INDEX

advertising, 10, 12

African American voters, 142, 153, 154, 156, 192n9

age of voter, 153, 155, 156

Alvarez, R. Michael, 149

American National Election Studies (ANES): economy and, 192n10; pre- and post-election interviews, 139, 143–44, 145, 146, 154–57, 192n3; turnover in successive elections and, 140–42; variance compression and, 157, 160

April polls (ED-200), 2, 4, 61–63, 165

autoregressive (AR1) process, 46–49, 60, 63. See also random walk (integrated series); stationary time series

Bartels, Larry, 41

beginning of election year, 1, 4, 166

bounces, 44–46, 166; conventions and, 76–77, 107, 188n23; intensification effect and, 55; of stationary time series, 47, 49, 50, 52. See also late campaign effects; shocks

broadcast networks, 17, 166

Budge, Ian, 129, 167, 190n21

bumps, 44–46, 166; conventions and, 76–77, 107, 166; of stationary time series, 47, 50, 52. See also shocks

Business Retrospections, 112, 116, 117–18

campaign effects, 1–2; downward trend over the years, 144; events perspective on, 11–13 (see also convention season; debates); fundamentals and, 2, 5–7, 13, 15, 41–42, 57, 177–78; models of, 13–14, 41–42; overestimated by observers, 176–77; partisan predispositions and, 55–57, 148–49; predicting specific elections and, 169; seeming contradictions of, 165; time-series properties and, 49, 50, 51–52; voter decision-making and, 10–11; voters’ relative utilities and, 53–55, 56. See also enlightenment (learning); fundamentals; late campaign effects; persuasion; priming; shocks

Campbell, James, 7

candidate attractiveness, partisan effects and, 57, 160. See also presidential approval; relative utility (relative liking)

candidate competence, 2; persuasion about, 10

candidate positions, 7. See also platform ideology

Catholic voters, 154, 156, 192n9

change in voter preferences, 15. See also campaign effects; volatility of voter preferences

Comparative Manifesto Project, 128

conservatism. See platform ideology; policy mood

convention season, 4, 12, 72–79, 102–7; bump associated with, 76–77, 107, 166; changes in scheduling of, 37, 60–61, 72; decline in poll variance over, 37–38; difference between Election Day vote and polls of, 90; economic factors independent of, 115; fundamentals and, 8, 167; learning in, 107, 131–32, 188n21; political model and, 130, 131–32; predicting the Election Day vote and, 97, 99, 100, 101–7, 188n19; volatility of voter preferences in, 31, 32, 67, 72–75, 79, 166

cross-sectional analysis, 60–72; biweekly-by-biweekly, 67; conventions and, 72–79; long-term equilibrium in, 69–72; mid-April vs. election eve, 61–63; of time series, 60–61; week-by-week, 63–69

cross-sectional variance, 32–38. See also variance compression, cross-sectional

crystallization of voter preferences, 2, 148–54, 155

daily analysis of vote division, 35–38; vs. Election Day vote, 88–90; reliability in, 183n15

debates, 12, 79–81

decision-making by poll responders, 10–11

defections, partisan, 150–51

demographic variables, 140, 148; campaign evolution and, 151–54; Election Day vote and, 154–57

design effects on poll accuracy, 30

dropouts. See nonvoters

dynamics of vote intentions, 2, 3, 41–42; conclusions of initial analysis, 57–58; individual voter and, 42–44; models of, 46–52; shifting over time, 52–57; types of shocks contributing to, 44–46. See also random walk (integrated series); shocks; stationary time series; time series

early polls. See April polls (ED-200)

economic model, 109, 110–25; compared to political model, 133–36; disparate views of, 110; objective factors in, 110–11, 112–15, 117, 121–22, 123–25, 188n3; predicting Election Day vote from, 110, 121–25; subjective factors in, 111–13, 115–19, 122, 123–25, 189n12; summary of, 125

Economic News Heard, 189n13

Economic Perceptions, 117–18, 122, 123, 124, 125, 189n13; omitted from combined model, 134

economy, 2, 3, 5, 6, 7; as driver of vote intentions, 167, 168; election of 2000 and, 8, 168; political variables and, 134; predicting specific elections and, 169; presidential approval and, 109, 119–24, 133, 190n15; priming about, 9, 115, 168; vote switchers and, 192n10. See also fundamentals

ED-200 (April) polls, 2, 4, 61–63, 165

educational level of voter, 153, 155, 156

election markets, 176–77, 181n4, 193n5–6

election of 2000: economy and, 8, 168; intangibles in, 168

electoral (true) preferences, 27

enlightenment (learning), 8; in convention season, 107, 131–32, 188n21; about economy, 115, 119; fundamentals and, 6, 8, 41, 148, 168; individual-level relative utility and, 158; of least interested voters, 11; moving equilibrium and, 14; in primary season, 107; priming effect on, 9

equilibrium: bounces or bumps and, 45; campaign effects and, 13–14; of stationary time series, 47–48, 49, 52, 58

equilibrium, moving, 13–14, 50–51, 165–66; convention period and, 103; fundamentals as driver of, 45–46, 167; regression analysis of, 69–72, 87, 98, 100–102; year-specific, 69, 82

Erikson, Robert S. See Macro Polity

error. See sampling error; survey error

error correction model, 50

error variance, 27–28, 60. See also sampling error

events. See shocks

external fundamentals, 6, 7; increasing variance of, 159. See also economic model; economy; fundamentals; political factors; political model; presidential approval

final campaign weeks: graphs of polls by year, 26; stability of vote division in, 66, 67–69, 166; two-stage least squares analysis, 69–72; variance of polls during, 26, 28–30, 31, 32. See also late campaign effects

final week polls: convention effects and, 76–77; election outcome and, 83–88, 90; incumbent party vote and, 83–85; shrinking lead and, 4, 69, 84, 87–88, 91; uncertainties of prediction and, 167

Finkel, Steven F., 148–49

first-time voters, 142

floating voters, 5. See also independent voters

forecasting. See predicting Election Day vote

fractionally integrated time series, 184n45

framing, 181n6

fundamentals, 167–68; campaign effects and, 2, 5–7, 13, 15, 41–42, 57, 177–78; defined, 5–6, 181n3; enlightenment and, 6, 8, 41, 148, 168; equilibrium representing, 45–46, 167; external vs. internal, 6–7; market predictions and, 177; poll-based predictions and, 177; post-convention slopes and, 103; predicting specific elections and, 169, 170–71, 193n1; in stock market, 181n4; in time-series model, 49, 50, 51; typical outcome and, 3, 11. See also economy; external fundamentals; internal fundamentals

Gallup polls, 17; demographics in, 152, 154; individual voters from, 139, 149; party identification in, 126, 150, 191n24; of presidential approval, 119; variance compression and, 157–58

Gallup Report, 19

gambling. See election markets

GDP growth, 110

Gelman, Andrew, 14, 148, 152

gender gap, 154

gender of voter, 154, 155, 156; priming based on, 9

group characteristics, 6. See also demographic variables

Hibbs, Douglas A., 111

Hispanic voters, 153, 154, 155

house effects on poll accuracy, 30, 183n10

ideological proximity of voters to parties, 2, 109, 126–27, 129, 134, 167, 191n23. See also platform ideology; policy mood

Income Growth, 111; political variables and, 134; predicting specific elections and, 170; presidential approval and, 121–22, 123–24; subjective measure correlated with, 117; vote and, 113–15

income growth, 110–11

income of voter, 152, 153, 154, 155, 156

incumbent party vote: over convention season, 75–77, 105–7; final week’s polls and, 83–85

incumbent president. See presidential approval

independent voters, 5, 55, 56–57, 149. See also least politically involved voters

Index of Consumer Sentiment, 111, 116

index of leading economic indicators, 189n8

individual voter: factors influencing, 5; hypothetical time series of, 42–44; intensification effect and, 53–55; partisan effect and, 56; survey data sources, 139. See also internal fundamentals; relative utility (relative liking); vote shifts by individual voters

information: intensification effect and, 53; vote stability and, 10, 146–48, 192n7. See also enlightenment (learning)

in-person polls, 18

instrumental variable, 60, 69, 74, 87, 101

intangible forces, 5, 168

integrated time series. See random walk (integrated series)

intensification effect, 53–55

interactive voice response (IVR) polls, 18

intercepts: of daily equations, 187n11; of vote intention by lagged vote intention, 63

interests of voters, 6, 148–49. See also fundamentals

internal fundamentals, 6, 148–54, 162, 168. See also demographic variables; fundamentals; partisan predispositions; party identification

Internet as information source, 144

Internet polls, 18

interpolation: of daily economic measures, 112, 189nn5–6; of daily vote division, 35–36, 88–89, 183n15, 187nn6–7

Inter-University Consortium for Political and Social Research (ICPSR), 139. See also American National Election Studies (ANES)

Intrade commercial election markets, 176, 193n5

Iowa Electronic Market, 176, 193n5

iPOLL database, 19, 139

issues. See platform ideology; policy mood

Jewish voters, 154, 156

King, Gary, 14, 148, 152

late campaign effects, 6, 13–14, 15, 46, 166, 167, 178; in autoregressive model, 48, 49; as bounces, 44; regression coefficients and, 99–100; R-squared statistic and, 93. See also final campaign weeks

late-deciding walk-ins, 154, 160, 161, 162, 163, 167

late electoral shifting, 86–88

learning. See enlightenment (learning)

least politically involved voters, 10, 11, 56. See also independent voters

least squares. See OLS (ordinary least squares); TSLS (two-stage least squares)

Lenz, Gabriel, 181n7

liberal-conservative platform ideology. See platform ideology

liberal-conservative policy mood. See policy mood

likely voters, 19, 162, 167, 182nn5–6. See also late-deciding walk-ins; nonvoters

live-interviewer polls, 18, 19

long-term predispositions, 10–11, 182n8. See also internal fundamentals; partisan predispositions

lowess (locally weighted scatterplot smoothing), 192n4

MacKuen, Michael. See Macro Polity

macropartisanship, 109, 126, 127, 128, 190n16, 191n24; economy and, 134; Election Day vote and, 132–33, 134, 136, 191n25; major shifts in, 190n19; platform ideology and, 130. See also party identification

Macro Polity, 109, 126, 130, 191n24

marital status of voter, 156

markets, election prediction, 176–77, 181n4, 193nn5–6

memory-based processing, 11

“minimal effects” view of campaigns, 7, 13

minor-party candidates, 19, 142

missing data, 59–60, 61

mobilization efforts, 12

models of campaign timeline. See time series

models of campaign variables. See economic model; political model

mood. See policy mood

multistage random samples, 18, 182n3

national conventions. See convention season

near-integrated time series, 52, 184n3

newly eligible voters, 142

newspaper organizations, polls of, 17

nomination. See convention season; primary season

nonvoters, 88, 154, 160–61, 162–63, 167

normal vote, 57

OLS (ordinary least squares): conventions and, 74, 75, 77–79, 102–6; with lag-2 values, 185n6; late polls and, 87, 186n4; regression coefficients in, 98–100, 101–2; at various lag lengths, 71; of vote-by-last-poll relationship, 84; with weekly vote intentions, 63, 67–69

online processing, 10–11

partisan defections, 150–51

partisan predispositions: apparent rise in, 181n2; Bayesian models of, 184n9; campaign effects and, 55–57, 148–49; perceptions based on, 149; priming of, 9; pushing vote margin to the center, 55–57, 58, 159–60; stability of, 10, 11; state-level polls and, 192n12

party conventions. See convention season

party identification, 5, 6, 167; campaign evolution and, 149–52, 162; demographic variables and, 154; Election Day vote choice and, 155; policy mood and, 128; in political model, 109–10, 125–27; variance compression and, 159–60. See also macropartisanship

Personal Retrospections, 112, 189n11

persuasion, 1, 9–10

Pew polls, 148

platform ideology, 109, 126, 128–30, 132, 133, 134, 167, 190n21

policy mood, 109–10, 126, 127–28, 130, 132, 133, 167, 190n20, 191n24

policy preferences, 5, 6; long-term dispositions on, 182n8; persuasion about, 10

political factors, 2, 5, 7, 167. See also fundamentals

political knowledge, 146–48

political model, 109–10, 125–33; compared to economic model, 133–36; predicting Election Day vote, 110, 130, 132–33; testing over the campaign, 130–32; variables of, 109, 125–30

PoliticsNow website, 19

polling periods, 20, 21

PollingReport.com, 17, 19

poll of polls, 20–21

polls: decision-making by responders to, 10–11; historical development of, 17–18; vs. market predictions, 177; “silence” of loser’s supporters in, 88; wording of, 17, 19

polls included in analysis, 2, 3; of individual vote decisions, 139–40; selection of, 18–21; summarized graphically, 21–26

predictability of elections, 7–8, 175–77

“predictable campaign” perspective, 7, 8; priming and, 9

predicting Election Day vote: with combined model, 135–36, 191n27; conclusions about, 107–8; convention season and, 97, 99, 100, 101–7, 188n19; from economic variables, 110, 121–25; from final week polls, 83–88, 90; with political model, 110, 130, 132–33; from polls over campaign timeline, 88–90; presidential approval and, 119–22; regression coefficients and, 90, 97–102; R-squared statistic and, 90–97. See also economic model; political model

predicting specific elections, 168–77; compared to election markets, 175–77; graphical presentation of results, 171–75; model for, 169–71

predicting vote intentions, 136–37; with economic model, 121–22, 134–35; with political model, 130–32, 134–35; with presidential approval, 121–22

predictive factors. See campaign effects; fundamentals

presidential approval, 7, 119–22, 167; the economy and, 109, 119–24, 133, 190n15; with incumbent president running for reelection, 190n14; as indicator of performance, 167; omitted from combined model, 134, 191n26; predicting from political model, 130–31; predicting specific elections and, 170–75. See also candidate attractiveness

presidential performance, 3, 5, 6, 167. See also presidential approval

primary season, 4, 97

priming, 8–9, 41, 168, 181n7; about economy, 9, 115, 168; time-series models and, 53

print media, 166

probit equations: demographics and, 152–53, 155, 156, 192n9; party identification and, 149–50, 155; variance compression and, 158–59; Zaller information index and, 147

pseudo R-squared, 152–53, 155, 156

Public Opinion, 19

Public Perspective, 19

quota sampling, 18

race, 9, 148, 152, 154, 155, 156

random sampling, 18; departures from, 183n11; multistage, 18, 182n3. See also sampling error

random walk (integrated series), 47, 48; for bounded variable, 184n4; of individual preferences, 53–54; problems with model using, 52; R-squared statistic and, 91, 93; with stationary component, 50–51, 91; vs. stationary time series, 49–50; two-stage least squares analysis and, 70. See also near-integrated time series

region of voter, 155, 156

registered voters, 19

regression. See OLS (ordinary least squares); TSLS (two-stage least squares)

regression coefficients, 90, 97–102; for convention period, 102–6

relative utility (relative liking), 43, 52; intensification effect on, 53–55; learning and, 158; partisan effect and, 55–57

reliability, statistical, 28, 30; in daily analysis, 35–36, 183n15; with lagged weekly vote intentions, 68–69

religion of voter, 152, 153, 154, 155, 156, 192n9

rolling cross-sections, 34–38

Roper Center, 19, 139

R-squared statistic, 90–97; adjusted, definition of, 187n16; over campaign timeline, 94–97; conventions and, 76, 102; in cross-sectional analysis, 64, 67, 68, 71; debates and, 81; economy and, 114; final week polls and, 86; theory of, 90–94. See also pseudo R-squared

sampling error, 3, 4, 12, 165–66; daily analysis and, 35–36; dwarfed in the cross-section, 35, 60; estimation of, 27–28; in fall campaign, 30; within-year variance adjusted for, 30–32

shocks, 44–46; content of, 109 (see also economic model; political model); individual voter and, 43; intensification effect and, 55; modeling effects of, 46–52; regression coefficients and, 98, 102, 103–5; R-squared statistic and, 93–94, 96, 97. See also bounces; bumps; campaign effects; late campaign effects

short-term influences, 6, 10–11, 15, 182n8. See also bounces; late campaign effects

shrinking leads: over campaign timeline, 99; final week polls and, 4, 69, 84, 87–88, 91

southern white voters, 153, 154, 156

speeches, 12

“spiral of silence” effect, 88

stability: of aggregate vote intentions, 140; of individual vote choice, 139–40, 144; of partisan predispositions, 10, 11; of vote division in final weeks, 66, 67–69, 166. See also volatility of voter preferences; vote shifts by individual voters

state-level polls, 192n12

stationary time series, 47–49; problems with model using, 51–52; vs. random walk, 49–50; random walk with component of, 50–51, 91; R-squared statistic and, 93

Stimson, James A., 126, 127–28, 167, 190n20, 191n24. See also Macro Polity

survey error, 12, 27, 30. See also sampling error

Survey of Consumers, University Of Michigan, 111, 115, 118

surveys. See polls

switching votes. See vote shifts by individual voters

telephone interviewing, transition to, 18

television, 17, 166

timeline, presidential campaign: crystallization of voter preferences over, 2, 148–54, 155; for fifteen specific elections, 171–75; four key points of, 139; most important periods of, 4, 166–67; pace of change over, 166–67; summary of, 165–68. See also campaign effects

time series: campaign effects and, 51–52, 93–94; difficulty of modeling poll data with, 34, 42, 59–61; of individual voter, 42–44; models of, 46–52; R-squared and, 90–94; vote intentions over the campaign as, 165–66. See also random walk (integrated series); stationary time series

tracking polls, 17

trial-heat polls, 2–3, 4, 14, 17. See also polls

true preferences, 27

true variance, 27–30; in different periods of campaign, 30–32

TSLS (two-stage least squares), 69–72, 74, 185n11; conventions and, 77–79, 103–6; late polls and, 87, 186n4; regression coefficients in, 100–102; of vote-by-last-poll relationship, 84

undecided voters, 87–88, 148, 167, 186n5

underdog bias, 176, 193n7

union membership, 153, 156

University Of Michigan Survey of Consumers, 111, 115, 118

utility. See relative utility (relative liking)

variance: of autoregressive process, 47; cross-sectional, 32–38; induced by party identification, 149–50; of random walk (integrated series), 47, 50, 51; of stationary series, 47, 48–49; within-year, 22, 25–26, 30–32. See also R-squared statistic

variance compression, cross-sectional, 32–34, 36–38, 39, 157–63; over campaign timeline, 158–60; conclusions about, 58, 162–63; convention effect on, 37, 75; from fall campaign to final vote, 160–62; intensification effect and, 53–55; partisan activation and, 55–57, 159–60; random walk model and, 50, 51, 53; R-squared statistic and, 93; two-stage least squares analysis and, 71

variance compression, within-year, 26

Vavreck, Lynn, 9

volatility of voter preferences: in convention season, 31, 32, 67, 72–75, 79, 166; in debate periods, 81; over the election year, 30–32, 38–39, 183n13; across election years, 25, 29; in fall polls, 29; overestimated by election markets, 176–77. See also stability; vote shifts by individual voters

vote. See predicting Election Day vote

vote intentions, 1, 2; aggregate stability of, 140; slow evolution of, 177; as a time series, 165–66. See also dynamics of vote intentions; polls; predicting vote intentions

voter. See individual voter

vote shifts by individual voters, 140–48; across elections, 140–42, 146; information and, 146–48; from pre-election intention to Election Day choice, 143–44, 147, 154, 192n5; timeline of, 145–46. See also internal fundamentals; volatility of voter preferences

walk-ins, 154, 160, 161, 162, 163, 167

women voters, 153, 154, 156

Zaller, John, 146–47, 182n8