CONTENTS

Foreword

Note on graphic conventions

0. Introduction–Toward a Logic of Culture

0.1.   Design for a semiotic theory

0.2.   ‘Semiotics’: field or discipline?

0.3.   Communication and/or signification

0.4.   Political boundaries: the field

0.5.   Natural boundaries: two definitions of semiotics

0.6.   Natural boundaries: inference and signification

0.7.   Natural boundaries: the lower threshold

0.8.   Natural boundaries: the upper threshold

0.9.   Epistemological boundaries

1. Signification and Communication

1.1.   An elementary communicational model

1.2.   Systems and codes

1.3.   The s-code as structure

1.4.   Information, communication, signification

2. Theory of Codes

2.1.   The sign-function

2.2.   Expression and content

2.3.   Denotation and connotation

2.4.   Message and text

2.5.   Content and referent

2.6.   Meaning as cultural unit

2.7.   The interpretant

2.8.   The semantic system

2.9.   The semantic markers and the sememe

2.10. The KF model

2.11. A revised semantic model

2.12. The model “Q”

2.13. The format of the semantic space

2.14. Overcoding and undercoding

2.15. The interplay of codes and the message as an open form

3. Theory of Sign Production

3.1.   A general survey

3.2.   Semiotic and factual statements

3.3.   Mentioning

3.4.   The problem of a typology of signs

3.5.   Critique of iconism

3.6.   A typology of modes of production

3.7.   The aesthetic text as invention

3.8.   The rhetorical labor

3.9.   Ideological code switching

4. The Subject of Semiotics

References

Index of authors

Index of subjects