CONTENTS

Dedication

Introduction: The First Negotiation

   1  Put Yourself in Your Shoes

From Self-Judgment to Self-Understanding

   2  Develop Your Inner BATNA

From Blame to Self-Responsibility

   3  Reframe Your Picture

From Unfriendly to Friendly

   4  Stay in the Zone

From Resistance to Acceptance

   5  Respect Them Even If

From Exclusion to Inclusion

   6  Give and Receive

From Win-Lose to Win-Win-Win

Conclusion: The Three Wins

Acknowledgments

Notes

About the Author

Also by William Ury

Copyright

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