1 Storytelling in a Digital Era
From Visualization to Visual Data Storytelling: An Evolution
From Visual to Story: Bridging the Gap
2 The Power of Visual Data Stories
The Classic Visualization Example
Using Small Personal Data for Big Stories
3 Getting Started with Tableau
Connecting to Multiple Tables with Joins
Basic Data Prep with Data Interpreter
Navigating the Tableau Interface
Understanding Dimensions and Measures
4 Importance of Context in Storytelling
Exploratory versus Explanatory Analysis
Audience Analysis for Storytelling
Tableau How-To: Pie and Donut Charts
Tableau How-To: Packed Bubble Charts
Creating Geographic Hierarchies
6 Curating Visuals for Your Audience
Formatting Grid Lines, Zero Lines, and Drop Lines
Formatting, Shading, and Banding
7 Preparing Data for Storytelling
Basic Data Prep in Tableau: Data Interpreter
Cleaning Messy Survey Data in Excel
Step 2: Creating a Numeric Copy
Step 3: Creating the Meta Helper File
Pivoting Data from Wide to Tall
Reshaping Survey Data with Tableau 10
8 Storyboarding Frame by Frame
Understanding Stories in Tableau
Individual Visualizations (Sheets)
Visualizing Survey Demographics
Act One: Demographic Dashboard and Key Question
Act Two: Questioning Character Aggression
9 Advanced Storytelling Charts
Five Steps to Visual Data Storytelling
Step 1. Find Data That Supports Your Story
Step 2. Layer Information for Understanding
Step 4. Beware the False Reveal
The Important Role of Feedback
Teach Yourself: External Resources