CONTENTS

  1. COVER
  2. TITLE PAGE
  3. WELCOME
  4. DEDICATION
  5. FOREWORD
  6. by Jake Schwartz, CEO, General Assembly
  7. INTRODUCTION
  8. CHAPTER 1
  9. Balancing the Three Rings
  10. CHAPTER 2
  11. Knowing the Customers Better Than They Know Themselves
  12. CHAPTER 3
  13. You’re Actually Managing People, Not Products
  14. CHAPTER 4
  15. The Fine Line Between Success and Failure
  16. CHAPTER 5
  17. Tender Loving Care of Time
  18. CONCLUSION
  19. ACKNOWLEDGMENTS
  20. ABOUT THE AUTHOR
  21. ALSO FROM GENERAL ASSEMBLY
  22. FURTHER READING
  23. NOTES
  24. NEWSLETTERS
  25. COPYRIGHT

Navigation

  1. Begin Reading
  2. Table of Contents