Dedication
Copyright
Prologue
Hello World
Chapter 1
What is design?
Chapter 2
What is a designer?
Chapter 3
What is good design?
Chapter 4
Why good design matters
Chapter 5
So why is so much design so bad?
Chapter 6
Why everyone wants to ‘do an Apple’
Chapter 7
Why design is not – and should never be confused with – art
Chapter 8
Sign of the times
Chapter 9
When a picture says more than words
Chapter 10
It’s not that easy being green
Chapter 11
Why form no longer follows function
Chapter 12
Me, myself and I
Chapter 13
What about ‘the other 90%’?
Epilogue
Redesigning design
Author’s note
Acknowledgements
Notes
Bibliography
List of illustrations
Index
About the Author