Contents

List of Illustrations

Acknowledgements

List of Abbreviations

Introduction

1The Emergence of Charity Enterprise

2Consuming Charity

3Building and Protecting Charity Brands

4Policing Fraud: Regulation and Accountability in the Charity Market

5Aristocratic Fundraising and the Politics of Imperial Humanitarianism

6Franchise Fundraising: Mansion House Appeals

Conclusion

Notes

Bibliography

Index