More information about this series at http://www.palgrave.com/gp/series/14471
Russia’s Public Diplomacy
Evolution and Practice
Cover illustration: TTstudio / Alamy Stock Photo
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It is refreshing, but amenable, to write the foreword to this book—the chapters of this edited book give hope to a new stream in studying Russian public diplomacy in the twenty-first century. Indeed, new sociological, cultural, economic and religious trends enable us to change diplomatic practice. The very fact of it attracting a new generation of diplomatic practitioners enables us to review the established orthodoxy of ideas and start using parallel fields of the broad foreign policy practice. The very range of topics covered and analysed in the book confirms it.
Public diplomacy pushes the boundaries of a common vision, changes the contrasts of the reflection and the thoughts about the international community. Writing about national interests, we judge about it not only from the Russian position but also from broader European or Asian position. This intrigues me a lot!
Political culture may be a very promising research field. Public diplomacy (PD) somehow reflects the overall situation of current East-West relationships. It stands to reason that PD publications reflect the discourse of Eastern and Western international relations (IR) scholars. As for now, the Russian “turn to Eurasia” is becoming a dominant feature of Russian foreign policy . Not only a few European but also more Asian partners tend to be the newly emerging trend for Russia. This implies the need for more Asian-oriented scholars, visits, topics and engagement. What it means is not that the European agenda is any less important; it rather means that Russia is slowly and purposefully changing its course differently from its previous historical practice. It will take decades for Russian PD to gradually succeed in its new course.
There are numerous factors, such as scientific and people exchanges, exact science, history , philosophy and law, which influence a country’s relations. Maybe PD would adjust to new world trends? Maybe it would offer diplomats of the East and West new ideas of dealing with crises in such countries as Afghanistan, Iraq, Syria and Libya? Or would it offer new track II ideas on the strategic arms negotiations?
Public diplomacy is receiving a much greater deal of attention in the spheres of research and teaching owing to its growing importance and significance among students and researchers in Russian universities. This book has been compiled by prominent PD scholars and practitioners, representing a multitude of different disciplines and perspectives. New trends, ideas and problems are covered in it. Public diplomacy is a Russian soft power instrument, and this book offers its own vision of this correlation.
The editors would like to acknowledge the fine work and effort put into the chapters of this book by the authors. Each and every one of them has managed to give a slightly different angle that makes use of their knowledge and experience, where the end result is the sum of the knowledge is greater than all of its parts. They have helped to contribute to the first full-length book version of this interesting and, at times, controversial topic of international communications and relations, which needs to be discussed more particularly now when various geopolitical strains around the globe are leaving their mark on many aspects of human existence (politics, trade and the quality of life). The authors would also like to thank Senem B. Cevik for her numerous invaluable pieces of advice on writing this book.
We would also like to thank the fruitful and enjoyable experience in working with Palgrave throughout the entire process: from the quick and positive initial response to our proposal, the review process and the process of administration, keeping the project on track. Sarah Roughley and Oliver Foster were quick and helpful, being bombarded with numerous questions, but they were always there.
Certainly not least are our family members that have endured a mental absence while the time and energy were going into producing this book. So a big thank-you to our spouses and children for being so patient and supportive.
November 2018
Anna A. Velikaya (Moscow) and Greg Simons (Uppsala)
“This book is of paramount importance in the prevailing international situation.”
—Igor Khalevinskiy, Chairman, Association of Russian Diplomats, Russia
Contents
List of Tables
Notes on Contributors
is a Senior Advisor on economic issues and science, the International Secretariat of the Council of the Baltic Sea States (CBSS). She is working at the CBSS at Stockholm as the Senior Advisor on economic issues and science. Her education is in philology and, in particular, Scandinavian languages from Saint Petersburg State University and in economics from Stockholm School of Economics. Akhutina has been working in the field of international relationships, people-to-people diplomacy, for 29 years, starting career at the Union of the Soviet Friendship Societies as a responsible secretary for Societies with Nordic countries. In 1996, she founded the inter-regional NGO the Association for Cooperation with Nordic Countries – NORDEN (renamed later the Association for Cooperation with BS Countries – NORDEN). In 2002, Akhutina became one of the founders of the Baltic Sea NGO Network and Forum in the framework of CBSS (chaired the Forum twice during the years of the Russian presidency in CBSS).
is the Chairman of the International Trends editorial board, President of the Academic Forum on International Relations, and Distinguished Scholar of Russia. He is an advisory board member of the Centre for Global Politics, Berlin, Germany. He has served as the Associate Director of the Institute for US and Canadian Studies (2000–2003); Dean, Moscow State Institute of International Relations (MGIMO University); MGIMO Faculty of Political Science (2006–2007); Department Head, MGIMO Academic Department of International Problems’ Applied Analysis (2006–2007); and Provost of Moscow State Institute of International Relations (2010–2012).
is the leading researcher at Primakov National Research Institute of World Economy and International Relations (IMEMO), Russian Academy of Sciences. She previously served for eight years as the Deputy Director for Communications at the Carnegie Moscow Centre. Bubnova also worked as the Marketing Director at Deloitte Russia and was an associate professor at Marquette University in Milwaukee, Wisconsin, and the Associate Director of the University’s Centre for International Studies. Bubnova published extensively and edited/co-edited the books: Security and Arms Control , Disarmament and Security , Missile Defense: Confrontation and Cooperation , Nuclear Reset , World in Their Hands and 20 Years Without the Berlin Wall . She is also a regular participant of TV and radio programs and had a bi-weekly column on Russia in the Rocky Mountain News .
is the Deputy CEO of RSTradehouse LLC. He was born in Altai Krai, Russia, in 1972. He graduated from the Karaganda State University. Bykov received his PhD in history in 2006 from Saint Petersburg State University. He has more than 10 years of teaching experience in universities and also has been the head of various departments in Russian Touristic Company, Skyway, KNAUF. He was in charge of creating corporate academies in KNAUF CIS and the Rostec State Corporation. He has been an expert of the Russia-Singapore Business Council since 2015. Bykov is the author of more than 50 publications. His areas of expertise are international relations in Central Asia in the eighteenth to twenty-first centuries and modern international relations of the Russian Federation and Southeast Asia.
got her PhD in political science from the MGIMO University, Russia, and has extensive experience working within the United Nations system and in regional international organizations. Over the past years, she has led the work of the Parliamentary Assembly of the Organization for Security and Co-operation in Europe (OSCE) in Central Asia, worked as the Advisor to the President of the OSCE Parliamentary Assembly and coordinated a large-scale international research project on developing action lines for the OSCE at 40 (“Helsinki +40”). She has also worked as an international elections observer in over 20 countries, including the Balkans, Central Asia, Russia and the USA. Socially active, Chepurina is currently serving as Vice President of the VIC Toastmasters Club at UN Headquarters in Vienna. She has co-authored a book and over 10 academic articles. Her research interests focus on the nexus between disarmament and development, youth education, soft power, public diplomacy, Russian and European integration and the United Nations.
the Head of International Project Office, is a Research Fellow at Jean Monnet Centre of Excellence, Volga State University of Technology (Yoshkar-Ola, Russia). He heads the International Project Office at Volga State University of Technology and also lectures on Department of Intercultural Communications at Mari State University in Yoshkar-Ola, Russia. He has worked in international education since 1999 and was among the first Russian international academic administrators on a specialized Fulbright Program to Teachers College at Columbia University and the University of Minnesota in 2007. He cooperates with the Russian International Affairs Council on research and educational projects on public diplomacy and international education, with a special focus on post-Soviet countries.
is a researcher at Primakov National Research Institute of World Economy and International Relations (IMEMO), Russian Academy of Sciences. She previously worked for several years as a Head of Sector in UNICEF Russia and before that in the British Council. In her PhD dissertation, she focused on soft power concept and British soft power. Ms. Kharitonova published several articles on soft power, international development and other related topics, and participated in a number of international conferences. She is working in the Department of International Organizations and Global Political Regulation, specializing in international development and humanitarian assistance, as well as public and science diplomacy.
in International Relations, is a public diplomacy researcher in The Russian Presidential Academy of National Economy and Public Administration (RANEPA). She has eight publications on international relations and public diplomacy. She has conducted research work on foreign policy and public diplomacy of the Islamic Republic of Iran and in 2018 published the analytical abstract “Iran Islamic Republic: new trends of the modern international policy” in scientific magazine Observer . Since 2018 Anastasiya G. Kurbatova is a staff member of the Federal Agency Rossotrudnichestvo, and her sphere of occupation is European humanitarian projects and public diplomacy. She is the executive secretary of the Expert advisory council for public and humanitarian programs in Rossotrudnichestvo.
a Senior Researcher at Attega Consulting, is a former UNHCR (Office of the United Nations High Commissioner for Refugees) Officer and IFRC (International Federation of Red Cross and Red Crescent Societies) Delegate. Prior to joining Attega Consulting as Senior Researcher, Kuznetsov worked in reporting, external relations and project management for the United Nations, European Commission and International Federation of Red Cross in Russia, Pakistan, Belgium, Bangladesh and Cote d’Ivoire. He holds a PhD in History from the European University (Florence, Italy) and its Russian equivalent from the Tomsk State University. His research interests focus on European integration, transatlantic relations, United Nations, development and education.
an associate professor in the Diplomacy Department, is the Deputy Dean of the Department for International Relations, MGIMO University, Moscow. She has been working at MGIMO Diplomacy Department since 2002 and lectures on International Relations, Matters of Diplomatic and consular service and Protocol. Her special scientific interests include the matter of tolerance in the international relations and public diplomacy. She cooperates with the Russian International Affairs Council and Gorchakov Fond on research and educational projects on public diplomacy and soft power. She is the author of more than 30 publications. She also heads the Diplomatic club in MGIMO.
is a Vice-Rector at MGIMO University, as well as an associate professor of MGIMO Diplomacy Department. He received his PhD in History from the Moscow State Institute of International Relations of the Ministry of Foreign Affairs Russia (MGIMO University). He is Vice-Rector for Human Resources of the Moscow State Institute of International Relations. Morozov is the founder of the MA course “Network diplomacy” and BA courses “Negotiations and Consulting” and “Negotiations in the 21st century: Theory and Practice”. He is also a member of the Scientific Council of the Russian Academy of Sciences “History of the International Relations and Russian Foreign Policy” and expert at the Federal Agency for Scientific Organizations (FASO Russia). Morozov is the author of various publications in Russian and foreign scientific journals on international relations, Middle East and Israeli politics.
is Professor of History. He is the leading researcher at the Diplomatic Academy of the Ministry of Foreign Affairs of the Russian Federation, a senior researcher at the Saint Petersburg State University, and the Director of the International Centre for Social and Political Studies and Consulting (ICSPSC). He is the author and editor of 33 books and more than 150 articles published in Russian, English, Italian, French, Serbian, Bulgarian, Romanian and Spanish. Pashentsev has participated in more than 100 international conferences and seminars for the last 15 years in Russia, China, Venezuela, the UK, Czech Republic, Slovenia, Italy, Spain, Portugal, Turkey, Sweden, Finland, Belgium, Estonia, Serbia, Romania, Germany, Austria, Bulgaria and so on. He is a member of the Advisory Board of Comunicar (Spain) and on the Editorial Board of the Journal of Political Marketing (United States of America).
is the Head of Sector of International Organizations and Global Political Regulation at Primakov National Research Institute of World Economy and International Relations (IMEMO), Russian Academy of Sciences. She also works as a professor for the Faculty of World Politics at Lomonosov Moscow State University and before that as an associate professor of the Faculty of International Relations in MGIMO University. Prokhorenko has published extensively on different aspects of international relations theory, European integration, politics of Spain, territorial identity and politics in Europe.
is the head of the “International Cooperation” Department, The Russian Presidential Academy of National Economy and Public Administration (RANEPA), member of Rossotrudnichestvo’s Federal Agency Scientific Council. He writes widely on issues of humanitarian cooperation, development diplomacy, soft power, political Islam and Caucasus region.
an associate professor, is a researcher at the Institute for Russian and Eurasian Studies (IRES) at Uppsala University and a lecturer in the Department of Communication Sciences at Turiba University in Riga, Latvia. He is in the Senior Editorial Board of the Journal for Political Marketing . His research interests include changing political dynamics and relationships, mass media, public diplomacy, political marketing, crisis management communications, media and armed conflict, and communicational aspects of the Russian Orthodox Church. He also researches the relationships and connections between information, politics and armed conflict more broadly, such as the GWOT and Arab Spring.
is the Head of International Business and Marketing, RSTradehouse LLC, and a PhD student (Economic Policy and Public Private Partnership) at MGIMO University. He was born in Moscow, Russia, in 1992. He graduated from the MGIMO University with honors (bachelor in International Economic Relations, master’s program in International Business, Public Private Partnership) He has worked at the Ministry of External Affairs, National PPP Centre. He is the author of seven publications and an expert of the Russian-Singapore Business Council. Area of his expertise is in PPP projects, doing business with the South and Southeast Asia.
is an associate professor in the Department of World Politics, School of International Relations, Saint Petersburg State University. Stetsko graduated from Saint Petersburg State University, Department of Philosophy in 1990. She holds a PhD in Philosophy (1996, Saint Petersburg State University, the Russian Federation). In 2001, she studied at Central European University (CEU), the course of Economic Policy of the Developing European Markets. In 2002, she studied at Summer Ecological Programme, Umeå University (Sweden). In 2004–2005, she taught a course on International Non-governmental Organizations at MGIMO as an invited lecturer. Her scientific interests are related to the development of civil society and international organizations (including non-governmental organizations). Also the sphere of her interests is the problems of integration in Europe and the post-Soviet space (EU and EEA), political elites and leaders; international cooperation in the field of environmental protection and development; and international cooperation in the Arctic region.
is a professor of Saint Petersburg State University and a visiting professor of the Research Center for Economies and Politics of Transitional Countries, Liaoning University. He received his PhD in History from the Saint Petersburg State University and a Doctoral Degree in Economics from the Saint Petersburg State University of Economics. Tkachenko was appointed as a professor in the Department of European Studies in 1994. In 2002–2007 Tkachenko was a Vice-Rector of Saint Petersburg State University for School of International Relations. Tkachenko is the founder and the Director of the MA Programme “Diplomacy of Russian Federation and Foreign States” and the President of the International Studies Association’s section “Post-Communist Systems in International Relations”. Tkachenko published extensively and edited these books: La Russia , I BRICS e l’Ordine Internationale (in Italian); Monitoring of Development of Democracy (in Russian); The Russian Challenge to the European Security Environment ; and Institute of Presidential Power (in Russian). He is also a regular participant on TV and radio programs and has appeared on RBC TV, Fifth Channel and TV Saint Petersburg, among others.
is the Head of Department of American Studies, Saint Petersburg State University. She writes widely on issues of public diplomacy, cultural imperialism and propaganda. Her works include Failure of American and Soviet Cultural Imperialism in German Universities, 1945–1990 and Politicization of Public Diplomacy: United States, Germany, France, Iran, China and Russia and other papers on Cultural Cold War and recent development of public diplomacy.
is an expert of The Gorchakov Public Diplomacy Foundation and is a member of the Scientific Council of Rossotrudnichestvo Federal Agency. She graduated from the School of International Business, Omsk State University, and holds an MA and a PhD from MGIMO University (thesis—“Humanitarian cooperation of the CIS states”, 2014). She is the co-author of the books Modern International Relations , 2017, Russian Diplomatic Academy, and Public Diplomacy of Russia and Foreign Countries , MGIMO University, 2018. Her research interests are public diplomacy, humanitarian politics and cooperation, nation branding, track II diplomacy, and US politics in Central Asia.