitivity, 146

PricewaterhouseCoopers (PwC), 69–70

print porn industry, 13

Proctor & Gamble (P&G), 40–41, 149

product pipeline, 131

profit, 7

“Profit Growth Is Correlated with More Accepted Ideas,” 3

project development cycle, 29–30

Project Jacquard, 18

“psychological safety,” 126

PwC (PricewaterhouseCoopers), 69–70

radio frequency identification (RFID), 176, 183–184

realization of innovation, 27–38

REAL method, 28–35

Regulation A+ ( JOBS Act Title IV), 166

research and development (R&D), xiii, 7, 14, 22, 51, 100, 133, 136, 181

Richards, Nick, 10

risk-adjusted net present value, 90

risk centric, 141

risk management, 33

risk-reward scale, 31–32

Rochester, New York, 178

Rogers, Jeff, 159

Rolling Stones, 13

Rolls-Royce, 24

Rosenn, Itamar, 6

Rubix Digital Solutions, 70

sales pipeline, 131–132

Samasource, 21

Samsung, 69

San Francisco, California, 22, 78

Santa Clara, California, 184

Sasson, Steven, 137

Sealed Air Corporation, 22

Sears, 13

SEC (U.S. Securities and Exchange Commission), 166

secret black box, 3–4

ServiceNow, Inc., 184

7-Eleven, 97–98

Shark Tank (television show), 43

ShipIt, 68

ShortTask, 21

Silicon Valley, 6, 36

Silver, Spencer, 15

Singapore, 24

“smart claims,” 37

smart innovation, 39–48

Smart Zero Carbon Cities Challenge, 20

soft drink industry, 102

the soul of the customer (SOC), 143

sources of innovation, 13–23

SpaceX, 14, 145

Spielberg, Steven, 150

Spigit, 30

Spotify, 18

spot markets, 21

St. Louis, Molly, 137

“stage gate,” 106

stakeholder collaboration, 16–17

strategic analysis, 134–153

    measuring the input of ideas, 135–138

    operationalization of, 152–153

    optimization of, 147–152

    organization of ideas, 138–141

    and the WebbLogic model, 141–146

structured customization, 114

sustainable innovation, 41–42

system(s), 97–111

    by the American Nursing Association, 107–109

    and Apple, 99–100

    complex management, 100

    elements of innovation, 103–107

    flexible, 98–99

    and obstacles to innovation, 100–103

Takamatsu, 173

taxicab industry, 13

TCISS (Toyota’s Creative Idea and Suggestion System), 14

TD Industries, 72

Technology Innovation Management Review (publication), 17

Ten Types of Innovation (Keeley), 8

Thoughtworks.com, 88

Three Cs, of innovation mission, 53–57

3M Corporation, 15, 44, 45, 68, 101

Tilstra, Karen, 108

Time (magazine), 138

Tiny Speck, 94

Torvalds, Linus, 127

Toyota, 7, 11, 32, 89, 101, 133, 170

Toyota’s Creative Idea and Suggestion System (TCISS), 14

Toys “R” Us, 13, 52–53

Tufts Center for the Study of Drug Development (CSDD), 13–14

Uber, 13, 166

United States, 4, 11, 46, 71, 73, 90, 98, 150, 173

United States Postal Service (USPS), 59

Universal Pictures, 150

unplanned innovation, 14–16

UPS, 11

Upwork, 21–22

U.S. Securities and Exchange Commission (SEC), 166

U.S. toy revenue, 52

“user-driven innovation,” 5

USPS (United States Postal Service), 59

vendor collaboration, 17

Ventura, California, 61

Viagra, 16

Virgin Atlantic, 17

Virgin.com, 17

voice of customer (VOC), 143

Walnut Creek, California, 36

Warby Parker, 165

Warner, Harry, 33

Warner Brothers movie studio, 33

Washington Post, 32

Watanabe, Katsuaki, 11, 32

wearable technology market, 18

WebbLogic, 141

WebbLogic model, 141–146

    build, 145–146

    opportunity, 143

    potential, 146

    sell, 143–145

Weiss, George, 6

Welch, Jack, 43–44, 118

Wessel, Maxwell, 178

Whole Foods, 46–48

Widder, Edith, 115

Wikipedia, 20

Word War II, 98

World Book (encyclopedia), 20

“The World’s 100 Most Innovative Companies” (Forbes), 121, 184

Xerox Corporation, 177–178

Yara, 24

Yara Birkeland (autonomous container ship), 24

Y Combinator’s Startup School, 57

Yorke, Chuck, 14

Zuckerberg, Mark, 6, 57