PRAISE FOR PERENNIAL SELLER
ALSO BY RYAN HOLIDAY
TITLE PAGE
COPYRIGHT
INTRODUCTION
Part I
THE CREATIVE PROCESS
From the Mindset to the Making to the Magic
Part II
POSITIONING
From Polishing to Perfecting to Packaging
Part III
MARKETING
From Courting to Coverage, Pushing to Promotion
Part IV
PLATFORM
From Fans to Friends and a Full-Fledged Career
CONCLUSION
What’s Luck Got to Do with It?
AFTERWORD
A GIFT FOR YOU
ACKNOWLEDGMENTS AND SOURCES
INDEX
ABOUT THE AUTHOR
