CONTENTS

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Cast of Characters
  6. Introduction: From Welsh Street Markets to Selling to Millions as the Face of OxiClean
  7. POWER 1    Know Your Acceptable Outcomes
  8. POWER 2    Understand Their Pain (and Be the Cure)
  9. POWER 3    Obsessive Preparation
  10. POWER 4    Make an Entrance and Take Control
  11. POWER 5    Breach the Force Field
  12. POWER 6    Facts Tell, Stories Sell
  13. POWER 7    Love Your Mistakes
  14. POWER 8    Push Back
  15. POWER 9    Never Be Closing
  16. POWER 10  Finish with Confidence
  17. Go Use Your Powers for Good!
  18. Acknowledgments
  19. About the Authors
  20. Index

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