INTRODUCTION: Welcome to the world of SEO
1. What is an algorithm and what do I do with it?
2. What They Really Meant: Search Intent
3. Siri, Find My Phone: Optimize for Voice Search
4. Who’s Zooming Who: User Experience (UX)
5. Need for Speed: Page Speedbumps
6. You’re the Boss: Expertise, Authority, Trustworthiness
7. And Goshdarnit, People Like Me: Backlinks
8. Google My Everything: Tools, Tips, Tactics
9. Killer Content: Writing for the Web
10. Security Patrol: What You Need to Know
Knowledge Panels & Featured Snippets