Illustrations

1. Old Oscar Pepper Barrelhead–James Pepper

2. Old Oscar Pepper Barrelhead–Labrot & Graham

3. Edmund H. Taylor Jr. script signature

4. Free warehouse receipt from E. H. Taylor Jr. to J. S. Baskett

5. Old Taylor Bottled in Bond label

6. O.F.C. trademark registration transferred from Colonel Taylor to Stagg

7. Maker’s Mark iconic red dripping wax trade dress

8. Old Crow 1954 advertisement

9. Celebrated Old Crow advertisement

10. Wild Turkey “Give Them the Bird” advertisement

11. Wild Turkey “Give ’Em the Bird” advertisement

12. Old Crow Reserve “Give ’Em the Bird” home page

13. Letter from William J. Waterfill to Cincinnati whiskey brokers, April 28, 1890

14. Wine and Spirit Bulletin Waterfill & Frazier advertisement

15. Mida’s Criterion Waterfill & Frazier advertisement

16. Hermitage label script

17. Golden Heritage label script

18. Duffy’s Malt Whiskey false advertisement

19. Smith, Emery & Co. laboratory analysis of Fine Old Kentucky Taylor

20. Old Taylor label

21. Fine Old Kentucky Taylor label

22. Wright & Taylor advertisement

23. Old Pepper Whiskey label

24. Woodford Reserve advertisement