Contents

Preface

Why Should You Care?

Part 1: How You Look

1: Consider First Impressions Like First Loves

2: Take Stage

3: Channel the Passion

4: Translate Your Body Language to Credibility

5: Don’t Disappear

Part 2: How You Talk

6: Be Professional, Not Professorial

7: Heed the Highlighter Principle

8: Say the Right Thing at the Right Time and Leave Unsaid the Wrong Thing at the Emotional Moment

9: Abandon Chicken Little, But Stop Sugarcoating

10: Move the Conversation Forward

Part 3: How You Think

11: Think Strategically

12: Cut Through the Clutter

13: Take a Point of View

14: Think Like Hollywood

15: Learn to Think on Your Feet Under Pressure

Part 4: How You Act

16: Engage Emotionally

17: Master Modesty and Mind Your Manners

18: Lighten Up Without Letting Down

19: Commit to What You Communicate

20: Show Up, Own Up, and Straighten It Up

A Final Note

The Personal Presence Self-Assessment

Notes

Bibliography

Index

About the Author