List of illustrations
Figures
2.1 The changing balance of income streams is reflected in table 2.1 and these two pie diagrams, which compare the different sources of income for BMJ in (a) 2007 and (b) 2013. Courtesy of BMJ
3.1 Discovery of books bought: volume, 2013. Data courtesy of Nielsen Book Services [trading as Nielsen BookData]. Layout and presentation courtesy of Nielsen Book Services [trading as Books & Consumers]
3.2 Purchase influences: volume, 2013. Data courtesy of Nielsen Book Services [trading as Nielsen BookData]. Layout and presentation courtesy of Nielsen Book Services [trading as Books & Consumers]
3.3 Buyer demographics: volume, 2013. Data courtesy of Nielsen Book Services [trading as Nielsen BookData]. Layout and presentation courtesy of Nielsen Book Services [trading as Books & Consumers]
3.4 Buyer weight of book purchase: volume, 2013. Data courtesy of Nielsen Book Services [trading as Nielsen BookData]. Layout and presentation courtesy of Nielsen Book Services [trading as Books & Consumers]
5.1 A sample academic flyer. Courtesy of Routledge/Taylor & Francis Group Limited
5.2 A dump-bin for Enid Blyton titles, shown both front- and side-on. Courtesy of Hachette Children’s Publishing
6.1 Figure showing onion skin model of a product’s benefits: core benefit, actual benefit, augmented benefit; adapted from Stokes and Lomax (2008: 221). Courtesy of Cengage
6.2 Figure showing how micro and macro fit together; adapted from Stokes and Lomax (2008: 38). Courtesy of Cengage
6.3 SWOT analysis diagram for a new fiction imprint
6.4 Cover for Inside Book Publishing, fifth edition. Courtesy of Routledge/Taylor & Francis Group Limited
7.1 Analytical thinking/practical thinking/relational thinking/experimental thinking diagram. Courtesy of Miradorus
8.1 Mailing results for a recent Reading Force marketing campaign. Courtesy of Reading Force
9.1 BookMachine website. Courtesy of BookMachine
9.2 Kingston University Publishing blog. Courtesy of Kingston University
9.3 Sample from Jessica Palmer’s email newsletter. Courtesy of Jessica Palmer
9.4 CompletelyNovel Facebook page. Courtesy of CompletelyNovel
9.5 HarperCollins Game of Thrones tweet. Courtesy of HarperCollins
10.1 Diagram of how a press release can be effectively structured
10.2 Sample press release for Mandela: My Prisoner, My Friend by Christo Brand. Courtesy of John Blake/Midas PR
11.1 Picture of Kit Berry alongside her husband and fans at a book signing event in Glastonbury promoting the final Stonewylde book. Reproduced with kind permission of Kit Berry
13.1 Flyer for lawn-mowing service
13.2 Winnie the Witch’s cat Wilbur is sufficiently recognisable to be useful to his publisher OUP in various capacities, from featuring in marketing materials to becoming the star of new titles (he has now featured in a range of first concept board books). His creators are author Valerie Thomas and illustrator Korky Paul. Courtesy of Oxford University Press
13.3 Cornelia Parker, Cold Dark Matter: An Exploded View, 1991. Courtesy of the artist and Frith Street Gallery, London
15.1 The Society of Authors’ old logo. Courtesy of the Society of Authors
15.2 The Society of Authors’ new logo. Courtesy of the Society of Authors
Tables
2.1 The changing balance of income streams is reflected here and in figure 2.1, which compares the different sources of income for BMJ in 2007 and 2013. Courtesy of BMJ
4.1 Sample costings for publishing products and services
6.1 Table of marketing plan recommendations. Courtesy of Samantha Perkins