Contents
Introduction: This Ain’t Your Father’s Data
BETTER CAR INSURANCE THROUGH DATA
POTHOLES AND GENERAL ROAD HAZARDS
HOW BIG IS BIG? THE SIZE OF BIG DATA
Why Now? Explaining the Big Data Revolution
Chapter 1: Data 101 and the Data Deluge
THE BEGINNINGS: STRUCTURED DATA
STRUCTURE THIS! WEB 2.0 AND THE ARRIVAL OF BIG DATA
THE COMPOSITION OF DATA: THEN AND NOW
THE CURRENT STATE OF THE DATA UNION
THE ENTERPRISE AND THE BRAVE NEW BIG DATA WORLD
Chapter 2: Demystifying Big Data
THE ANTI-DEFINITION: WHAT BIG DATA IS NOT
Chapter 3: The Elements of Persuasion: Big Data Techniques
STATISTICAL TECHNIQUES AND METHODS
PROJECTS, APPLICATIONS, AND PLATFORMS
WEBSITES, START-UPS, AND WEB SERVICES
THE ART AND SCIENCE OF PREDICTIVE ANALYTICS
Chapter 5: Case Studies: The Big Rewards of Big Data
QUANTCAST: A SMALL BIG DATA COMPANY
EXPLORYS: THE HUMAN CASE FOR BIG DATA
NASA: HOW CONTESTS, GAMIFICATION, AND OPEN INNOVATION ENABLE BIG DATA
Chapter 6: Taking the Big Plunge
Chapter 7: Big Data: Big Issues and Big Problems
PRIVACY: BIG DATA = BIG BROTHER?
Chapter 8: Looking Forward: The Future of Big Data
BIG DATA WILL ONLY GET BIGGER…AND SMARTER
THE INTERNET OF THINGS: THE MOVE FROM ACTIVE TO PASSIVE DATA GENERATION