INDEX
NOTE: Page references in italics refer to figures.
A
Abrams, Creighton, Jr., 110
Abundance (Diamandis), 135
Accessibility, 243
ADD, as “Ferrari brain,” 44–46
After-sale relationship, 147–164
“camping out” in people’s minds for, 153–156
managing people’s feelings with, 147–151
relationships vs. transactions, 160–161
resist assumptions for, 161–164
showing reciprocity for, 156–159
understanding people for, 151–153, 159
Assessment, for setting goals, 15–16
Attraction and persuasion, 123–145. See also After-sale relationship
for marketing and sales, 126–127
resisting overselling, 142–143
scarcity mind-set as inner villain, 135–136
selling people what they want, 136–138
transparency and trust for, 132–134
understanding people and, 127–130, 134
Avatar, of heroic persona, 101–102
B
Battery chargers, battery drainers vs., 62–65
Be a Real Estate Millionaire (Graziosi), 161
Better Life Challenge (exercise), 212–214
Better Life Challenge, 212–214
Book Resources, 52
Cool About You exercise, 99–100
D.O.S. (Dangers, Opportunities, Strengths) Conversation exercise, 113–115
Get Amazing form, 46
Negative Story exercise, 73
Seven Levels Deep exercise, 22–33, 32, 226–227
30-day challenge, 64
Trigger Words cheat sheet, 60–61
U.A. (Unique Ability) Circle exercise, 115–118
BioTrust Nutrition, 197
Book Resources, 52. See also Thebetterlife.com
Bouncing back (from setbacks), 188
Buffett, Warren, 108
C
Better Life Challenge, 212–214
countering criticism and, 207–208
implementing success habits with, 201–202
practice and persistence, 208–212
realizing potential during, 206–207
Championship Mode mind-set, 174
Change
Charity, 194
Churchill, Winston, 176
Climbing, sliding vs. (Productivity Habit #1), 224–228
Confidence, four C’s of, 93–97. See also Inner hero
Conversation with God (exercise), 78–79
Cool About You (exercise), 99–100
Courage, 95
Courage Day (Better Life Challenge), 213
Creative time, daily need for, 182–183
Criticism, countering, 207–208
D
Daily thoughts, negative vs. positive, 40
Deadlines, 240
Deal making and prioritization (Productivity Habit #5), 244–248
DeJoria, John Paul, xi–xvi, 9, 150
Delegating, 197
“Depression era” beliefs, 74–75, 116–117
Diamandis, Peter, 135
Distractions, eliminating, 241–244
D.O.S. (Dangers, Opportunities, Strengths) Conversation (exercise), 113–115
E
E-mail, 243
Exercises
Better Life Challenge, 212–214
D.O.S. (Dangers, Opportunities, Strengths) Conversation, 113–115
Look Back from the Future, 17–20
Negative Story, 73
Seven Levels Deep, 22–33, 32, 226–227
30-day challenge, 64
U.A. (Unique Ability) Circle, 115–118
Expectations
for specific outcomes, 175–176, 211
External forces, as villain, 38–41, 55–58
F
Fear
resisting fear of failure, 176–177
Following up. See After-sale relationship
Framing. See Storytelling
Franklin, Benjamin, 14
G
Get Amazing (thebetterlife.com form), 46
assessing current situation for, 15–16
happiness vs., 169
importance of goal setting, 11–14
Look Back from the Future exercise, 17–20
setting one shining goal (See Prioritization)
Seven Levels Deep exercise for, 22–33, 32, 226–227
God, Conversation with (exercise), 78–79
“Good at” list, creating, 47–49
“Good enough,” striving for more than, 179
Graziosi, Dean. See also Thebetterlife.com
Be a Real Estate Millionaire, 161
biographical information, 26–27, 42, 80, 94–95
early businesses of, 116–117, 249–250
infomercials, 51–52, 139, 161–164, 221
Gretzky, Wayne, 177
H
Habits, making small shifts in, xix–xx.
See also Happiness; Productivity
Hallowell, Ned, 44
creating internal happiness, 165–167
defining what happiness looks and feels like to you (Happiness Habit #1), 168–169
focusing on positive outcome (Happiness Habit #4), 172–175
gratefulness for what’s in front of you (Happiness Habit #8), 178–179
identifying happy places, 189–190
letting go of grudges (Happiness Habit #7), 177–178
letting go of specific outcomes (Happiness Habit #5), 175–176
making the present your friend (Happiness Habit #2), 169–171
observing happy people, 189
overcoming fear of failing (Happiness Habit #6), 176–177
refusing to settle for “good enough” (Happiness Habit #9), 179
resisting overthinking (Happiness Habit #3), 171–172
Hero. See Inner hero
Hiring of services, prioritizing by, 116–118, 197
Holiday, Ryan, 247
I
“I don’t wants,” 12
Income, productivity vs., 2, 2–4, 3
Inner circle
influence of, 231
Inner hero, 85–106. See also Happiness
Cool About You exercise, 98–100
developing power phrase for, 103–106
four C’s of confidence for, 93–97
Two Pics blueprint for, 100–102
Inner villain, 35–65. See also Storytelling
“bad vs. good wolf” analogy, 36–37
choosing inner circle and, 62–65
external forces of, 38–41, 55–58
following conventional path as, 53–55
importance of word choice and, 58–62
Two Pics blueprint (thebetterlife.com), 100–102 (See also Inner hero)
working on strengths vs. weaknesses, 41–44
Inputs from outside world, 38–41, 55–58
Investing, in yourself, 186
“I,” overusing, 128
J
Jordan, Michael, 208
Journaling, for identifying negative beliefs, 75
K
L
Look Back from the Future exercise, 17–20
M
Magic List (exercise), 108–112
Manning, Peyton, 206
Marketing. See After-sale relationship; Attraction and persuasion
“Me,” overusing, 128
The Miracle Mindset (Virgin), 93
Money. See also Goals; Prioritization; Success hacks
attraction and persuasion as money compounder, 123–126
Magic List exercise for, 108–112
productivity vs. income, 2, 2–4, 3
Motivation
happiness and, 198
N
Narrative. See Storytelling
Navajo story, about “bad vs. good wolf,” 36–37
Negativity. See also Inner villain
friends as negative influences, 62–65, 231
Negative Story exercise, 73
Negotiation, 143. See also Attraction and persuasion
News stories, as villain, 48–51
Not-to-Do List. See also Prioritization
Better Life Challenge, 213
O
The Obstacle Is the Way (Holiday), 247
Optimism, 187–188. See also Happiness
Osteen, Joel, 161
Overselling, resisting, 142–143
P
Parasitic behavior, eliminating, 37–38
Passion, power of, 144–145, 198–199
Patrón, xvi
Peale, Norman Vincent, 251
Perfectionism, 238
Persuasion. See Attraction and persuasion
Phillips, Michelle, xvi
Positivity. See also Happiness; Inner hero
finding “positive point,” 16–17
focusing on a positive outcome, 172–175
friends as positive influences, 62–65
The Power of Now (Tolle), 81, 170–171
Practice/persistence, importance of, 208–212
Prioritization, 107–122. See also Success hacks
deal making and prioritization (Productivity Habit #5), 244–248
D.O.S. (Dangers, Opportunities, Strengths) Conversation exercise, 113–115
time and prioritization (Productivity Habit #3), 232–235 (See also Productivity)
U.A. (Unique Ability) Circle exercise, 115–118
Proactive planning, 234–235, 240–241
Problems, as good sign, 251–252
Problem solving, for others, 127–130
achievement of, 217
binary thinking for, 222–223, 226
climbing vs. sliding (Productivity Habit #1), 224–228
control (Productivity Habit #2), 228–232
deal making and prioritization (Productivity Habit #5), 244–248
prioritizing time for, 237–241
selfishness (Productivity Habit #4), 241–244
success tax (Productivity Habit #6), 249–252
time and prioritization (Productivity Habit #3), 232–235
R
Random Act of Kindness (Better Life Challenge), 213
Real estate, prioritizing tasks for, 238–239
Relationship building. See After-sale relationship
Return on investment perspective, 116
Rewards, for meeting goals, 118–119
Robbins, Tony, 25, 59–60, 77, 81, 103–104, 175, 211, 231
Rossi, Richard, 94
S
Sabotage, unintentional, 50
Sales. See After-sale relationship; Attraction and persuasion
Selfishness (Productivity Habit #4), 241–244
“Sell people what they want, and give them what they need,” 137. See also Attraction and persuasion
Setbacks, bouncing back from, 188
Seven Levels Deep (exercise)
for understanding motivation, 27–29
Shining goal. See Prioritization
Shortcomings, overcoming, 77–78
Social media, time spent on, 242–243
Spiritual connection, 180
Stephenson, Sean, 98
for attraction and persuasion, 138–142
comparing new to old stories, 79–80, 83–84
Conversation with God exercise, 78–79
overcoming shortcomings of, 77–78
saying story out loud (framing), 79–80
Strengths
working on strengths vs. weaknesses, 41–44
Subconscious, 56
bouncing back from setbacks, 188
charity, 194
gratitude for other jobs, 183
identifying happy places, 189–190
impact of, 181
investing in yourself, 186
making daily creative time, 182–183
observing happy people, 189
solutions vs. problems, 188
spoiling yourself randomly, 185–186
striving to do your best, 194–195
Success tax (Productivity Habit #6), 249–252
Sullivan, Dan, 18, 83–84, 95, 108, 113–115
T
30-day challenge (exercise), 64
Time magazine, cover stories of, 39
Tolle, Eckhart, 25, 81, 170–171
Totally Fulfilled (Graziosi), 42–44, 161
Transactions, relationships vs., 160–161
Trigger Words (exercise), 60–61
True You (Better Life Challenge), 213
Twitter, 176
Two Pics blueprint (exercise), 100–102
U
U.A. (Unique Ability) Circle exercise, 115–118
Understanding
for after-sale relationship, 151–153, 159
“camping out” for understanding others, 153–156
V
Villain within. See Inner villain
Vision, story alignment with, 67–68. See also Storytelling
W
Weaknesses, misconception about, 41–49
Wealth. See Money
Weldon, Joel, 61
Woods, Tiger, 206
Y
“Yes,” after. See After-sale relationship