CONTENTS
Dedication
Introduction: The First Negotiation
1 Put Yourself in Your Shoes
From Self-Judgment to Self-Understanding
2 Develop Your Inner BATNA
From Blame to Self-Responsibility
3 Reframe Your Picture
From Unfriendly to Friendly
4 Stay in the Zone
From Resistance to Acceptance
5 Respect Them Even If
From Exclusion to Inclusion
6 Give and Receive
From Win-Lose to Win-Win-Win
Conclusion: The Three Wins
Acknowledgments
Notes
About the Author
Also by William Ury
Copyright
About the Publisher