Index
Numerics
1:1.618 ratio
71
1.33:1 aspect ratio
62
1.78:1 aspect ratio
62
2/2 color process
229
2-dimensional design
5–6
3 × 3 grid
65, 72
3 × 6 grid
65, 66
3-ring binding
63, 231
4:3 aspect ratio
62
4/4 color process
123, 229, 248
16:9 aspect ratio
62
A
accessibility
211–212
accordion fold
230
ActionScript
216
active diagrams
156
Adobe Flash
216
Adobe Garamond Pro
92
aesthetics
2
aligning bullets
41
all caps
40
alley
61, 245
ambient audio
189
analogous color
117–118, 245
anchoring to gridlines
64
animation
blinking
33
duration of
191
file formats for
191
as focal point
146
limiting
191–192
looping
33
narrative
33
overview
190
pacing
191
timing of
191
transitions
146
tweened
190–191
ANNCR
178, 245
annual reports, optimal resolution for
135
ascenders
40, 87, 245
aspect ratio
62, 245
asymmetrical balance
52, 133, 245
atmospheric perspective
54
audience, considering when choosing font
94
audio
overview
188–189
sources of
189–190
storyboarding
177–178
B
B roll
187, 245
background music
189
backgrounds
pattern
206
backlighting
176, 245
balance
asymmetrical
52, 133
formal
52
multiple visuals in layout
75
as principle of design
51–52
radial
51
symmetrical
37, 52
bar charts
163
baseline
87, 245
beauty shot
171, 245
beta site
19, 245
binding
margins and
63
types of
231
bitmap (raster) graphics
136, 204
black and white photography
49
bleed
59–60, 245
“blind” emboss
227
blinking animations
33
blogosphere
214
bluelines
234
body copy
79
borders
bulky
35–36
photo
34
bowl
87
boxes, bulky
35–36
brainstorming
dump
15
morph
15
overview
9–10, 15
percolate
15
techniques to stimulate creativity
cubing
16–17
fluent thinking
16
overview
16
scamper
16
breadcrumb trail
210, 246
breaking grid
65–68
briefs
15, 20, 246
brightness (whiteness)
223
brochure (letter) fold
230
brochures, optimal resolution for
135
budgets
13–14, 224
built color
123, 246
bulky borders and boxes
35–36
bulleted lists
99–100
bullets
bad
41
color in
99
decorative
41, 99
burning and dodging
138, 246–247
byline
79, 246
C
callouts
148, 162, 246
camera angle
172–173
canted camera angle
172
cap line
87
captions
24
caricatures
145
cascading style sheets (CSS)
215, 246–247
centering
36–37
charts
157
chatter
162, 246
cheated margins
36
classic design
5
clip art
as alternative to photos
146
avoiding in logo design
110
close shot
170
close-ups
134, 137, 171, 175–176, 246
closure
77–78, 246
clotheslining
65
clumping
focal points
50
infographics
160
overview
37–38
clutter
37–38
CMS (content management system)
199, 246
CMYK (Cyan Magenta Yellow Black) system
defined
246
overview
122–124
setting up commercial printing document
124
spot color printing
124–126
coated paper
221–222
cohesive design
55
color
analogous
117–118
in bullets
99
CMYK
overview
122–124
setting up commercial printing documents
124
spot color printing
124–126
complementary
117, 246
contrast
51
designing tips
overview
127
readability
128
splashes
128
visibility
128
emotion
113
gray
119
limiting for logo design
109
management of
122–123
organization with
113
overview
111–112
primary
117
print versus screen
121–122
saturation
119–121
secondary
117
selecting
by culture
113–114
by history
114–115
by nature
115–116
in sidebars
82
temperature of
118–119
tertiary
118
visual impact of
112
color separation
124, 246
color shifting
202–203
columns
aspect ratio
63–64
defined
61
newspaper design
101
reliable layouts
23
comb binding
231
commercial (offset) printing
226
Common Fate, law of
76
communicating with design
5
comp (complimentary) images
140, 246
compass
164, 246
competitors
11–12
complimentary (comp) images
140, 246
complimentary color
117, 246
components, Web page
205–207
comprehensives (comps)
19–20, 246
computers
democratizing design with
5
monitors
aspect ratio
62
color
127
screen color
121–122
concept
17, 246
concept storyboards
168
see alsostoryboarding
condensed fonts
100, 246
content, Web page
206
content management system (CMS)
199, 246
continuity
defined
246
Gestalt theory
76–77
storyboarding
174–175
contrast
focal point
50
overview
51
pairing colors for
129
cool palette
118
Cooper Black typeface
5
coordinating, with existing design
11
copy blocks
46
copy fitting
97
copyright law
143–144
corners
37–38
counter
87
Cowan-Neeld, Elizabeth
16
crawl
177, 246
creative briefs
15, 247
creative license
7
creativity, brainstorming techniques to stimulate
cubing
16–17
fluent thinking
16
overview
16
scamper
16
cropping
134, 247
crossbar
87
CSS (cascading style sheets)
215, 246–247
cubing
16–17
culture
selecting color by
113–114
visual
3–5
curly (smart) quotes
104, 247, 253
curving lines, conveying movement with
53
curvy script fonts
90
custom grid
64
custom skins
215
cutaway
175, 247
cut-in
175, 249
cutlines
defined
247
rectangular story
80
reliable layouts
24
cuts
176, 185, 187, 247
Cyan Magenta Yellow blacK system.
seeCMYK system
D
dark value
52
data maps
163
data visualization
165
deadlines, planning for
14
debossing
227
deck
79
decorative bullets
41, 99
decorative fonts
browser support for
202
defined
247
overview
90
pairing together
93
delivering product
12–13
DeMille, Cecil B.
178
depth of field
133, 171, 247
descenders
40, 87, 247
design
color
overview
127
readability
128
splashes
128
visibility
128
communicating with
5
considerations
15
constraints
15
defined
1–2
democratized by computers
5
driving visual culture
3–5
elements of
overview
43–44
pattern
47–48
shape
46–47
size
47
space
44–45
texture
48
value
48–50
form follows function
2–3
infographics
overview
160
tips for all types
160–163
tips for common
163–166
logo
avoiding font-du-jour
110
horizontal
109
limiting colors
109
no clip art
110
overview
108
reproducibility in black
109
reversing out
109
scalability
108–109
simple shapes
110
simplicity
109
testing
110
type-only
110
uniqueness
108
vertical
109
modular pages
79–80
newspaper
columns
101
headlines
100
justification
101
overview
100
pictures
6–7
planning
5–6
principles of
balance
51–52
contrast
51
focal point
50–51
movement
53
overview
43–44
perspective
54–55
rhythm
53–54
unity
55–56
rules
7–8
Web
accessibility
211–212
compared with print
200–203
components of Web pages
205–207
fixed layout versus fluid layout
212–214
home page
207–210
multimedia Web sites
215–217
overview
195–196
planning
205
preparing graphics
203–204
sketches for
18
social networking sites
215
Web sites
196–200
words
6–7
design briefs
246
design dimensions
58
detail shots
137, 247
diagonal lines, conveying movement with
53
diagonal stress
87
diagrams
157, 165
die cutting
227
digital ads
12
digital animation rate
190
digital printing
226–228
digital stock sites
140–142
digitally retouching
138
dingbats
105, 247
direct-to-plate printing
234
display fonts
defined
247
typesetting
99
dissolves
176, 247
distributing product
12–13
diversity in images
139–140
DNS (domain name server)
197
dodging and burning
138, 246–247
dolly shots
174, 247
domain name server (DNS)
197
domain names
197
doodling
17
dots per inch (dpi)
134
double parallel fold
230
downloading video clips
188
dpi (dots per inch)
134
dummies
18, 235, 247
dump, mind
15
duration of animation
191
E
earthy colors
120
Eberle, Bob
16
editing
ethics of
138–139
video clips
187–188
electronic color
121, 126
em dash
103–104, 247
embossing
227
en dash
103–104, 247
Encapsulated Postscript (EPS) format
134, 136, 247
encoding
188
environmentally friendly paper
224
EPS (Encapsulated Postscript) format
134, 136, 247
.eps extension
108
establishing shots
137, 170, 248
ethics
of editing
138–139
of infographics
159–160
extreme close-up shots
170
F
fades
176, 248
fever charts
163
file formats
for animation
191
for images
134–137
File Transfer Protocol (FTP)
196, 198, 234, 248
fill light
176, 248
fill-in-the-blank statements
17
finished size
228
fixed layout
212–214
flags
83
Flash
216
flat size
228
flipping photographs
74
floating visuals
74
flow
53
fluent thinking
16
fluid layout
212–214
flush left type
46
flush right type
46
focal point
animation as
146
defined
248
establishing
35
overview
70–71
as principle of design
50–51
focus groups
10
foil stamping
227
folios
83, 235, 248
font families (typefaces)
35, 86, 93, 248, 254
fonts
categories of
decorative
90
modern
90–91
old style
87–88
overview
86
sans serif
89
script
89–90
slab serif
91–92
transitional
87–88
defined
248
display
99
overview
86
pairing of
109
selecting
92–94
styling of
all caps
95
font size
94
italic
94–95
kerning
96
leading
95–96
overview
94
tab/dot leaders
97
tabs
97
tracking
97
using
92–94
Web projects
201
foot space (footers)
59, 206–207, 248
Forest Stewardship Council (FSC)
224
“form follows function” principle
2
formal balance
52
format, grid
58
formation, paper
223
forms
2–3
4/4 (four-color) process
123, 229, 248
4:3 aspect ratio
62
“fourth wall”
171
framing shots
171
French fold
230
FSC (Forest Stewardship Council)
224
FTP (File Transfer Protocol)
196, 198, 234, 248
fulcrum
52
full close-ups
170
full shots
170, 248
full-color process
123, 125, 229, 248
fully justified
42, 101
function
2–3
FX
178, 248
G
gain
248
galleries, interactive
186
Garamond Pro
92
gate fold
230
Gestalt theory
closure
77–78
continuity
77
creating hierarchy
78
defined
248
overview
76–77
proximity
77
similarity
77
GIF (Graphic Interchange Format)
defined
248
optimizing
204
overview
134
glyphs
defined
248
outlining
40
overview
86
punctuation
103–104
golden proportion
defined
248
overview
71–72
graduated headline sizes
78, 100
grain, paper
223
Graphic Interchange Format.
seeGIF
graphical user interfaces (GUIs)
208–209
graphics, preparing for Web design
203–204
graphics packages
defined
248
for infographics
158
graphs
157
gray
119
grayscale
48, 248
Greek text
73, 249
greeking
73
green
114
Green Seal
224
grid
breaking
65–68
creating
61
custom, based on dominant artwork
64
defined
249
infographics
160
layout
boundary
62–63
columns
63–64
headlines
64
margins
63
type
64
visuals
64
overview
57–58
using
61
vocabulary
alley
61
bleed
59–60
column
61
format
58
gutter
61
live area
60
margins
58–59
module
61
safe area
60
trim size
59
unit
61
grid module (grid unit)
61, 249
gridlines
58
“grip-and-grin” shots
133
grouping visual information
37
GUIs (graphical user interfaces)
208–209
gutters
61, 249
H
hairline rules
34, 249
hairline strokes
39, 249
handheld shots
174, 249
hanging indents
99, 249
hard light (low key)
176, 249–250
headers (headspace)
206, 249
headings
94, 98
headlines
grids
64
infographics
162
newspaper design
100
rectangular story
79
reliable layouts
24–25
headspace (headers)
206, 249
hexadecimal code
126–127, 249
hierarchy, visual
78
high key (soft light)
176, 249, 253
highlighting text
148
historic illustration styles
145
history
of infographics
154–155
selecting color by
114–115
home page
207–210
horizon line
54, 249
horizontal lines, conveying movement with
53
horizontal logo design
109
horsey
24, 249
HTML (Hypertext Markup Language)
207, 211–212, 215–217, 249
hyperlinks
211–212
Hypertext Markup Language (HTML)
207, 211–212, 215–217, 249
hyphens
104
I
ICC (International Color Consortium)
122
illustrations
144–146, 165
images
as alternative to photos
clip art
146
illustrations
144–146
multimedia
146–147
overview
144
content of
clear subject
133
overview
132
quality of
132
well-composed photos
133–134
diversity in
139–140
ethics of editing
138–139
file format
134–137
interactive galleries
186
optimizing
135, 143, 204, 251
overview
131–132, 184
resolution of
134–137
selecting multiple photos
137–138
size of
134–137
slideshows
184–185
sources of photos
to avoid
143–144
digital stock sites
140–142
overview
140
photographers
142–143
impositioning
225–226, 249
“in between” colors
117
in house printing
224–225
inclusive design
11
infographics
defined
249
designing
overview
160
tips for all types
160–163
tips for common
163–166
ethics of
159–160
graphics packages for
158
history of
154–155
multimedia
156–158
overview
153–154
uses for
155–156
inorganic patterns
47
inorganic shapes
46–47
inserts
175, 249
inset and offset
32, 36, 249, 251
inset maps
164, 249
interactivity
image galleries
186
multimedia components
192–194
International Color Consortium (ICC)
122
Internet service providers (ISPs)
196
interviews
187
“invisible” technology
193
ISPs (Internet service providers)
196
J
Joint Photographic Experts Group (JPG) format
134, 250
jump lines
82
justification
101
justified rivers
42
K
Ken Burns effect
185
kerning
94, 96–97, 250
key
164, 250
key light
176, 250
keyword-rich content
206
L
layout
errors in
all caps
40
bad bullets
41
blinking animations
33
bulky borders and boxes
35–36
busy backgrounds
38–39
centering everything
36–37
cheated margins
36
clumping
37–38
clutter
37–38
corners
37–38
justified rivers
42
naked photos
34–35
orphans
41
overview
31–32
reversing type
39–40
stroking type
40
trapped negative space
38
underlining type
40–41
warped photos
34
widows
41
fixed versus fluid
212–214
focal point
70–71
Gestalt theory
closure
77–78
continuity
77
creating hierarchy
78
overview
76–77
proximity
77
similarity
77
golden proportion
71–72
grid
boundary
62–63
columns
63–64
headlines
64
margins
63
type
64
visuals
64
multiple pages
navigational signs
82–83
overview
82
type
82
visual unity
82
multiple topics
modular page design
79–80
overview
79
placing stories on modular page
80–81
sidebars
81–82
negative space
75
order of
76–77
organization
76–77
reliable
columns
23
cutline
24
flow control
22
headline
24–25
margins
23
overview
21–22
visual
23–24
rule of thirds
72
type
adding
72–73
overview
69–70
visuals
multiple
74–75
overview
69–70
placing
73–74
lead
25, 250
left aligned layout
36
left justified alignment
101
legs
25, 250
letter (brochure) fold
230
letterforms
102, 103, 147
lift-out (pull) quotes
148, 250–251
ligatures
104, 250
light value
52
lighting
over
176, 251
side
176, 253
storyboarding
176–177
under
176, 254
limiting
animation
191–192
colors for logo design
109
line art
46
linear perspective
54
lines
conveying movement with
53
as element of design
45–46
live area
60, 250
logos
avoiding font-du-jour
110
clip art
110
horizontal
109
journalism equivalent of
82–83
limiting colors for
109
overview
108
reproducibility in black
109
reversing out
109
scalability of
108–109
simple shapes
110
simplicity of
109
testing
110
type-only
110
uniqueness
108
vertical
109
long shots
170, 250
looping
animation
33
defined
250
slideshows
185
“lossy” format
135
low key (hard light)
176, 249–250
M
magazines, optimal resolution for
135
maps
157
margins
cheated
36
grids
58–59, 63
reliable layouts
23
matched color
124, 250
mean line
87
media literacy
5
medium close shots
170
medium close-ups
170
medium full shots
170
medium shots
170, 250
mind dump
15
MMORPG (multiuser online role playing games)
184
modern fonts
90–91
defined
250
modular pages
defined
250
design
79–80
placing stories on
80–81
modules
61, 249
monitors, computer
aspect ratio
62
color
127
screen color
121–122
monologues
187
montages
170, 250
morphing
15
Motion Pictures Expert Group (MPEG–4) format
188, 250
mousetype
27, 251
movement
as principle of design
53
storyboarding
173–174
MPEG–4 (Motion Pictures Expert Group) format
188, 250
mug shots
75, 251
multimedia
as alternative to photos
146–147
animation
duration of
191
file formats for
191
limiting
191–192
overview
190
timing of
191
tweened
190–191
audio
overview
188–189
sources of
189–190
images
interactive galleries
186
overview
184
slideshows
184–185
infographics
156–158
interactive
192–194
overview
183–184
video clips
alternatives to shooting
188
editing
187–188
interviews
187
monologues
187
overview
186
shooting tips
186–187
Web sites
Flash
216
overview
215–216
plug-ins required
217
SEO
217
multiple page layouts
navigational signs
82–83
overview
82
type
82
visual unity
82
multiple topics
modular page design
79–80
overview
79
placing stories on modular page
80–81
sidebars
81–82
multiuser online role playing games (MMORPG)
184
music bed (track)
178, 188, 251, 254
N
naked photos
34–35
narrative animation
33
nature, selecting color by
115–116
navigation
206, 251
navigational signs
82–83
negative space
defined
6–7, 44–45
overview
75
trapped
38
neutral gray
119
newsletters
100
newspapers
columns
101
headlines
100
justification
101
optimal resolution for
135
overview
100
non-uniform asymmetrical grids
61
O
offset (commercial) printing
226
offset and inset
32, 36, 249, 251
Ogilvy, David
171
old style figures
105, 251
old style fonts
87–88, 251
1.78:1 aspect ratio
62
1.33:1 aspect ratio
62
1:1.618 ratio
71
on-screen type
177
opacity, paper
223
Open Type fonts
86, 251
opinion polls
10
optical illusions
45
optimizing images
135, 143, 204, 251
order of layout
76–77
organic patterns
47
organic shapes
47
organization
of layouts
76–77
logo design unique to
108
organizational bloggers
214
orphans
41, 251
Osborn, Alex
16
outer margins
59
out-of-gamut warning
124
over lighting
176, 251
P
pacing
animation
191
slideshows
185
pairing colors
116
panning
173, 251
PANTONE MATCHING SYSTEM (PMS Colors)
124–125, 129
paper
folds
230
selecting
feel
221
look
221
overview
220–221
for task
221–224
treatments
227
paragraph indicators, typesetting
97–98
pastel colors
120
pattern
background
206
contrast
51
as element of design
47–48
rhythmic
75
tiled
212
percolating
15
perfect binding
231
perspective
overview
54–55
storyboarding
171–172
photo release
142
photo-editing software
136
photographers, as source of photos
142–143
photos
alternatives to
clip art
146
illustrations
144–146
multimedia
146–147
overview
144
naked
34–35
selecting multiple
137–138
sources of
to avoid
143–144
digital stock sites
140–142
overview
140
photographers
142–143
warped
34
well-composed
133–134
photo-sharing Web sites
186
pictures
6–7
see alsoimages; photos
pie charts
163
PIOs (public information officers)
214
pixels per inch (ppi)
134
planning
design
5–6
Web design
205
planning documents
15
plug-ins
defined
251
multimedia Web sites
217
PMS Colors (PANTONE MATCHING SYSTEM)
124–125, 129
point of view (POV)
172, 251
pointer boxes
164, 251
“police line-up” images
133
positioning photos
73
positive space
44–45
POV (point of view)
172, 251
ppi (pixels per inch)
134
press check
236–237
primary colors
defined
251
overview
117
remembering
116
prime marks
104, 251
principles of design
balance
51–52
contrast
51
focal point
50–51
movement
53
overview
43–44
perspective
54–55
rhythm
53–54
unity
55–56
print, compared with Web design
200–203
print ads, design considerations for
12
printed color
121–122
printers
commercial/offset
226
digital
226–228
in house
224–225
overview
224
quick
225
Web offset
226
printing
estimates
228–231
overview
219–220
preparing document for
overview
231
proofreading
231–232
press check
236–237
product
237–238
selecting paper
feel
221
look
221
overview
220–221
for task
221–224
types of
commercial/offset
226
digital
226–228
in house
224–225
overview
224
quick
225
Web offset
226
product
logo design unique to
108
of printing
237–238
production storyboards
168
see alsostoryboarding
professional licenses
7
proofreading
231–232
proofs
236
proportion
63
proximity
defined
251
Gestalt theory
76–77
public information officers (PIOs)
214
public service announcements (PSAs)
168
puffery
139
pull (lift-out) quotes
148, 250–251
pull-down menus
209, 251
punctuation, typesetter
103
push shots
174, 251
Q
quick printing
225
R
radial balance
51, 252
raster (bitmap) graphics
136, 204
readability
128
Really Simple Syndication (RSS) feeds
214
rectangular story
79
recycled paper
222
red
114
Red Green Blue (RGB) system
122, 126–127, 129, 252
reference points
164, 252
registration
124, 126, 237, 252
relative size
54
rendered type
148–149, 252
Request for Quote (RFQ) form
228
research
audience
10–11
budget
13–14
competitors
11–12
coordinating with existing design
11
delivering product
12–13
design constraints and considerations
15
distributing product
12–13
infographics
160
objective of
10–11
overview
9–10
production constraints and considerations
15
source of content
14
timing
14
turnaround
14
resolution
defined
252
of images
134–137
retro color
114
reversing
decorative fonts
90
defined
252
out logo design
109
RFQ (Request for Quote) form
228
RGB (Red Green Blue) system
122, 126–127, 129, 252
rhythm
53–54, 75
right aligned layout
36
right justified alignment
101
rights-managed images
141, 252
rolling fold
230
roughs
19–20, 252
royalty-free images
141, 252
RSS (Really Simple Syndication) feeds
214
rule of thirds
72, 133, 252
rules
32, 34, 208, 249, 252
S
saddle stitch
231
safe area
60, 252
sans serif fonts
89, 252
saturation
119–121, 252
scalable logos
108–109
scale
54, 252
scales, map
164, 252
scampering
16
screen color
121–122
script fonts
defined
252
overview
89–90
pairing together
93
search engine optimization (SEO)
defined
252
multimedia Web sites
217
overview
210–211
planning for
199
seasonally sensitive material
14
secondary colors
116–117, 252
sequences
157
serif
87, 252
server space
196
72 dpi images
203
SFI (Sustainable Forestry Initiative)
224
SFX
178, 188, 252
shaft
87
shapes
as element of design
46–47
simple, for logo design
110
shooting storyboards
168
see alsostoryboarding
shooting video clips
alternatives to
188
interviews
187
monologues
187
tips for
186–187
side lighting
176, 253
side margins
58–59
sidebars
defined
253
designing
82
overview
81–82
side-by-side colors
117
signatures (sigs)
83
silent films
184
similarity
defined
253
Gestalt theory
76–77
simplicity in logo design
109–110
single fold
230
single-page layout
58–59
site maps
205, 253
16:9 aspect ratio
62
size
as element of design
47
of images
134–137
sketches, for Web design
18
slab serif fonts
91–92, 253
slideshows
184–185
small caps
101–102, 253
smart (curly) quotes
104, 247, 253
smoothness, paper
223
social networking sites
215
soft light
176
soft light (high key)
176, 249, 253
source lines
162, 253
sources
of audio
189–190
of content
14
of photos
to avoid
143–144
digital stock sites
140–142
overview
140
photographers
142–143
space
defined
6
as element of design
44–45
in headings and subheads
98
specialty paper
222
spiral binding
63, 231
splashes
128
split focus
15
split screen
170–171, 253
spontaneous contrast
119
spontaneous generation
10
spot color
124–125, 128, 237, 253
spread
4, 58–60, 253
standard offset printing
226
staple stitch
231
statistics
159
steadicam
174, 253
stem strokes
39, 253
storyboarding
camera angle
172–173
continuity
174–175
defined
253
framing shot
171
lighting
176–177
movement
173–174
overview
18, 167–170
perspective
171–172
point of view
172
slideshows
184
transitions
175–176
tweened animation
191
type
177
stress
87
stretching type
212
stroked type
40, 253
style trends
3
subheads
98
subject, logo design unique to
108
super
177, 253
surveys
10
Sustainable Forestry Initiative (SFI)
224
swash alternates
105, 253
swatch books
221
symbolic annihilation
139
symmetrical balance
37, 52, 253
T
tables of contents
82
Tagged Image Format (TIF)
134, 254
target audience
94
task, selecting paper for
221–224
teasers
82
technology, influence on design
3
temperature of color
118–119
templates, Web site
199
terminal
87
tertiary colors
116, 118, 253
text boxes
157
texture
contrast
51
as element of design
48
third-person POV
172
3 × 6 grid
65, 66
3 × 3 grid
65, 72
three-ring binding
63, 231
thumb space
23, 253
thumbnail sketches
defined
253
dummies
18
overview
4, 17–18
roughs and comps
19–20
storyboards
18, 169
for Web design
18
Web design
205
TIF (Tagged Image Format)
134, 254
tiled patterns
212
tilted camera angle
172
timeless design
5
timelines
165
time-sensitive material
14
timing
of animation
191
overview
14
tints
120
tittle
87
tombstoning
81
tones
120
track (music bed)
178, 188, 251, 254
tracking shots
174, 254
transitional fonts
88, 254
transitions
animation
191
overview
175–176
slideshow
185
video
147
transparent fonts
26
trapped space
75, 254
trim size
59, 254
trucking
173–174, 254
turnaround
14
tweened animation
190–191, 254
2/2 color process
229
two-dimensional design
5–6
type
adding to layouts
72–73
as alternative to photos
147–151
defined
6
drop caps
102–103
font families
86
fonts
all caps
95
decorative
90
display
99
italic
94–95
kerning
96
leading
95–96
modern
90–91
old style
87–88
overview
86, 94
sans serif
89
script
89–90
selecting
92–94
size
94
slab serif
91–92
tab/dot leaders
97
tabs
97
tracking
97
transitional
87–88
using
92–94
glyphs
86
grids
64
initial
102–103
layouts
69–70
multiple page layouts
82
newspaper design
columns
101
headlines
100
justification
101
overview
100
open type
104–107
overview
85–86
punctuation
103–104
reversed type
102
reversing
39–40
small caps
101–102
storyboarding
177
stroking
40
typeface
86
typesetting
bulleted lists
99–100
display fonts
99
headings
98
overview
97
paragraph indicators
97–98
subheads
98
underlining
40–41
typefaces (font families)
35, 86, 93, 248, 254
type-only logo design
110
typesetting
bulleted lists
99–100
display fonts
99
headings
98
overview
26, 97
paragraph indicators
97–98
punctuation
103
subheads
98
U
UGC (user-generated content) vehicles
201
uncoated paper
221–222
under lighting
176, 254
underlining type
40–41
Uniform Resource Locators (URLs)
196
units
61, 249
unity
55–56, 82, 174
URLs (Uniform Resource Locators)
196
user controls
189
user-generated content (UGC) vehicles
201
V
value
of color
119–121
contrast
51
defined
254
as element of design
48–50
van der Rohe, Ludwig Mies
127
vanishing point
53–54, 171, 254
variable data printing (VDP)
226–227
varnishing
227
vector images
11, 108, 136, 204, 254
velobinding
231
vertical lines, conveying movement with
53
vertical logo design
109
video
as alternative to photos
146–147
editing
187–188
overview
186
shooting
alternatives to
188
interviews
187
monologues
187
video news releases (VNRs)
168
video-editing software
186
visibility
128
visual culture
2, 3–5
visual hierarchy
78
visual sightlines
35
visual weight
52
visuals
defined
6
grids
64
layouts
69–70
multiple
74–75
placing
23–24, 73–74, 80
VNRs (video news releases)
168
voiceover (VO)
178, 254
W
warm palette
118
warped photos
34
Web Content Accessibility Guidelines
211
Web design
accessibility
211–212
compared with print
200–203
components of Web pages
205–207
fixed layout versus fluid layout
212–214
home pages
207–210
multimedia Web sites
Flash
216
overview
215–216
plug-ins required
217
SEO
217
overview
195–196
planning
205
preparing graphics
with designer or developer
203
sketches for
18
social networking sites
215
Web sites
accessing
196
creating
196–198
working with
198–200
Web graphics
design considerations
12
optimal resolution for
135
Web hosting
196
web offset printing
226
Web pages
components of
205–207
home pages
207–210
Web safe palette
127, 203, 254
Web sites
accessing
196
comps
19
creating
196–198
multimedia
Flash
216
overview
215–216
plug-ins required
217
SEO
217
working with
198–200
Web-related pricing
14
weight, paper
223
what you see is what you get (WYSIWYG)
207, 212, 254–255
white
114
white space
6–7, 254
whiteness (brightness)
223
wide close-ups
170
wide-format film
60
widows
41, 255
Williams, Frank
16
Wilson, Sarah
169
wipes
176, 255
wireframes
18–19, 255
wrapping text
74
WYSIWYG (what you see is what you get)
207, 212, 254–255
X
x-height
87, 96, 255
Z
Z pattern
53
zooming
174, 255