Index

Page numbers refer to the print edition.

ABC. See Kentucky Alcoholic Beverage Control Board

ABV. See proof

Adams, Samuel Hopkins, 97–98

additives: dangerous, 4, 14, 91; harmless coloring/flavoring/blending materials (HCFBM), 144; prohibited in bourbon, 13, 14, 16, 90, 91, 144; rectified whiskey, 4, 14, 90, 91, 101, 103, 105

Adkins, Dusty, 122

advertising. See marketing

age statements, 12–13, 144–46

aging bourbon, 12–13

Alcohol Administration Act, 142

Alcohol and Tobacco Tax and Trade Bureau (TTB), 13–14, 16, 78–79, 142–43, 146–47

alcohol by volume. See proof

American Medicinal Spirits Company (AMS), 3, 54, 70, 111

America’s Native Spirit, 20–21, 40

Ancient Age Distillery, 6, 10. See also Buffalo Trace Distillery

A. Ph. Stitzel Distillery, 111

The Art of Blending and Compounding Liquors and Wines, 4

Baker, R. A., 63

BAM. See Beverage Alcohol Manual

barrelhead branding, 23, 26, 27, 28, 73, 136

barrels. See containers

Barton Distillery: Brown-Forman litigation, 75–76, 139–42; puffery, 76; tasting notes, 1792 Small Batch bourbon, 77; unclean hands, 81

Baskett, J. S., 29–31

Beam, Jacob, 59

Beam, Joseph L., 59

Beam, Paul, 59, 69

Beam, Steve, 59, 69

Beam Suntory, 10, 19, 47, 54, 58, 63, 73, 77

Bernheim Distilling Co., 130

Beverage Alcohol Manual (BAM), 142–46

Blanton Distilling Co., 133

blended whiskey. See rectified whiskey

blenders. See rectifiers

bonding period, 93–94

Bottled-in-Bond: Act of 1897, 4, 91–94; additives prohibited, 13, 14, 16, 90, 91, 144; advocacy by Col. E. H. Taylor Jr., 91, 99; brand examples, 31, 67, 92; brand revival, 6; bonding periods, 93–94; consumer protection, 4, 85, 90–94; definition, 91–92; labeling regulations, 147; purity guaranteed, 94; Reagan-era deregulation, 92

bourbon: additives prohibited, 13, 14, 16, 90, 91, 144; age statements, 12–13, 144–46; barrel aging of, 9, 12, 13; bottled in bond, 91–94; charring of barrels, 9, 11, 12, 145, 154n10; craft, 9; defined, 9–15; distinctive U.S. product resolution (1964), 2, 20–21, 40; finishing, 19; foreign ownership, 10; as geographically protected term, 10, 154n5; grains, 9, 11, 12, 85, 133; historically from Kentucky, 10–11, 154n8; Kentucky in name, 16; labeling restrictions, 13, 14, 78–79, 105–6, 135–48; mash bill, 9, 11, 133, 154n10; Prohibition and, 107–22; proof ranges, 9, 10, 17, 91–92; Pure Food and Drug Act and, 14, 15, 47, 48, 97, 98, 99, 103, 105, 126; recipe for rectified, 4; rye as flavor grain, 11, 154n8, 154n10; selling, by consumers, 116–21; single barrel, 18, 19; small batch, 18; sourcing, 128–34; standards of identity, 9, 10; straight, 12–15, 16, 94, 101; Taft Decision, 14–15, 105–6, 126; wheat as flavor grain, 11

brand name, 23–24, 73; Beam, 59; Churchill Downs versus Churchill Downs Distillery, 73–74; Dant versus Dant, 68–69; Hermitage versus Golden Heritage, 80, 81; Honeymoon versus Honeycomb, 71, 72, 73; Ky. Criterion versus Ky. Credential, 71, 72, 73; Old Crow versus Celebrated Old Crow, 43–51; Old Pepper versus Old Oscar Pepper, 25–28; Old Taylor versus Fine Old Kentucky Taylor, 99–105; Old Taylor versus K. Taylor, 65–66; Taylor versus Stagg, 31–36; T. W. Samuels versus Old Samuels, 66–68; Waterfill & Frazier versus Waterfill & Frazier, 59–63

Brown-Forman: Barton litigation, 75–76, 139–42; bourbon revival, role in, 6; Ezra Brooks litigation, 136–39; Pepper, Crow, and Labrot, connection to, 6, 24–25; tasting notes, Old Forester bourbon, 82; tasting notes, Woodford Reserve bourbon, 140, 142; Woodford Reserve, purchase of, 6

Brunswig Drug Co., 111

Buffalo Trace Distillery, 6, 10, 28, 30, 133; tasting notes, E. H. Taylor Small Batch Bottled in Bond bourbon 31; tasting notes, Pappy Van Winkle bourbon, 117; tasting notes, Stagg Jr. bourbon, 34

Bulleit Frontier Whiskey bourbon, tasting notes, 124

Bulleit Distillery, 10, 123

Cain Spring Whiskey, 99

Capone, Al, 107, 166n1

Carlisle, John G., 91

Carlisle Distillery, 32–33

cask. See containers

Castle & Key, 31

celebrity endorsement, 5

Certificate of Label Approval (COLA), 143

Chadders Restaurant, 138

charring of barrels, 9, 11, 12, 145, 154n10

Churchill Downs, 59, 73–74

Churchill Downs Distilling Company, 73–74

COLA. See Certificate of Label Approval

Collier’s Weekly, 97–98

Commonwealth Distillery, 86

confusion: actual confusion, or not, 51–52, 69–73; intentional deceit, 49, 80–81; surnames, 59–69

consumer protection, 4, 85–106; Bottled-in-Bond Act, 91–94; Pure Food and Drug Act, 14, 15, 47, 48, 97, 98, 99, 103, 105, 126; Taft Decision, 14–15, 105–6, 126

containers: charred new oak required, 9, 12, 145, 154n10; finishing, 19; length of time required, 12, 145. See also aging bourbon

corn: benefits for slop, 85; primary grain for bourbon, 9, 11, 154n8, 154n10

counterfeit whiskey, 118–19, 122

Country Distillers Products, Inc., 66–68

craft, 15, 19

Craig, Rev. Elijah, 82

Crow, Dr. James, 6, 24–27, 39, 43–44, 46, 53

Crown Royal Bourbon Mash Blended Canadian Whisky, 16

Curtsinger, Gilbert “Toby,” 122

Dant, George Washington, 68

Dant, John P., Sr., 68

Dant, Joseph, 68

Dant, Joseph Washington, 68

Dant Distillery Co. Inc., 68

Dehrer, Tony, 114

Denhardt, Henry H., 109

Diageo, 10, 123, 124; red wax litigation, 36–41

Distilled Spirits Council (DISCUS), 19, 54, 57–58

distilleries: foreign ownership of, 10; industrial alcohol production during World War II, 67, 110, 113–14; medicinal licenses during Prohibition, 111. See also specific distilleries

distinctive U.S. product resolution (1964), 2, 20–21, 40

Dowling, John, 60–63

dry counties, 108–10

Duffy, Walter P., 94–99; purchase of O.F.C., 97, 157n75

Duffy’s Malt Whiskey: exposé of, in Collier’s Weekly, 97–98; false advertising, 94, 95–96; false medicinal claims, 94, 95; false testimonials, 95, 96, 97, 98; fraud, 97; libel litigation, 95, 96; non-medicinal, court ruling, 97; as prompt for Pure Food and Drug Act, 97–98, 99

Duke Spirits, 139

E. H. Taylor, Jr. & Sons, 32, 64–65, 103

E. H. Taylor Jr. Co., 32, 34

E. H. Taylor Small Batch Bottled in Bond bourbon, tasting notes, 31

East End Distillery, 72

Edgewood Whiskey, 124–25

Eighteenth Amendment, 54, 110, 111. See also Prohibition

Elijah Craig Small Batch bourbon, 6, 17, 18, 145; tasting notes, 17

Emergency Price Control Act of 1942, 114

Eminence Distilling Company, 86

environmental concerns, 85–86

evaporation, 18, 71

exaggeration. See puffery

Ezra Brooks bourbon, 137–39

Ezra Brooks Distilling Company, 137

false advertising, 94–96

false labeling, 6, 14, 135–47

Federal Alcohol Administration Act (FAAA), 78, 142

Fine Old Kentucky Taylor, 99–105

finishing, 19

Fitzgerald, John E., 43

Food and Fuel Control (Lever) Act of 1917, 110

food labels, 95

Four Roses bourbon, tasting notes, 18

Four Roses Distillery, 10, 12, 17, 19, 123, 131

Foust Distilling Co., 131

Frankfort Distillery, 63–64, 111

Franklin County Distilling Company, 65

fraud: “The Great American Fraud,” Collier’s Weekly, 97–98; James E. Pepper, 126–28; Kraus v. Pebbles litigation, 126–28; Old Crow, as example, 158n2; secret sourcing, 125–26; Walter P. Duffy, 94–99

Frazier, Grant G., 60–63

Frazier, R. H., 60

Frentz, B. J., 73–74

Gaines, Berry, & Co. See W. A. Gaines & Co.

Glenmore Distillery, 111

Glenn’s Creek, 24, 44–46, 49, 51, 58

Golden Heritage, 80–82, 142

Gould, Robert, 129–31

government regulation: age statements, 12–13, 144–46; aging, 12–13; additives prohibited, 13, 14, 16, 90, 91, 144; bottled in bond, 91–94; corn, required percentage of, 9, 11, 154n8, 154n10; charred new oak container, 9, 12, 145, 154n10; labeling restrictions, 13, 14, 78–79, 105–6, 135–48; Prohibition, 107–22; proof ranges, 9, 10, 17, 91–92; standards of identity, 9, 10; straight bourbon, 12–15, 16, 94, 101; wartime prohibition, 67, 110, 113–14, 130. See also specific laws

grains, 9, 11, 12, 85, 133

handmade, 20, 76–79. See also puffery

Harper-Reynolds Liquor Co., 136

HCFBM. See additives

Heaven Hill Distilleries, 6, 10, 144–45; tasting notes, Elijah Craig Small Batch bourbon, 17; tasting notes, Heaven Hill Select Stock bourbon, 20; tasting notes, Henry McKenna Single Barrel Bottled in Bond 10-Year bourbon, 92

Heaven Hill Select Stock bourbon, tasting notes, 20

Hellman. See I. & L. Hellman Company

Henry McKenna Single Barrel Bottled in Bond 10-Year bourbon, tasting notes, 92

H. E. Pogue Distillery. See Pogue Distillery

Herbst, Solomon C., 43

Hermitage, 80–81

Hermitage Distillery, 44

Hiram Walker & Sons, 131

Hoffman Distilling Company, 137

Honeycomb, 72–73

Honeymoon, 72

Hope Distillery, 3–4

I. & L. Hellman Company, 48–54

imitation whiskey. See rectified whiskey

In-N-Out Burger, 138

Jack Daniel’s Tennessee Whiskey, 137–39

James E. Pepper Distillery, 14–15, 25, 126–28

J. & J. M. Saffell Distillery, 88

J. B. Wathen & Bros. Company, 70–72

J. B. Wathen & Brother Distillery, 3, 70

Jim Beam, 54–58; tasting notes, Old Crow bourbon, 47; tasting notes, Old Grand-Dad Bottled in Bond bourbon, 67

J. M. Waterfill & Co. Distillers, 60

John P. Dant Distillery, 68–69

Johnson, Van, 46

Jose Curevo Reserva de La Familia, 37–40

Jos. R. Peebles’ Sons Company, 126–28

J. S. Taylor Distillery, 32, 157n56

judges, biased, 107, 108–9

J. W. Dant Distillery. See Dant Distillery Co. Inc.

Kentucky: bourbon historically from, 10–11, 154n8; conditions favorable to bourbon production, 2, 3; migration of distillers to, 2, 3; use in name of bourbon, 16; vintage spirits law, 118, 122, 168n52

Kentucky Alcoholic Beverage Control Board (ABC), 114

Kentucky Bourbon Distillers, Ltd. See Willett Distillery

Kentucky Distilleries & Warehouse Co. See Kentucky Whiskey Trust

Kentucky Peerless Distilling Company, 86

Kentucky Whiskey Trust, 70–73, 88–90, 129, 136; compared to the Distillers’ and Cattle Feeders’ Trust, 162n71

Kirin Company, Ltd., 10

Krauss, Otto, 126–28

Kraver, Henry, 86

K. Taylor Distilling Co., 65–66

Ky. Credential, 72–73

Ky. Criterion, 71

labeling restrictions. See truth in labeling

Labrot & Graham, 6, 24–27, 126, 141–42

Lanham Act, 139

Lever Act. See Food and Fuel Control (Lever) Act of 1917

Limestone Branch Distillery, 59, 69

Liquor Outlet, 114–16

Listerine, 98

local option, 107–10, 114

Luxco, Inc., 10, 69, 123; tasting notes, Yellowstone bourbon, 69. See also Limestone Branch Distillery

Lux Row Distillery, 123–24

Maker’s Mark Distillery: Country Distillers litigation, 66–68; handmade litigation, 20, 76–79; origins, 66–67; red wax litigation, 6, 36–41; tasting notes, 41, 42

The Manufacture of Liquors, Wines & Cordials without the Aid of Distillation, 4

marketing, 16–17, 19, 20; BAM, 143–46; brand name origin, 23, 24, 73; celebrity endorsement, 5; DISCUS, 19, 54, 57–58; Ezra Brooks, 137–39; “Give ’em the Bird,” 54–58; imitation, 136–39; Jack Daniel’s, 137–39; James Pepper, 26–27; Maker’s Mark, 40, 158n93; Old Crow, 54–58; puffery, 75–83; vulgarity prohibited, 57–58; Wild Turkey, 54–58

Master Softee, 138

Maxwell’s Pic-Pac, 114–16

Meadowlawn Distillery, 68

medicinal claims, 94–97, 147

medicinal licensing, 5, 111

medicinal use, 111–12

Mellwood Distillery, 135–36

merchant bottler. See sourced whiskey

MGP Ingredients, Inc., 132–33

Mill Wood Distilling Co., 136

Millwood, 135–36

Mister Softee, 138

Mitchell, W. F., 25, 27, 43, 46

Morris, Chris, 140

Moseley, Victor, 72

Nation, Carrie, 107, 166n1

National Distillers Products Corporation, 66

Nelson Distilling Co., 88

Newcomb-Buchanan Co., 29–31

Nike, 52

Noah’s Mill Distilling Company, 134

Noe, Fred, 59

non-distiller producer. See sourced whiskey

O.F.C., 28–36; brand, 32, 35–36; distillery, 28–29; purchase by Duffy, 97, 157n75; purchase by Stagg, 31–32; purchase by Taylor, 28; Taylor v. Stagg litigation, 33–36

Office of Price Administration (OPA), 114, 130

old, as a description, 146

Old Charter Distillery, 99, 102

Old Crow bourbon: as example of fraud, 158n2; fame, 5, 43, 44–46; tasting notes, 47

Old Crow Distillery: brand-name litigation, 43–54; “Give ’em the Bird” litigation, 54–58; Glenn’s Creek, 44–46; injury litigation, 87; at J. S. Taylor Distillery, 157n56; Life advertisement, 45; at Old Oscar Pepper Distillery, 24–25; origins, 24–25, 27, 43–44; Prohibition, survival because of, 54; tasting notes, Old Crow bourbon, 47

Old Fashioned Copper Distillery. See O.F.C.

Old Fire Copper Distillery. See O.F.C.

Old Forester bourbon, 6, 140; tasting notes, 82

Old Grand-Dad Bottled in Bond bourbon, tasting notes, 67

Old Grand-Dad Distillery: brand ownership, 63–64, 66, 73; tasting notes, Old Grand-Dad bourbon, 67

Old Jay, 48

Old Jordan, 66–67

Old Oscar Pepper Distillery, 24–28, 43–46, 51, 126

Old Pepper, 126–28

Old Pogue Distillery. See Pogue Distillery

Old Pogue Master’s Select bourbon, tasting notes, 89

Old Rip Van Winkle Distillery, 133

Old Samuels Distillery, Inc., 67

Old Taylor bourbon: K. Taylor litigation, 64–66; Marion Taylor litigation, 99–105; origins, 32–33, 64–65; Stagg litigation, 33–36

Old Taylor Distillery: Castle & Key, 31; fame, 32–33, 64–65; Glenn’s Creek, 44–46; J. S. Taylor Distillery, previously, 32, 157n56

olive oil, 132

OPA. See Office of Price Administration

Papa John’s Int’l, Inc., 83

Pappygate, 122

Pappy Van Winkle bourbon: counterfeit whiskey, 118–19, 122; secondary market sales, 116–22; tasting notes, 117; theft, 122

Paul Jones Company, 111

Paxton Bros. Co., 124–26

Peacock Distillery, 86

Pennsylvania Whiskey Distributing Co., 130

Pepper, Elijah, 24

Pepper, James E., 14–15, 25–28, 126–28, 142

Pepper, Oscar, 6, 24–27, 44, 46

Pizza Hut, Inc., 83

Pogue Distillery, 87–88, 124–26; tasting notes, Old Pogue Master’s Select bourbon, 89

Prohibition, 107–22; as a cause of crime, 114–15; continuing impact, 107, 113–16; destruction of farmer-distiller operations, 5; failures of, 114–15; judicial bias, 107, 108–9; medicinal exception, 111; precursors, 107–10; repeal of, 113–22; saving Old Crow, 54; search and seizure, 112–13; Volstead Act, 54, 111, 112; wartime prohibition, 67, 110, 113–14, 130

proof: barrel proof, 17; barrel strength, 17; for bottled in bond, 91–92; cask strength, 17; ranges for bourbon 9, 10

property rights, 86

puffery, 75–83; defined, 75; Brown-Forman v. Barton litigation, 75–76; handmade, 76–79; Hermitage litigation, 79–81; legendary, 76; non-bourbon examples, 83; old, 146

Pure Food and Drug Act, 98–99; continuing influence, 98; disputes between rectifiers and straight bourbon producers, 14; E. H. Taylor v. Marion Taylor litigation, 99–105; false labeling litigation, 14; “The Great American Fraud,” influence of, 97, 98; Old Crow litigation, influence of, 47, 48; purity claims, 14; rectifiers, continuing challenges by, 49; Taft Decision, clarification by, 14, 15, 105–6, 126

Pure Kentucky XO bourbon, 15, 16; tasting notes, 15

purity: bottled in bond, guarantee of, 92, 93, 94; defined, 16, 17; false claims of, by James E. Pepper, 128; false claims of, by Marion Taylor, 101, 103, 104; marketing, use in, 16, 17, 83; Pure Food and Drug Act, clarification by, 14; rectifiers, claims of, 14, 48; regulation on use of word, 147

Rare Breed bourbon, tasting notes, 55

Raven Valley, 48

rebellion against taxation, 2, 153n2

rectified whiskey: additives, 4, 14, 90, 91, 101, 103, 105; consumer preference, 94, 101; labeled as imitation, 103; laboratory analysis, 99–100; recipe, 4; Taft Decision, 14–15, 105–6, 126

rectifiers, 48–49, 90–91, 101, 103; claims of purity, 14, 16, 48, 91; litigation against, 48–54, 99–105, 135–36; opposition to, 4–5, 14–15; Taft Decision, 14–15, 105–6, 126

red wax. See Maker’s Mark Distillery, litigation

Remus, George, 107, 166n1

repeal: effects of, 113–22, 128; eighty-five-day delay in Washington DC, 167n34; rush to reopen, after, 5, 63, 65; Twenty-First Amendment, 113, 115

R. E. Wathen & Co., 71–73

Ridgewood Reserve, 75–77

Ripy, Thomas, 129–30

Ripy Brothers, 129–30

Rock Spring Distilling Company, 52–54

Rowan’s Creek Distillery, 134

Russell, Eddie, 129

Russell, Jimmy, 129

Russell’s Reserve Single Barrel bourbon, tasting notes, 129

rye: “high-rye,” brand examples, 12, 18, 66, 124; “high-rye,” comparison, 11, 12; as secondary grain, 11–12, 154n8, 154n10

sacramental use, 111–12

sales restrictions: drummers, 73; grocer sales, 114–16; licensure to sell, 115–16, 118–21; pre-Prohibition, 114–15; selling, by consumers, 116–21; selling, in dry counties, 109–10

Samuels, Bill, Jr., 36, 37, 158n93

Samuels, Taylor William (“Bill Sr.”), 36, 67–68, 158n93

Samuels, Taylor William (“T. W.”), 66, 67

Sazerac, Inc., 10, 12, 145

Schenley Distillers, Inc., 68–69, 111, 129–30

search and seizure, 112–13

secondary market, 116–22. See also sales restrictions

selling bourbon. See sales restrictions

1792 Small Batch bourbon, 75, 77

Sherwood Distilling Co., 131

Silverman, Frank, 137–39

single barrel, 18, 19; brand examples, 6, 18, 92, 119, 129

Skechers, 98

slop, 85–86; litigation, 86, 88

small batch, 17, 18, 19, 133; brand examples, 6, 16, 17, 31, 77

Smith, Kevin, 37

sourced whiskey, 123–34, 139; brand examples, 15, 69, 71, 89, 119, 124, 132, 133, 137; as fraudulent, 124–28; Gould, 130–31; MGP, 132–33; Pepper, 126–28; Pogue, 124–26; World War II, impact of, 129–30

sour mash process, 26, 39, 43, 76, 81, 136

Stagg, George T.: O.F.C. purchase, 31–32; O.F.C. trademark, 32, 35–36; Old Oscar Pepper Distillery purchase, 25; Taylor, in business with, 31–32; Taylor litigation, 33–36

Stagg Jr. bourbon, tasting notes, 34

Stitzel-Weller Distillery, 10, 123

straight bourbon, 12–15, 16, 105–6, 126; litigation against rectifiers, 48–54, 99–105, 135–36

surname: Beam, 59; Dant versus Dant, 68–69; Old Pepper versus Old Oscar Pepper, 25–28; Old Taylor versus Fine Old Kentucky Taylor, 99–105; Old Taylor versus K. Taylor, 65–66; Taylor versus Stagg, 31–36; T. W. Samuels versus Old Samuels, 66–68; Waterfill & Frazier versus Waterfill & Frazier, 59–63

Swearigen, George W., 135–36

Taft, William Howard: as president, 14, 15, 105–6; as Sixth Circuit judge, 14, 15, 126–28; as U.S. Supreme Court chief justice, 14

Taft Decision, 14–15, 105–6, 126, 144; Kraus v. Peebles litigation, influence of, 14, 15, 128

Takara Shuzo, 10

tasting notes: Bulleit Frontier Whiskey, 124; E. H. Taylor Small Batch Bottled in Bond, 31; Elijah Crag Small Batch, 17; Four Roses Single Barrel, 18; Heaven Hill Select Stock, 20; Henry McKenna Single Barrel Bottled in Bond 10-Year, 92; Maker’s Mark, 41; Maker’s Mark 46, 42; Old Crow, 47; Old Forester, 82; Old Grand-Dad Bottled in Bond, 67; Old Pogue Master’s Select, 89; Pappy Van Winkle, 117; Pure Kentucky XO, 15; Rare Breed, 55; Russell’s Reserve Single Barrel, 129; 1792 Small Batch, 77; Stagg Jr., 34; Wathen’s, 71; Willett Family Estate, 119; Woodford Reserve Distiller’s Select, 140; Woodford Reserve Double Oaked, 142; Yellowstone 2015 Limited Edition, 69

taxation of bourbon, 2, 93, 94, 153n2

Taylor, Col. Edmund Haynes, Jr.: arrest warrant, 30; Baskett litigation, 29–31; Bottled-in-Bond Act, 90–94; financial problems, 4, 29–31; Glenn’s Creek, 44–46; Marion Taylor litigation, 99–105; O.F.C. 28–36; Old Oscar Pepper Distillery purchase, 25; Old Taylor brand origin, 32–33, 64–65; Old Taylor Distillery, founding, 32–33, 157n56; Pepper, role with, 25; rectifiers, litigation against, 4, 14, 15, 99–105; script signature, 28–29, 32–36; Stagg, in business with, 31–32; Stagg, litigation against, 33–36; W. A. Gaines, role with, 44

Taylor, J. Swigert, 32, 64–66

Taylor, Kenner, 32, 64–66

Taylor, Marion, 99–105

Taylor-Made Whiskies, 66

temperance: judicial bias, 107, 108–9; movement, 107, 115

Templeton Rye Spirits LLC, 133, 144

three-tier system for regulation of distribution channels, 113

trade dress, 36–41, 136–39

trademark: extension by bourbon, 27, 28, 69, 72, 73, 74; geographic or fair use, precursor to, 27–28; limitations by bourbon, 32, 35–36, 48; surname litigation, 6, 59, 60, 61, 63, 68, 69, 72. See also Lanham Act

trade name, case study, 43–58; deception, 80–81; expansion, 59–74

trading whiskey, 119

truth in labeling, 135–48; age statements, 12–13, 144–46; assumed names, 139; BAM, 142–47; Bottled in Bond, 91–93, 147; Brown-Forman v. Barton litigation, 139–42; disclaimers, 66, 67; Duffy’s Malt Whiskey, 94–99; Ezra Brooks litigation, 136–39; Hermitage litigation, 142; impact on food labels, 95; Kraus v. Peebles litigation, 126–28; Marion Taylor litigation, 99–105; Mellwood litigation, 135–36; misleading prohibited, 146–47; Pepper v. Labrot & Graham litigation, 27–28; Pure Food and Drug Act litigation, 14; regulation, 142–47; source, 124–25; Taft Decision, 14, 15, 105–6; Taylor v. Stagg litigation, 33–36

TTB. See Alcohol and Tobacco Tax and Trade Bureau

Turner-Looker Co., 80–82

Twenty-First Amendment, 113, 115. See also repeal

T. W. Samuels Distillery, 66–68

unclean hands, 81–82, 128, 142

Under Armour, 52

United Distillers of America, Inc., 68, 131

unsafe working conditions, 86–89

Very Old Barton, 145

Victoria’s Secret, 72

Victor’s Secret, 72

vintage spirits, 118, 122, 168n52

Volstead Act, 54, 111, 112

W. A. Gaines & Co., 25, 27, 44–54, 79–82

Walsh Distillery, 86

war effort, 67, 113–14

War Production Board, 113–14, 130

War-Time Prohibition Act, 110

Waterfill, James M., 60–63

Waterfill, William J., 60–63

Waterfill & Frazier, 59–63

water pollution, 86

Wathen, Arthur, 112–13

Wathen, Henry Hudson, 70

Wathen, John A., 70

Wathen, John Bernard (“J. B.”), 70, 71

Wathen, Martin Anthanasius (“Nace”), 70

Wathen, Richard Bernard, 70

Wathen, Richard Eugene, 70

Wathen, Richard Nicholas (“Nick”), 70, 108–9

Wathen, William A., 70

Wathen family: family legacy, 3, 70; judicial bias against, 107, 108–9; Kentucky Whiskey Trust, competition with, 71, 72, 73; Kentucky Whiskey Trust, sale to, 70, 71; local option opposition, 107, 108; search and seizure, 112–13; tasting notes, Wathen’s bourbon, 71; trademark litigation, 71–73

Wathen’s bourbon, tasting notes, 71

West End Distillery, 72

wheat: brand examples, 20, 41, 69, 117, 119, 133; as secondary grain, 11

whiskey: defined, 9, 14–15, 103–5, 126; distinguished from bourbon, 15–16; versus whisky, 9, 153n1

whiskey flippers. See secondary market

whiskey tax, 2, 153n2

Whiskey Trust. See Kentucky Whiskey Trust

Wild Turkey: “Give ’em the Bird” litigation, 54–58; Jimmy Russell, Master Distiller, 129; Ripy and Gould history, 129–30; tasting notes, Rare Breed bourbon, 55; tasting notes, Russell’s Reserve Single Barrel bourbon, 129

Willett Distillery, 119, 134

Willett Family Estate Single Barrel bourbon, tasting notes, 119

Willett Pot Still Reserve bourbon, 134

Wine and Spirit Bulletin, 63, 70, 125

W. L. Weller & Sons, 133

Woodford Reserve Distillery: Barton litigation, 75–76, 139–42; bourbon revival, role in, 6; Glenn’s Creek, 44–46; Pepper, Crow, and Labrot, connection to, 6, 24–25; source of bourbon, 139–42; tasting notes, Woodford Reserve Distiller’s Select bourbon, 140; tasting notes, Woodford Reserve Double Oaked bourbon, 142

working conditions. See unsafe working conditions

World War I, temperance-inspired restrictions, 110

World War II: restrictions and suspension of production, 67, 113–14, 130; shortages and sourcing, 128–31

Wright, John J., 99

Wright & Taylor, 99, 103–4

Yantis, S. S., 65

Yellowstone bourbon, tasting notes, 69