Table of Contents
The book is divided into five sections: 
The Business Model Canvas, a tool for describing, analyzing, and designing business models, 
Business Model Patterns, based on concepts from leading business thinkers, 
Techniques to help you design business models, 
Re-interpreting strategy through the business model lens, and 
A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. 
The last section offers an outlook on five business model topics for future exploration. 
Finally, the afterword provides a peek into “the making of” Business Model Generation.
Canvas
Definition of a Business Model
The 9 Building Blocks
The Business Model Canvas
Patterns
Unbundling Business Models
The Long Tail
Multi-Sided Platforms
FREE as a Business Model
Open Business Models
Design
Customer Insights
Ideation
Visual Thinking
Prototyping
Storytelling
Scenarios
Strategy
Business Model Environment
Evaluating Business Models
Business Model Perspective on Blue Ocean Strategy
Managing Multiple Business Models
Process
Business Model Design Process
Outlook
Outlook
References
