CONTENTS

1. Cover
2. Title Page
3. Copyright
4. Contents
5. List of figures
6. List of tables
7. 01    It’s an Amazon world
   1. Notes
8. 02    Why Amazon is not your average retailer: introduction to retail strategy
   1. Losing money to make money
   2. Amazon’s core principles
   3. Uneven playing field: tax
   4. Three pillars: Marketplace, Prime, AWS
   5. Tech company first, retailer second
   6. Notes
9. 03    The Prime ecosystem: redefining loyalty for today’s modern shopper
   1. Shipping, shopping, streaming and more
   2. But is Prime actually a loyalty programme?
   3. What does Amazon get out of Prime?
   4. Going global
   5. But can Prime work in a physical setting?
   6. Prime 2.0
   7. Notes
10. 04    Retail apocalypse: reality or myth?
    1. The on-my-terms shopper is born
    2. Amazon Effect: killing the category killer
    3. Overspaced, with questionable relevance
    4. Millennials, minimalism and mindful spending
    5. Notes
11. 05    End of pure-play e-commerce: Amazon’s transition to bricks and mortar retailing
    1. Next-generation retail: the quest for omnichannel
    2. Key drivers of convergence of physical and digital retail
    3. Clicks chasing bricks – the end of online shopping
    4. Amazon makes it move
    5. Notes
12. 06    Amazon’s grocery ambitions: create a platform to sell you everything else
    1. US online grocery 2.0?
    2. Food: the final frontier and importance of frequency
    3. Amazon’s food fight: life before Whole Foods Market
    4. Notes
13. 07    Whole Foods Market: a brave new era
    1. Applying its thirst for invention to the supermarket sector
    2. Why Whole Foods Market?
    3. The wake-up call
    4. Goodbye Whole Foods, Hello Prime Fresh?
    5. Notes
14. 08    A private label juggernaut: here comes the squeeze
    1. The post-great recession mindset
    2. Amazon’s private label ambitions
    3. Notes
15. 09    Technology and frictionless retail
    1. Customer obsession
    2. One click to no click
    3. Notes
16. 10    AI and voice: the new retail frontier
    1. The value of recommendation
    2. Supply chain complexity
    3. The untapped potential of voice
    4. Notes
17. 11    Store of the future: how digital automation will enrich the customer experience
    1. Research online, buy offline
    2. Location as a proxy for relevance
    3. The store as a showroom
    4. The digital customer experience
    5. Notes
18. 12    Store of the future: shifting from transactional to experiential
    1. From shop to lifestyle centre: ensuring brand values align
    2. A place to eat
    3. A place to work
    4. A place to play
    5. A place to discover, a place to learn
    6. A place to borrow
    7. In summary
    8. Notes
19. 13    Retail fulfilment: winning the customer over the final mile
    1. The promise to deliver
    2. Developing the last mile
    3. Building out the last mile
    4. Notes
20. 14    The last-mile infrastructure
    1. Last-mile labour
    2. Growing IT infrastructure
    3. Real estate demand
    4. Amazon as a carrier
    5. Fulfilment by Amazon
    6. Race for the last mile
    7. Remote innovation
    8. Notes
21. 15    Conclusion: peak Amazon?
    1. Notes
22. Index
23. Backcover