1E 169
4 Ps 98
7 Ps 98
123 Domain Names 156
123 Ranking 158
ACAS 189
ACCA 337
accrual concept 231
Adept Power Solutions 208
adoption cycle, customer 56
advertising
checklist 122
effectiveness, measuring 126–27
media 125
objectives 123
radio and television 131
regulations on 198
tradeshows and exhibitions 131
Advertising Association 131
Advertising Authority 193
Ahold 60
Alamo 219
Allied Breweries 29
Altaire 22
Amazon 22, 24, 33,42,97,120,144,180
Amway 8
Annual Abstracts 77
Ansoff’s Growth Matrix 309–331
Apple 12, 15, 22,78, 103, 116, 207, 304
ASDA 61
Asian Business Association 337
Asos 120
Association of British Credit Unions 262
Association of British Insurers 143
Association of Investment and Financial Advisers 257
Atrium 146
AVG 210
Avira 210
Babson College 36
Bad Website Ideas 202
Bagel Express 112
Baidu 192
balance sheet, ground rules 231–32
Baldwin, Jerry 220
Balon, Adam 31
Bankruptcy Acts 37
Barclaycard 173
Barking a Lot 130
Barter Buddies 179
Bartercard 179
Batchbook 306
Bendicks 88
Bennett, Dawn 9
Bentley 116
Betterware 8
Birmingham University 267
biz/ed 301
Black Business Association 337
Blogger 193
BMW 15
business records 296
cash book 293
double-entry system 295
Boots 267
break-even analysis
help with 249
British Association of Women Entrepreneurs 337
British Business Bank 261
British Franchise Association 9
British Library 108
Business Information Service 337
British Psychological Society 186
British Standards Institution 178
British Venture Capital Association 271–72
BSI 178
Buffett, Warren 16
Burrito Bond 274
Business Angels 269
Business Monitor 77
changing 35
controlled names 34
Business Ownership 41
business plan, writing your
appendices 324
cover sheet 322
editing and proofing 328
executive summary 323
layout 329
non-disclosure agreements 323
packaging 345
table of contents 324
business planning software 333
business strategy, elements of 19
business to business (B2B) buyers 52–53
Businesses For Sale 10
Cadbury 54
Callagenix 204
Carluccio’s 281
Carphone Warehouse 31
cash flow
overtrading, avoiding 227
vs profit 224
Chambers of Commerce 338
Chartered Institute of Patent Agents 104
Chartered Institute of Personnel and Development 187
Chief Registrar of Friendly Societies 39
Chilango 74
Christie & Co 10
Chrysler 312
Chux 22
CIA World Factbook 338
Citroen 15
Cobweb 338
Coca-Cola 32
Cohen, Jack 60
Community Development Finance Association 263
Companies Act 40
Companies House 63, 78, 197, 338
WebCHeck 338
Companies Registration Office 34
competitive advantage 102, 147
competitor research
Conran, Jasper 132
Conran, Terence 82
cooperative enterprises 39
copyright 107
Cornish, Sophie 41
Cranfield 4, 5, 18, 20, 21, 91, 101, 112, 116, 146, 171, 177, 183, 218, 267, 321, 322, 330
Credit Service Agency 174
creditworthiness, checking 171
Crowdcube 275
customer relationship management (CRM) 304–06
Dabs 208
Daltons 11
Darlington Football Club 275
Data Protection Act 195
Debenhams 263
Delicious 161
Dell 12
Deutsche Bank 272
differentiation 14
Digital Curation Centre (DCC) 107
Direct Selling Association 8
Directory of British Associations 338
Directory of Design Consultants 202
Disney 263
distribution 117
domain name, registering your 156–57
Domino’s Pizza 281
Dun & Bradstreet 172
Dunstone, Charles 31
Duracell 16
eBay 120
e–Business Clubs 339
eHarmony 161
Elemis 332
email 210
employees
hiring 186
legal issues 189
Enterprise Finance Guarantee (EFG) 261
entrepreneurs, characteristics of 27–32
commitment 31
innovation 29
resilience 28
risk appetite 30
self-confidence 28
European Business Angels Network 269
European Patent Office 108
Every Woman 339
Facebook 103, 155, 161, 162, 193
Factories Act 1961 140
Federation of Small Businesses 339
Finance and Leasing Association 264
finance, sources of
bank loans and overdrafts 259–61
Community Development Finance 262–63
credit 265
credit unions 262
family and friends 266
invoice discounting and factoring 263–64
Financial Conduct Authority 194, 195, 276
Fire Precautions Act 1971 140
Floris 332
Flowcrete 54
Ford Motor Company 28
Forrester Research 51
Forum of Private Business 339
Free Online Surveys 76
Friday-Ad 176
Funded, The 271
gap in the market, finding a 5
Gates, Bill 49
General Trading Company 36
Get a Freelancer 202
Gibbons, Dawn 54
Gillette 16
Godiva 88
Goldsmith, James 30
Good Keyword 158
Google 32, 33, 79, 80, 127, 162, 192, 207, 210, 273
Google Analytics 159
Google China 192
Google News 79
Google Scholar 79
Google Trends 79
Google+ 162
Great Workplace Award 150
Groupe Carrefour 60
Hamleys 263
Harvard Business School 12, 13, 45, 64, 249
Healey, Denis 216
Health & Safety Commission 141
Health & Safety Executive 139
Health and Safety at Work Act 1974 140
Herbalife 8
Hewlett Packard 312
Hippychick 266
HM Revenue & Customs (HMRC) 183, 196, 197, 198
Hoberman, Brent 41
Hold The Front Page 129
Hoover 102
Hunter, Tom 49
Industrial and Provident Societies Act 1965 39
information technology (IT)
INSEAD 11
Insightly 305
Inspire Britain vii
Instant Planner 140
Institute of Certified Bookkeepers 297
Institute of Directors 340
Institute of Trade Mark Attorneys 108
Intellectual Property Office 298
intellectual property, protecting 102–07
internet assets 107
International Association of Bookkeepers 297
Jobboard Finder 185
Keynote 68
KIA 108
Kleeneze 8
Key Performance Indicators (KPI): The 75 measures every manager needs to know 308
Kompass 178
Koodos 120
Krispy Kreme 281
Kwik-Fit 33
Lehman Brothers 32
Leonidas 88
Letslink UK 258
Lever, Judy 126
Lexis-Nexis 340
Liberty Control Networks 144
Lindt 88
Little Handbook of Statistical Practice, The 83
Lloyds Bank 333
local exchange trading schemes (LETS) 258
London Re-use Network 180
London Stock Exchange 272
LoveFilm 120
Majestic Wine 25
Manufacturers’ Agents Association 170
Maplin 208
market research
data, analysing the 77
field research 90
Market Research Society 340
Marlboro 310
Mars 16
Mary Kay Cosmetics 8
Maslow’s hierarchy of needs 48–50
McAfee 210
Meantime Brewing 311
Metro 60
Micro Instrumentation Telemetry Systems (MITS) 22
Microsoft 22, 103, 159, 169, 192, 207
Microsoft Security Essentials 210
Mintel reports 77
Moonpig 3, 4–5, 157, 267, 268, 269
Morgan, Lara 332
Mothercare 267
National Federation of Enterprise Agencies 340
National Readership Survey 129
National Statistics 340
Natural Products 332
NewsDirectory 341
Newsvine 161
Next Essentials 101
Nielsen 127
Nimble 306
Nokia Venture Partners 272
Nominet UK 156
Non-Disclosure Agreements (NDA) 323
Northern Dough Company, The 5–6
Northern Rock 16
Norton 210
Notonthehighstreet 41
Ofcom 194
Office Answers 206
Office of Fair Trading 172
Offices, Shops and Railway Premises Act 1963 140
old ideas, revamping 6
one-product businesses 109
Online Newspapers 78
OpenOffice 210
Own This Domain 156
P&G 21
Pacific Direct 332
Pareto 170
Pasta Masters 112
PayScale 188
Penhaligons 332
People Per Hour 170
PESTEL analysis 285
Peugeot 15
Photobox 4
Pizza Express 25
plan3D 140
Planet Numbers 204
Post-it 7
Premier Voicemail Ltd 205
Press Gazette 129
Pret A Manger 272
PricewaterhouseCoopers 23
PRIME Initiative 341
Prince’s Trust 341
products and/or services
professional advice, taking 332–33
profit
gross 57, 118, 225, 233, 248, 298
after tax 233
before tax 233
Psion 30
Radio Advertising Bureau 131
Rank4u 158
realization concept 231
Recruitment and Employment Confederation 184
Reddit 161
Responsible Vacation 49
returns and refunds 194
Road Runner Despatch 141
Royal Mail 205
Saatchi & Saatchi 122
sales force management 304
Santander 253
Schultz, Howard 220
Search Engine Guide 158
Secret Escapes 144
selling 57, 83, 145, 158, 168–71
simplicity 110
skim pricing 116
Skytrax 162
SMART objectives 25
Smith, Paul 28
Snoop4 Companies 265
Social Media Examiner 162
social networking 103, 160, 161
South Coast Money Line 263
Southwest Airlines 24
Spar 100
Spark Ventures 41
Spot Runner 130
Standard Chartered 31
Stanford University 33, 57, 273
Start Up Loans 262
Streamline 173
Strida 101
Submit Express 158
SWOT analysis 20
national insurance (NI) 198
PAYE 197
VAT 196
Tax Café 198
Tech Radar 277
Telework Association 341
Tesco 15, 35, 60–61, 143, 144, 155
Thirlwell, Angus 162
ThomasNet 79
Top Ten Reviews 207
Toyota 15
Trade Association Forum 80
Trade Marks Act 1938 105
trademarks 105
Trading Standards Central 172
Trading Standards Institute 194
Trustpilot 97
Tucker, Holly 41
Tuck School of Business 58
TWS 146
Unilever 54
United Kingdom Science Park Association 142
Universal Fuels 275
Universal Jobmatch 184
values, organizational 24
Venture Investment Partners 333
Visibone 202
vision, organizational 22
Vonage 203
vtiger 306
Wagamama 106
Warnes, Brian 118
Waterstone, Timothy 28–29, 309
Web Design Directory 202
website, your
building 200
White Company, The 332
Wordtracker 158
World Challenge 50
World Intellectual Property Organization 79, 344
WorldPay 173
Wright, Robert 18
Wrigley 16
Xerox 22
Yellow Pages 127
Yelp 162
Zoho 305
Zuckerberg, Mark 103