Preface: Only the Paranoid Survive
“Sooner or later, something fundamental in your business world will change.”
Chapter 1: Something Changed
“New rules prevailed now-and they were powerful enough to cost us nearly half a billion dollars.”
“That Guy Is Always the Last to Know”
Chapter 2: A “10X” Change
The Six Forces Affecting a Business
The Strategic Inflection Point
Chapter 3: The Morphing of the Computer Industry
“Not only has the basis of computing changed, the basis of competition has changed too.”
Before the Strategic Inflection Point
After the Strategic Inflection Point
The New Rules of the Horizontal Industry
Chapter 4: They’re Everywhere
Wal-Mart: An overwhelming force in town
Sound takes over silent movies
Upheaval in the shipping industry
The PC revolution: A tale of denial
The double whammy in supercomputers
The demise of patent medicines
The reordering of telecommunications
Chapter 5: “Why Not Do It Ourselves?”
Entering Our Strategic Inflection Point
Chapter 6: “Signal” or “Noise”?
Is X-ray Technology a “10X” Force?
Avoiding the Trap of the First Version
Chapter 7: Let Chaos Reign
Chapter 8: Rein in Chaos
Traversing the Valley of Death
Chapter 9: The Internet: Signal or Noise? Threat or Promise?
Chapter 10: Career Inflection Points