Notas

 

 

 

 

[1] John Ashcroft, «The Lego Case Study», John Ashcroft and Company, http://www.thelegocasestudy.com/uploads/1/9/9/5/19956653/lego_case_stu dy_2014.pdf

[2] Brian Solomon, «Everything Is Awesome: Lego Leaps Barbie for World's Largest Toy Maker», Forbes, 4 de septiembre de 2014.

[3] Seidman, Gwendolyn, Ph. D., «Do We Lie More in Texts or Face-to-Face?», Psychology Today, 23 de noviembre de 2014.

[4] Internet Live Stats, http://www.internetlivestats.com/internet-users/

[5] Duggan, Maeve, Ellison, Nicole B., Lampe, Cliff, Lenhart, Amanda & Madden, Mary,

«Frequency of Social Media Use», Pew Research Center, 9 de enero de 2015, http://www.pewinternet.org/2015/01/09/frequency-of-social-media-use-2/

[6] Youtube Statistics, https://www.youtube.com/yt/press/statistics.html

[7] «Big Data, for Better or Worse: 90% of World's Data Generated over Last Two Years», Science Daily, 22 de mayo de 2013, http://www.sciencedaily.com/releases/2013/05/130522085217.htm

[8] Arons, Marc de Swaan, Driest, Frank van den, Weed, Keith, «The Ultimate Marketing Machine», Harvard Business Review, julio-agosto de 2014.

[9] Nick Bilton, «When the Cyber-Bully Is You», The New York Times, 29 de abril de 2015.

[10] «Most-Used Emoji Revealed: Americans Love Skulls, Brazilians Love Cats, the French Love Hearts», Swiftkey.Blog, 21 de abril de 2015, http://swiftkey.com/en/blog/americans-love-skulls-brazilians-love-cats-swiftkey-emoji- meanings-report/

[11] SwiftKey, «SwiftKey Emoji Report», http://www.scribd.com/doc/262594751/Swift Key-Emoji-Report

[12] «Global Gender Gap Index 2014», World Economic Forum, http://reports.weforum.org/global-gender-gap-report-2014/rankings/

[13] SwiftKey, «SwiftKey Emoji Report», http://www.scribd.com/doc/262594751/Swift Key-Emoji-Report

[14] Haas, Robert, Meditation at Lagunitas, Praise, HarperCollins Publishers, 1979.

[15] Karl Ove Knausgaard, «My Saga, Part 2», New York Times Magazine, 11 de marzo de 2015.

[16] «The First Lady on the First Family», extracto de la intervención de Michelle Obama en The Ellen Show, https://www.youtube.com/watch?v=dbYEEBrjOAA

[17] Amanda Macias, «This Chart Shows How the Rest of the World Doesn't Even Come Close to US Military Spending», Business Insider, 19 de abril de 2014, http://www.business insider.com/us-military-spending-chart-2014-4

[18] Drew Desilver, «A Minority of Americans Own Guns, but Just How Many Is Unclear», Pew Research Center FactTank, 4 de junio de 2013.

[19] «What Is Cards Against Humanity», https://cardsagainsthumanity.com

[20] «Mobile Technology Fact Sheet», The Pew Research Center, http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

[21] Daniel Wood, «US Crime Rate at Lowest Point in Decades. Why America Is Safer Now», Christian Science Monitor, 9 de enero de 2012.

[22] Nick Bilton, «Steve Jobs Was a Low-Tech Parent», The New York Times, 10 de septiembre de 2014.

[23] Ibídem.

[24] Nate Cohn, «Big Drop in Share of Americans Calling Themselves Christian», The New York Times, 12 de mayo de 2015.

[25] Ibídem.

[26] Gardiner Harris, «Poor Sanitation in India May Afflict Well-Fed Children with Malnutrition», The New York Times, 13 de julio de 2014, http://www.nytimes.com/2014/07/15/world/asia/poor-sanitation-in-india-may-afflict-we ll-fed-children-with-malnutrition.html#slideshow/100000002994895/10000 0002994992

[27] Gardiner Harris, «Holding Your Breath in India», The New York Times, 29 de mayo de 2015.

[28] Vivekananda Nemana y Ankita Rao, «In India, Latrines Are Truly Lifesavers», The New York Times, 13 de noviembre de 2014.

[29] Gardiner Harris, «Websites in India Put a Bit of Choice into Arranged Marriages», The New York Times, 24 de abril de 2015.

[30] «Why Tensions Are Soaring in Mother (in Law) India», http://www.thestar.com/news/world/2014/02/17/why_tensions_are_soaring_in_mother _inlaw_india.html

[31] «The Curse of The Mummyji», The Economist, 21 de diciembre de 2013, http://www.economist.com/news/christmas-specials/21591745-curse-mummyji

[32] Ibídem.

[33] Madison Park, «Top 20 Most Polluted Cities in the World», CNN, 8 de mayo de 2014, http://www.cnn.com/2014/05/08/world/asia/india-pollution-who/

[34] Bruce Grierson, «What if Age Is Nothing but a Mind-Set?», The New York Times, 22 de octubre de 2014.

[35] Ibídem.

[36] Gina Kolata, «Obesity Spreads to Friends, Study Concludes», The New York Times, 25 de julio de 2007.

[37] Ibídem.

[38] Cynthia L. Ogden et al., «Mean Body Weight, Height, and Body Mass Index, United States, 1960-2002», Division of Health and Nutrition Examination Surveys, Centers for Disease Control and Prevention, 27 de octubre de 2004, http://atlanta.cbslocal.com/2015/06/15/cdc-average-american-woman-now-weighs-as-much-as-1960s-us-man/

[39] Jan Hoffman, «Parents' Denial Fuels Childhood Obesity Epidemic», The New York Times, 15 de junio de 2015.

[40] Boseley, Sarah, «Mexico Enacts Soda Tax in Effort to Combat World's Highest Obesity Rate», The Guardian, 16 de enero de 2014, http://www.theguardian.com/world/2014/jan/16/mexico-soda-tax-sugar-obesity-health

[41] Deborah Amos, «Saudi Girls Can Now Take Gym Class, but Not Everyone Is Happy», http://www.npr.org/sections/parallels/2015/03/10/3918786 90/saudi-girls-can-now-take-pe-classes-but-not-everyones-happy

[42] Shirley Wang, «As World's Kids Get Fatter, Doctors Turn to the Knife», The Wall Street Journal, 14 de febrero de 2014.

[43] Mary Kaye Schilling, «Get Busy: Pharrell's Productivity Secrets», Fast Company, 18 de noviembre de 2013, http://www.fastcompany.com/3021377/pharrell-get-busy

[44] Jan Brogan, «When Being Distracted Is a Good Thing», The Boston Globe, 27de febrero de 2012.

[45] Tom Vanderbilt, «The Crisis in American Walking», Slate, 10 de abril de 2012, http://www.slate.com/articles/life/walking/2012/04/why_don_t_americans_walk_more_the_crisis_of_pedestrianism_.html?wpsrc=fol_tw?wpsrc=fol_fb

[46] Peter Cohan, «Weight Watchers Winning $61 Billion War on Fat», Forbes, 14 de noviembre de 2012.

[47] Reissman, Leonard, Class in American Society, The Free Press, Nueva York, 1965, p. 178.

[48] Simon Romero, «Rio's Race to Future Intersects Slave Past», The New York Times, 8 de marzo de 2014, http://www.nytimes.com/2014/03/09/world/americas/rios-race-to-future-intersects-slave-past.html

[49] Jonathan Watts, «Why Brazil Loves Nip and Tuck as Told by the Country's Leading Plastic Surgery 'Maestro'», The Guardian (UK), 24 de septiembre de 2014.

[50] Antonio Prata, «Brazil's Shaken Optimism», The New York Times, 23 de junio de 2015.

[51] Baertlein, Lisa, «Los Angeles Water Sommelier Wants Bottled Water Treated Like Wine», Reuters, 2 de marzo de 2015.

[52] Susanne Ault, «Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens», Variety, 5 de agosto de 2014.

[53] Laura M. Holson, «The Feng Shui Kingdom», The New York Times, 25 de abril de 2005.

[54] Dan Levin, «Adidos and Hotwind? In China, Brands Adopt Names to Project Foreign Flair», The New York Times, 26 de diciembre de 2014, http:/www.nytimes.com/2014/12/27/business/international/adidos-and-hotwind-in-china-brands-evoke-foreign-names-even-if-theyre-gibberish.html

[55] Caroline Wyatt, «"Paris Syndrome" Strikes Japanese», BBC News, 20 de diciembre de 2006.

[56] Ibídem.

[57] Anderson Antunes, «God Has a New Home: A $300 Million Mega Temple in Sao Paulo», Forbes, 30 de julio de 2014, http://www.forbes.com/sites/andersonantunes/2014/07/30/god-has-a-new-home-a-300-million-mega -temple-in-sao-paulo/

[58] Bradley Blackburn, «Clothing "Made in America": Should US Manufacture More Clothes?», ABC News, 10 de marzo de 2011, http://abcnews.go.com/Business/MadeInAmerica/made-america-clothes-clothing-made-usa/story?id=13108258

[59] Sandra Blakeslee, «Mind Games: Sometimes a White Coat Isn't Just a White Coat», The New York Times, 2 de abril de 2012, http://www.nytimes.com/2012/04/03/science/clothes-and-self-perception.html

[60] Ibídem.

[61] Ibídem.

[62] Ivan Oransky, «Holding Hot Coffee = Warm and Fuzzy Feelings», Scientific American, 23 de octubre de 2008, http://www.scientificamerican.com/blog/post/holding-hot-coffee-warm-and-fuzzy-2008-10-22/

[63] Alena Hall, «7 Reasons to Banish Your Phone from the Bedroom», Huffington Post, 3 de noviembre de 2014.

[64] Peter N. Stearns, «The History of Happiness», Harvard Business Review, enero-febrero de 2012, https://hbr.org/2012/01/the-history-of-happiness

[65] Ibídem.

[66] World Happiness Report 2014, John Helliwell, Richard Leyard, Jeffrey Sachs, editores, http://worldhappiness.report/wp-content/uploads/sites/2/2015/04/WHR15-Apr29-update.pdf

[67] John Clifton, «People Worldwide Are Reporting a Lot of Positive Emotions», Gallup, http://www.gallup.com/poll/169322/people-worldwide-reporting-lot-positive-emotions.aspx

[68] Ibídem.

[69] Laura Sydell, «How Do Chinese Citizens Feel About Censorship?», NPR, 12 de julio de 2008.

[70] Ibídem.

[71] Carol Pinchefsky, «The Impact (Economic and Otherwise) of Lord of the Rings/The Hobbit on New Zealand», Forbes, 14 de diciembre de 2012.

[72] Brook Larmer, «How Do You Keep Your Kids Healthy in Smog-Choked China?», The New York Times, 16 de abril de 2015.

[73] Malcolm Moore, «China's 'Airpocalypse' Kills 350,000 to 500,000 a Year», Telegraph (UK), 7 de enero de 2014.

[74] The New York Times, citado en ibídem.

[75] Oliver Wainwright, «Inside Beijing's Airpocalypse-a City Made 'Almost Uninhabitable' by Pollution», The Guardian (UK), 16 de diciembre de 2014.

[76] Ibídem.

[77] Joseph Kahn y Jim Yardley, «As China Roars, Pollution Reaches Deadly Extremes», The New York Times, 26 de agosto de 2007.

[78] Christina Larson, «The Cracks in China's Shiny Buildings», Bloomberg Business, 27 de septiembre de 2012, http://www.bloomberg.com/bw/articles/2012-09-27/the-cracks-in-chinas-shiny-buildings

[79] Jeff Chu, «Happily Ever After», Time, 18 de marzo de 2002.

[80] Katia Moskvitch, «Why Does Food Taste Different on Planes?», BBB.com, 12 de enero de 2015, http://www.bbc.com/future/story/20150112-why-in-flight-food-tastes-weird

[81] Ibídem.

[82] Jonathan Mahler, «The White and Gold (No, Blue and Black!) Dress That Melted the Internet», The New York Times, 27 de febrero de 2015.

[83] Ibídem.

[84] Pamela Engel, «Here's the Dress from a British Retailer That Started a Debate on Social Media-It's Clearly Blue and Black», Business Insider, 27 de febrero de 2015, http://www.businessinsider.com/the-roman-originals-black-and-blue-dress-2015-2.

[85] Elizabeth Cohen, «A Scientific Tale of Two Dresses», CNN, 2 de marzo de 2015, http://www.cnn.com/2015/02/27/health/science-of-gold-blue-dress/.

[86] Ibídem.

[87] Joe Mandese, «Extinction Event: Why There May Be Far Fewer Brands at Cannes 2025», MediaPost Live!, 22 de junio de 2015.

[88] A. Bonneville-Roussy; P. J. Rentfrow; M. K. Xu; J. Potter, «Music Through the Ages: Trends in Musical Engagement and Preferences from Adolescence Through Middle Adulthood», The Journal of Personal and Social Psychology, octubre de 2013: 105 (4), pp. 703-717. Doi: 10.1037/a0033770. Epub2013, July 29, http://www.ncbi.nlm.nih.gov/pubmed/23895269

[89] Ibídem.

[90] Ibídem.

[91] «What Your Favorite Sport Says About You», British Heart Foundation, 1 de abril de 2015, https://www.bhf.org.uk/news-from-the-bhf/news-archive/2015/march/what-your-favourite-sport-says-about-you

[92] Jong-Eun Roselyn Lee; David Clark Moore; Eun-A Park; Sung Gwan Park, «WhoWants to Be 'Friend-Rich'? Social Compensating Friending on Facebook and the Moderating Role of Public Self-Consciousness», Computers in Human Behavior (Impact Factor): 2.69. 05/2012; 28 (3): 1036-1043. DOI: 10.1016/j.chb.2012.01.006, http://www.researchgate.net/publication/257252915_Who_Wants_to_be_friend-rich_Social_Compensatory_Friending_on_Facebook_and_the_Moderating_role_of_public_self-consciousness

[93] Eftekhar Azar; Chris Fullwood; Neil Morris, «Capturing Personality from Facebook Photos and Photo-Related Activities: How Much Exposure Do you Need?», Computers in Human Behavior, volumen 37, agosto de 2014, pp. 162–170, http://www.sciencedirect.com/science/article/pii/S074756321 4002696

[94] Ian Urbana, «The Secret Life of Passwords», New York Times Magazine, 19 de noviembre de 2014, http://www.nytimes.com/2014/11/19/magazine/the-secret-life-of-passwords.html

[95] Nicole Laskowski, «Seven Big Data Failures to Watch Out For», SearchCio, Tech Target, 12 de agosto de 2015, http://searchcio.techtarget.com/news/4500251611/Seven-big-data-failures-to-watch-out-for

[96] Matt Richtel, y Doughery, Conor, «Google's Driverless Cars Run Into Problem: Cars with Drivers», The New York Times, 1 de septiembre de 2015.

[97] Von Bettina Höchli, Karin Frick, Mirjam Hauser, «We-Dentity: Wie Das Netzwerk-Ich die Wirtschaft und Gesellschaft von Morgen Verandert», University of Zurich, Gottlieb Duttweiler Institute of Economic and Social Studies, GDI Studie #42, @copyright GDI 2015.

[*] He decidido traducir las referencias a los Small Data que se hagan en el texto como «pequeños datos» mientras que he dejado «Big Data» en inglés ya que es un término sobradamente conocido en jerga económica. También he traducido el «small mining» del texto (que hace una analogía con el famoso «Data Mining» que se aplica con los conjuntos de grandes datos, que no es otra cosa que utilizar la potencia computacional de los ordenadores para establecer relaciones de causa efecto con esta información) como «pequeña minería». El significado de «pequeña minería» sería análogo, se trata de establecer una narrativa sobre un tema que se esté estudiando basándose en elementos de «pequeños datos». (N. del t.)

[*] Es un conocido anuncio de una empresa norteamericana de seguros pero que en España ni se ha emitido ni se promociona. (N. del t.)

[*] Energizer creó una mascota —un conejo— muy similar al de Duracell, para que esta compañía no pudiera utilizar su exitosa campaña europea en Estados Unidos. (N. del t.)

[*] Editora jefa de la edición norteamericana de la revista Vogue. (N. del t.)

[*] Actual presentadora de televisión y famosa modelo en la década de 1990. (N. del t.)

[*] En jerga de negocios inglesa a las empresas tradicionales se les llama empresas «brick and mortar» o de «ladrillo y mortero». El autor utiliza el juego de palabras para simbolizar la convergencia entre el mundo offline y online. (N. del t.)

[*] Grupo mediático con sede en Estados Unidos, que opera y produce canales de televisión por cable, satélite, radio, sitios web, revistas y libros relacionados con el deporte. (N. del t.)