Aberlich, Mike, 49–50
Absolut vodka, 47–48, 71–72, 161, 169, 214–15, 221, 227, 241–44, 247–49, 304
Academy Awards ceremony, 34
Acura automobiles, 97
Adbusters magazine, 69, 72, 304
Addiction, 25, 26, 29, 30, 130, 216, 217–33
to alcohol, 119, 156, 179, 191, 219–21, 226–28, 230–33
to consumption, 44
denial and, 228
and diminished capacity for joy, 227
disconnection and, 251–69
to nicotine,
see Cigarettes normalization of, 230–33
in public health systems approach, 303
recovery from, 313
as relationship, 234–50
treatment of, 293–94
violence and, 288–90
Ad-Free Zones, 304
Adidas, 58
Adolescents, see Teenagers
Advertising Age, 34, 36, 37, 39, 40, 43, 48, 54, 55, 58, 59, 62, 67, 70, 72, 96, 120, 160, 162, 183–85, 205, 278, 283
Advertising Age International, 51
Affluent, ads targeting, 36–37
African-Americans, 37, 38, 40, 216, 281, 295, 296
alcohol and, 48, 164–65, 173, 242, 246, 301
children, 142
drug use by, 294
smoking and, 29, 181, 184, 187, 191, 198, 200–202, 301
young women, 130, 140, 144, 150, 152
Air France, 59
Aiwa, 60
Akvavit, 172
Alcohol, 20, 24, 26, 29, 30, 73, 135, 155–79, 218
addiction to, 119, 156, 179, 191, 219–21, 226–28, 230–33
college students and, 165–67, 229
freedom linked with, 214–15
gay and, 39s
image advertising of, 71–72
minorities and, 164–65
peer pressure and, 40
public health systems approach to, 298–302
rebelliousness and, 168–72, 177–78
sex and, 242–50
sexual assault and, 274–75
teenagers and, 129, 130, 148, 149, 151, 155–65
women and, 47–48, 166–68, 170–79
see also Beer; Liquor; specific brands
Alcohol Research Group, 156
Alcoholics Anonymous, 313
Alka-Seltzer, 295
Allen, Woody, 60
Allison, Dorothy, 191
Alvarez, Everett, 213–14
Amarige perfume, 264
America Online (AOL), 63
American Academy of Pediatrics, 158
Media Matters course of, 304
American Airlines, 61
American Association of University Women, 286
American Automobile Association, 105
American Broadcasting Company (ABC), 35, 61
American Cancer Society, 185
American Medical Association, 119, 189
American Public Health Association, 158
American Society of Magazine Editors, 50
American Tobacco Company, 187
Andersen, Kurt, 50
Anderson, Marian, 55
Andy’s Candies, 110
see also Budweiser beer
Anholt, Simon, 55
Aniston, Jennifer, 60
Anti-advertising, 64–65
Antiwar movement, 21–22
Anxiety disorders, 190
Apostolides, Marianne, 259
Apple Computers, 74
Archer Daniels Midland, 49
Archives of General Psychiatry, 119
Armstrong, Louis, 55
Armstrong, Nicholas, 166
Arnold Communications, 34
Asner, Ed, 50
Astaire, Fred, 60
Athletic shoes, 70
see also specific brands
Atkinson, Holly, 53
Austrian Railways, 60
Automobiles, see Car ads
Avis, 63
Bacardi rum, 164, 174, 175, 227, 241, 274
Backstreet Boys, 55
Bad Frog beer, 168
Bainbridge, Michael, 223
Baldwin, James, 67
Baltz, Leslie, 166
Banderas, Antonio, 60
Bateson, Gregory, 289
Beale, Howard, 314
Beatles, 60
Beavis and Butthead (television program), 161
Becker, Anne, 132
Beefeater gin, 226
Beer, 156
addictive mind-set and, 219–20, 231
on college campuses, 165–66
rebelliousness and, 169–70
relationship with, 234–36
self-worth and, 92
sexualization of, 243
television ads for, 54
see also specific brands
Beer Connoisseur, 36
Benson & Hedges cigarettes, 194, 212–13, 236
Bergdorf Goodman, 50
Bernadez, Teresa, 190
Bernini perfume, 88
Bertelsmann, 54
Better Bear Pops, 229
Betty Crocker frosting, 113
Bias, Len, 166
BIC pens, 285
Billboards, 58
Birth control pills, 17–18
Bitch skateboards, 277
Black & White scotch, 227
Black Newspaper Network, 48
Black Velvet alcoholic beverage, 246
Blass, Bill, 82
Blenders, 163
Blythe, Will, 50
BMW automobiles, 99, 101, 102, 106
Body doubles, 123
Body Shop, 124–25
Bogart, Humphrey, 59
Breyer’s ice cream, 115
Brigham and Women’s Hospital (Boston), 132
Brinkley, David, 49
Briones cigars, 256
British Broadcasting Corporation (BBC), 21
British Columbia, University of, Advertising Archives, 206
Brock, Rita Nakashima, 254
Bronner Slosberg Humphrey Inc., 42
Brosnan, Pierce, 63
Brothers McMullen, The (film), 63
Brown, Jane, 148
Brown & Williamson Company, 61, 186
Brumberg, Joan Jacobs, 153
Buck cigarettes, 209
Budweiser beer, 58, 63, 157–62, 164, 165, 235–26, 240, 243, 310
Bullitt-Jonas, Margaret, 237, 313
Burke, Delta, 125
Burnett, Leo, 40
Busch, August, III, 156
Buses, advertising on, 58
Bush, George, 75
Bush, George W., 37–38
Bushey, John, 46
Byrd, James, 169
Cable News Network (CNN), 49
Caffeinated soft drinks, 222–23
Califano, Joseph, Jr., 181
Camel cigarettes, 158, 183–84, 186, 197, 202, 206–7, 211–12, 215, 301
Cameron, Mike, 46
Campaign advertising, 308–9
Campari, 244
Campbell Mithun Esty, 160
Candies shoes, 144
women and, 110, 119–20, 218–19
Capp, Al, 23
Capri cigarettes, 204, 210, 254
Captain Morgan’s rum, 161–62, 164
Car ads, 95–107
children and, 77, 78, 96–97, 160
dreamworld in, 217–18, 224, 225
romantic, 95–98
sex in, 100–102
for SUVs, 102–4
see also specific makes
Carlton cigarettes, 256
Carnegie Corporation, 129
Cash, Johnny, 283
Cazadores tequila, 176
Celebrities, 59–61
products as, 81–82
and sexualized products, 244
Center for Media Education, 44, 82, 161
Center on Alcohol Advertising, 160
Chaplin, Geraldine, 244
Charlie’s Angels (television program), 133
Charmin bath tissue, 76
Chayevsky Paddy, 314
Cheers (television program), 59
Cherry Kijafa, 242
Chesterfield cigarettes, 193
Chevrolet automobiles, 97, 100, 104
Chevron, 43
Chicago Tribune, The, 34
Child, Julia, 61
Child magazine, 142
and alcohol advertising, 157–61
cigarettes and, 180–84, 186, 206–8
connecting with, 312–13
cynicism and, 66
disconnection experienced by, 252
gender differences in power of, 141–42
images of, 77–81
Internet and, 43
magical products and, 221–23
media literacy for, 304–5
in school, 45–46
sexualization of, 281–85
sexually abused, 253–54, 266–67, 303
violence and, 282–83
“virtual relationships” of products and, 82
Chinn, Steve, 82
Chivas Regal scotch, 175
Christian right, 310
Chrysler Corporation, 49–50, 106
Cigar Aficionado magazine, 36
Cigarettes, 20, 26, 29, 30, 73, 180–216, 218
children and, 180
freedom linked with, 213–14
image advertising of, 71
job stress and, 193–94
peer pressure and, 40
phallic imagery of, 205–9
public health systems approach to, 298–301
rebellion and, 189, 199–203, 209–13
relationship with, 236–37, 249, 256–57
teenagers and, 129, 130, 149, 151
weight control and, 203–5
women and, 51, 52, 175, 186–203
Clairol hair color products, 89
Clapton, Eric, 167
Clinton, Bill, 214
Clothes: for adolescent girls, 136–37, 140, 144, 151–52
for children, 141–42
logos on, 70
Coastal Living magazine, 36
Coca-Cola, 46–47, 60, 61, 81, 82, 84, 94, 123, 222, 278, 279, 309–10
Cold War, 309
Coles, Robert, 225
College campuses: drinking on, 165–67, 229
sex on, 268
Colt 45 malt liquor, 242
Columbia Broadcasting System (CBS), 35, 49
Columbia Journalism Review, 50
Columbia University, 66
Commission for a Healthy New York, 189, 199
Commitment to products, 85–86, 98
Compulsive eating, 111, 119, 121
Comstock pies, 109
Congress, U.S., 25, 166, 299, 301, 307, 310
Seventh Special Report on Alcohol and Health, 161
Connection, desire for, 90, 92–93
Constitution, U.S., First Amendment to, 310–11
Consumer Reports magazine, 48
Contact (film), 49
Cool Whip, 113
Coors Brewing Company, 39, 58, 159, 165, 169–70
Corporate power, abuses of, 306–8
Cortese, Anthony, 150
Cosmetics, 55
adolescent girls and, 138, 140, 141, 145
Cosmopolitan magazine, 47–48, 53, 101, 266
Costner, Kevin, 60
Council for Aid to Education, 46
Counteradvertising, 300, 303–4
Courvoisier cognac, 219
Cousins, Norman, 267
Crawford, Cindy, 55, 68–69, 280, 285
Crime, alcohol and, 156, 169–70
Cristal alcoholic beverage, 245
Crouch, Stanley, 294
Cultural denial, 26
Cultural Environment Movement, 314
Cutty Sark scotch, 65
cybergrrrl.com, 151
Cynicism, 65–67
Daily Herald, 35
Daly, Mary, 278
Dead celebrities, 59–60
Dean, James, 82
Death:
cigarettes as cause of, 181–82
by violence, of women, 277
Delaney, Sue, 216
Denby, David, 292
Denial, 228, 229, 233, 241, 249–50
cultural, 26
reinforcement of, 231
Depression, 189–90
Depth interviews, 40
Deutsch, Robert, 40
Developmental theory, 89
Dewar’s scotch, 163
DiCaprio, Leonardo, 60
Die Hard films, 55
Diet industry, 47, 117, 121–27
women’s magazines and, 51
see also Thinness, obsession with
Dior, Christian, 82
Direct marketing, 41–42
Discover Card, 93
Disney Corporation, 54
Disneyland, 59
Dissociation, 253–54
Divorce rates, 93
Dockers slacks, 63
Dr. Quinn, Medicine Woman (television program), 35
Dodge automobiles, 100
Dole, Bob, 59
Dove bar, 219
Drinking, see Alcohol
on college campuses, 166
language associated with, 221–22
relationships and, 245
see also Alcohol
Dylan, Bob, 60
Easy jeans, 65
Eating disorders, 111, 116–17, 119, 191
of adolescent girls, 129, 130, 135
public health systems approach to, 301
recovery from, 313
Eating Disorders (journal), 286
Ebony magazine, 48
Editorial content, influence of advertisers on, 48–49
Edsel automobiles, 74
Ehrenreich, Barbara, 193
Eisner, William, 38
Electronic media, see Radio; Television
Elle magazine, 276
Ellen (television program), 39
Ellerbee, Linda, 49
Emme, 125
addiction and, 239
of girls, 150–51
and obsession with thinness, 137–38
Esquire magazine, 50
Evangelista, Linda, 264
Evian water, 65
Excedrin, 296
Exxon, 46
E-Z rolling papers, 171
Fabio, 73
Faculty, The (film), 63
Fair, Lilith, 63
Fat people, attitudes toward, 115, 134
Federal Trade Commission (FTC), 44, 73, 301
fen/phen, 125
Ferguson, Sarah, 59
Film Threat Webzine, 63
Films, product placement in, 61–64
Finlandia vodka, 172
Flashpoint media literacy program, 304
Fleet Financial Group, 59
Florio wine, 244
Focus groups, 40
Food, 108–27
addiction to, 252
cigarettes and, 204
dreamworld and, 218–19
moralistic attitudes toward, 115–16
normalization of problem attitudes toward, 116–21
as reward, 110
sex and, 111–15
teenagers and, 133–34
see also Diet industry; specific products
Food and Drug Administration (FDA), 125, 229, 301
Football games, televised, 34
Foote, Emerson, 185
Foote, Cone & Belding, 27, 185
Forbes, Steve, 38
Forbes magazine, 62
48 Hours (television program), 49
For Women First, 52
Ford, Harrison, 60
Ford Motor Company, 74, 98, 104
Fortune 1000 companies, 38
Fox, Michael J., 60
Frankel, Max, 311
Freedom, co-optation of concept of, 214–15, 309–11
French Connection UK, 65
Freud, Sigmund, 189
Friends (television program), 61
Frusen Glädjé ice cream, 110
Gaitskill, Mary, 258
Gandhi, Mohandas K., 74
Gap, 74
Gardenburger, 74
Garfield, Bob, 106, 120, 160, 185, 232, 298
Gassy Gators, 229
Gays, ads targeting, 38–39
Gender stereotypes, 23, 175–78
Generation X, 41
Generation Y, 41
Gerbner, George, 56, 73, 313–14
Gere, Richard, 123
Girls, adolescent, 128–53
alcohol and, 174
enforced passivity of, 141–42
obsession with thinness of, 132–38
rebellion of, 149–54
sex and, 145–51
sexual harassment of, 286–88
shaming and trivialization of, 143
silencing of, 138–40
smoking by, 186–87, 199, 203, 204, 207, 210, 215, 216
Global Report on Women’s Human Rights, 277–78
Goebbels, Joseph, 64
GoGo soft drink, 222
Goldberg, Whoopi, 60
Goodall, Jane, 59
Goodman, Ellen, 135
Goodwin, Richard, 309
Gordon, Barbara, 215–16
Gore, Chris, 63
Gore, Leslie, 111
Grable, Betty, 125
Grapevine Mills shopping mall, 59
Greenbrier High School (Evans, Georgia), 46
Greenfield, Thomas, 156
Grey Goose vodka, 242
Gun industry, 301
Gwich’in tribe, 56
Häagen-Dazs ice cream,110, 112, 117–19, 241
Halston, 152
Harkaway, Jill, 111
Harley-Davidson, 255
Hartford Financial Services Group, 38
Harvard School of Public Health, 166
Hass, Robert, 265
Healey Bernadine, 156
Health and Human Services, U.S. Department of, 157
Health information, media as source of, 52–53
Hemingway, Ernest, 55
Hendrix, Jimi, 60
Hennessy cognac, 238
Herman, Judith, 291
Hewlett, Sylvia Ann, 312
Higher Education Center for Alcohol and Other Drug Prevention, 300
Hilfiger, Andy, 63
Hill, George Washington, 187
Hiram Walker liqueurs, 245
Hirschman, Elizabeth, 207
Hispanic Network, 37
Hispanics, see Latinos
Home Box Office, 59
Honda automobiles, 96, 98, 101, 106
Honeycomb cereal, 222
Hope, Ted, 63
Hopper, Dennis, 60
Horney, Karen, 205
Houlahan, John, 82
Hues magazine, 150
Hydra Zen, 67
I Can’t Believe It’s Not Butter, 73
IBM, 38
see also specific brands
Image advertising, 71–72
spoofs of, 64–65
Impotence, 209
Indigo Girls, 150
Infiniti automobiles, 67, 74, 100
Internet, 36–39, 42–43, 82, 83, 150, 161, 285
Jacobson, Bobbie, 191
Jaguar automobiles, 95
James, William, 226
Jane magazine, 147
J&B scotch, 219
Jefferson Airplane, 289
Jesus jeans, 67
Jewelry: commitment and, 87
and desire for connection, 92
Jewish girls, 130
John Paul II, Pope, 67
Johnnie Walker Red scotch, 39, 236
Johnson & Johnson, 38
Jolt cola, 222
Joplin, Janis, 60
Jordan, Judith, 197
Josta soft drink, 226
Journal of Applied Social Psychology, 104
Journal of the American Medical Association (JAMA), 266, 267, 312
diet products and, 122, 123–24
relationships with, 83
see also specific brands and specific foods
Junk mail, 59
Justice Department, U.S., 169
Kahlua liqueur, 243
Kalmus, David, 96
Katz, Jason, 279
Kent cigarettes, 204
Kentucky Hemp Beer, 223
Keynes, John Maynard, 55
Kid Connection, 44
Kidlon, Daniel, 131
“Kidola,”44
Kids ‘R’ Us, 44
Kids-Eeze, 229
Kidstar, 43
KidStyle magazine, 45
Killing Us Softly (film), 18, 24, 259
Kimberly Clark Corporation, 50
King Tee, 164
Kinsey Report, 266
Klein, Calvin, 50, 67, 70, 82, 91, 141–42, 283–84, 310
Kmart, 82
Knapp, Caroline, 237
Knob Creek bourbon, 247
Knowledge of self and others, 90–92
Koch, Ed, 59
Kool cigarettes, 211
Koop, C. Everett, 25, 181, 303
Kosinski, Jerzy, 23
Kraft Foods, 84
Krank20 caffeinated soft drink, 222
Kristofferson, Kris, 309
Krueger, Scott, 166
L.L. Bean, 42
Ladies’ Home Journal, The, 47, 52
Laing, R. D., 257
lang, k. d., 50
Language: associated with drugs, 221–22
corruption of, 74–75
Lasch, Christopher, 257
Lasn, Kalle, 304
Latina magazine, 37
Latinos, 37–38, 40, 48, 130, 138
Lazarus, Bill, 307
Leavitt, David, 50
Lee, Spike, 172
Leiber, Laurie, 160
Lennon, John, 60
Leno, Jay, 74
Lesbians, ads targeting, 38–39
Letterman, David, 66
Levi Strauss & Company, 44, 70, 218, 231–32, 285
Lewis, Carl, 106–7
Lexus automobiles, 89, 97, 102, 105, 106
Liggett Group, 185
Lincoln automobiles, 101
Lingerie ads, 88–89
Lion Nathan Brewers, 39
Liquor:
disconnection and, 255
image advertising of, 72
and obsession with thinness, 136
television ads for, 54
and youth market, 153–64
see also Alcohol; specific products
Littleton, Colorado, school shootings, 299
Locklear, Heather, 92
Lorde, Audre, 304
Lorillard Tobacco Company, 186
Lowry Malcolm, 252
Lucky Strike cigarettes, 187, 192, 203, 210
Lunden, Joan, 49
Lung cancer, 188
Mademoiselle magazine, 268
Madonna, 61
customized, 42
editorial content and, 48–53
see also specific magazines
Magazine Publishers of America, 50
Malibu rum, 232
Mall of America, 59
Malone, Maurice, 63
Market research, 40
Marlboro cigarettes, 53, 61, 182–84, 192, 193, 215, 310
Marriage, attitudes toward, 25, 93–94
Massachusetts, University of, 133
Massachusetts Institute of Technology (MIT), 166
MasterCard, 77
Max Factor, 61
Maxwell House coffee, 49
Mazda automobiles, 98
McCaffrey, Barry 166
McCann-Erickson, 185
McCarthy, Jenny, 144
McCue, Bradley, 166
McDonald’s, 46, 59, 82, 83, 113, 159
McKenzie River beverage company, 164
Mead, Margaret, 129
Media Foundation, 306
Media literacy, 304–5
Medical Aid for El Salvador, 50
Meredith, Robyn, 99–100
Merit cigarettes, 193
Metaxa, 175
Metroliner, 279
Michelob beer, 165, 167, 178, 211, 231, 235, 246
Michigan, University of, 139
Michigan State University 166, 190
Mies van der Rohe, Ludwig, 68
Miller, Jean Baker, 25, 89–90, 238, 252
Miller beer, 74, 159, 161, 165–6, 175, 215, 236, 246, 255, 297, 298
Minorities, ads targeting, 37–38
see also specific groups
Miyamoto, Masao, 282
Models:
and obsession with thinness, 124–25
pseudo-relationships with, 82–83
Monet, Claude, 59
Monroe, Marilyn, 59, 99, 125, 248
Moss, Kate, 283
Mount Gay rum, 168
Mountain Dew soft drink, 223
Multinational corporations, 54–55
Museum of Fine Arts (Boston), 59
Music videos, 62
see also MTV
Nader, Ralph, 301
Nathanson-Moog, Carol, 72
National Broadcasting Corporation (NBC), 54, 268
National Cancer Institute, 222
National Enquirer, 283
National Highway Safety Administration, 105
National Parenting Association, 312
Native Americans, 130, 187, 215
Nautica, 82
NEO GEO, 89
Network (film), 314
Newman, Paul, 60
Newport cigarettes, 184, 196–98, 204, 207
News Corporation, 54
Newspapers advertising, 34, 36, 58, 59
editorial content and, 48
New Yorker, The (magazine), 42, 271
New York magazine, 50
New York Times, The, 36, 65, 271
Newsweek, 50
Nike Corporation, 46, 49, 65–66, 70, 91, 159, 263
Nintendo, 44
Nippon Ham, 60
North Carolina, University of, 166
Novello, Antonia, 25, 277, 303
Nude Beer, 246
Objectification:
of men, 278–79
O’Donnell, Mark, 61
O’Donnell, Rosie, 125
Ogilvy & Mather, 27
Old Gold cigarettes, 192
Oldsmobile automobiles, 100, 102
Olestra, 124
Olivetti, 73
Olivia Cruises, 38–39
Omega watches, 63
O’Neill, Eugene, 55
Original Red beer, 247
Ornish, Dean, 313
Over-the-counter drugs, 229
Ovulen 21 birth control pills, 17–18
Packard, Vance, 99
Pall Mall cigarettes, 58
Palmer, Mark, 215
Parents magazine, 142
Parker, F. B., 178
Partnership for a Drug-Free America, 53–54
Peachtree liqueur, 164
Peer pressure, 40–41
Penthouse magazine, 133
Pepsi, 46, 60, 67, 82, 83, 123, 159, 222, 226, 255, 280, 285
Perfume ads, 82, 148, 150, 152, 262–64, 273
Perrier bottled water, 302
Peters, Bernadette, 115
Phallic imagery, 205–9
Phat Boy malt liquor, 164
Philip Morris, 53, 182, 186, 208, 213–15, 310
Pierce, John, 184
Pinch scotch, 240
Pipher, Mary, 129
Pirko, Tom, 223
Pitt, Brad, 60
Playboy magazine, 133
Poe, Edgar Allan, 55
Polanski, Roman, 21
Political advertising, 308–9
Pollock, Linda, 263
Pollock, William, 131
Pontiac automobiles, 105
Popcorn, Faith, 82
Pornography, 271–72
child, 284
Possession shirts and shorts, 273
Post-traumatic stress disorder, 253, 294
Postman, Neil, 68
Powermaster malt liquor, 301
Prescription drugs, 229
Pretty Woman (film), 123
Printer’s Ink magazine, 160
PRIZM, 40
Psycho (film), 169
Psychoanalytic theory, 89
Psychological research, 40, 71, 111, 141, 185, 196, 235
Public health perspective, 25, 293, 298–306
Quindlen, Anna, 279
R.J. Reynolds Tobacco Company, 185, 186, 206, 213, 214
children and, 43
self-censorship and, 50
Ramsey, JonBenet, 283
Reagan, Ronald, 308
Real, Terence, 255
Reason magazine, 64
Rebellion: addiction and, 239
adolescent girls and, 149–54
cigarettes and, 189, 199–203, 209–13
redefining and reclaiming, 309, 311
Redbook magazine, 52
Red Bull soft drink, 222
Reebock Corporation, 92
Reed, Lou, 236
Relationships, 76–94
addiction as, 234–50
with cars, 100–102
with products, 81–89
theory of, 89–93
Religious images, 67–68
Remy Martin cognac, 176
Revlon, 51
Reyes, Leydiana, 70
Ritts, Herb, 59
“Road rage,”105
Roberts, Julia, 123
Roethke, Theodore, 25
Rogers, Don, 166
Rolex watches, 69
Rolling Stone magazine, 212
Rosen, Raymond C., 267
Royal College of Physicians, 162
Royce, James, 228
Russell, Jane, 125
Rutgers University, 207
Sabrina, the Teenage Witch, 113
Sackman, Janet, 192
St. Ides malt liquor, 243
St. John, Jill, 244
St. Pauli Girl’s beer, 243
Salem cigarettes, 207
Sam Adams beer, 235
San Francisco Examiner, 49
Sassoon, Vidal, 50
Savage, Dan, 267
Sawyer, Darion, 70
Schools: advertising in, 45–46
media literacy programs in, 304
sexual harassment in, 286–88
Schwartz, Pepper, 103
Schwarzenegger, Arnold, 60–61
Sci-Fi Channel, 54
Searles, Mike, 44
Seattle School Board, 46
Seinfeld (television program), 62, 74
Seinfeld, Jerry, 62
Self-censorship, 50
Self-knowledge, 90–92
Self-in-relation theory, 90
Self-worth, sense of, 90, 92, 241
Senate clothing company, 285
Seventeen magazine, 41, 131, 140, 145
addiction to, 229–30
adolescent girls and, 145–51
cars and, 100–102
children and, 281–85
cigarettes and, 187, 200, 205, 206, 210–11
food and, 111–15
products and, 87–89
thinness and, 125
violence and, 273–75
Sexism, 302
adolescent girls and, 130
in image advertising, 73
public health systems approach to, 303
Sexual harassment, 286–88
Sexually transmitted diseases, 146, 249
Shakespeare, William, 65, 105, 249
Sheen, Charlie, 93–94
Shepard, Matthew, 169
Shepherd, Cybill, 92
Shirley, Danny, 70
Shoe ads, 65
pseudo-relationships in, 84–85
rebellious, 150
shaming and trivialization of women in, 144
see also specific brands
Showtime cable television channel, 224
Sieff, Jeanloup, 112
Simpson, O. J., 306
Skippy Peanut Butter, 58
Sky magazine, 267–68
Sling Blade (film), 63
Slosberg, Mike, 42
Smirnoff vodka, 63, 176, 240–41
Smith, William Kennedy, 275
Smoking, see Cigarettes
Snapple beverages, 309
Snitow, Ann, 265
Social change,
movements for, 292–314
co-optation of, 295–98
public health perspective and, 25, 293, 298–306
Soft drinks:
diet, 47
high-caffeine, 222–23
instant gratification and, 226
relationships with, 83
in school vending machines, 46–47
see also specific brands
Somers, Mindy, 166
Sony Corporation, 54
Soros, George, 308
Speaker, Paul, 63
Spears, Britney, 63
Spice Girls, 150
Spin magazine, 161
Spirituality, co-optation of, 67–69
Sport magazine, 48
Sports Illustrated swimsuit issue, 177
Sport utility vehicles (SUVs), 102–4
Sprint, 60
Sprite, 65
Stanford University, 133
Star tabloid, 283
Starr, Ken, 214
Starr, Ringo, 21
Stein, Nan, 287–88
Steinem, Gloria, 51
Steiner, George, 74
Steiner-Adair, Catherine, 138
Stewart, Martha, 82
Strega liqueur, 173
Stress, job-related, 193–94
Stroh’s beer, 165
Sullum, Jacob, 64
Supermarket News, 158
Superwoman, myth of, 296–97
Surge soft drink, 222
T.G.I. Friday’s restaurant chain, 162
Taco Bell, 134
Tamagotchis, 74
Tampax, 298
Tang, 221
Tanqueray alcoholic beverages, 172–73, 177, 246
Tareyton cigarettes, 206
Tatler magazine, 112
“Tattoo You Too!,”46
Teenagers, 29, 70, 128–29, 310
and addictive mind-set, 223, 231–32
alcohol use by, 155–65, 220–21
and food, 113
and peer pressure, 40–41
smoking by, 181, 184–86, 209–10
and “viral communications, ”66
see also Girls, adolescent
Teen Voices magazine, 150
Telecommunications Act (1996), 306
Television advertising, 34–35, 58
on cable, 42
corporate control and, 54
editorial content and, 48–50
hidden, 61
influence on shows of, 62
in schools, 45
teenage sexual activity and, 146–47
see also specific brands and products
Terkel, Studs, 307
Think Skateboards, 141
Thinness,
of adolescent girls, 132–38
cigarettes and, 203–5
public health systems approach to, 301–2
see also Diet industry
Thompson, Becky, 253
Thompson, Michael, 131
Tide detergent, 296
Tie-ins, 61–64
Time magazine, 50
Time Warner, 54
Titanic (film), 60
Tobacco, see Cigarettes
Tobacco Control Program, 304
Tocqueville, Alexis de, 294
Tom Jones (film), 114
Tomlin, Lily, 229
Tomorrow Never Dies (film), 62–63
Toyota automobiles, 96–99, 101, 106
Toys, television commercials for, 44–45
Tracy, Bernadette, 82
Transsexuals, 177
Triumph cigarettes, 209
Trucks, advertising on, 58
Turner Cartoon Network, 44
TV Guide, 209
Two Fingers tequila, 244–45
U.S. News & World Report, 50
Uncle Ben’s rice, 111
United Airlines, 38
United Paramount Network (UPN), 35
Uptown cigarettes, 301
USA Network, 54
USA Today, 36
Valentine, Dean, 35
Valentino clothing, 144
Valium, 216
Vallejo, César, 19
Vaseline, 49
Vespa motorcycles, 99
Viacom, 54
Viagra, 59
Victoria’s Secret, 34, 151, 275
Vietnam War, 21
Violence, 270–91
addiction and, 288–91
in cigarette ads, 195–97
public health systems approach to, 299, 300, 303
against women, 272–81
“Viral communications,” 66
Virginia Slims cigarettes, 51–52, 151, 182, 186, 188, 194–205, 207, 208, 210, 215, 236
Virginia Tech, 166
Virginia, University of, 166
Visa International, 63
Vitality, 90
addiction and, 239
Volkswagen automobiles, 65
Voluntary simplicity movement, 305–6
Wallace, David Foster, 59
Warner Brothers, 63
Watch ads, 69
images of children in, 80–81
and obsession with thinness, 136
sex in, 88
Waterford crystal, 94
Wayne, John, 59
Wechsler, Henry, 166
Wehling, Bob, 73
Weight Watchers Magazine, 47
Werther’s toffee, 120
West, Cornel, 312
West Side Story, 55
Westheimer, Ruth, 111
Westinghouse Electric, 35
Wilkerson, Jeremiah, 166
Williams, Billy Dee, 242
Williams, Tennessee, 55
Willis, Bruce, 60
Wilsnack, Sharon, 253
Wilson, Harold, 21
Wine, 230–31
Winston cigarettes, 74, 193, 200, 202, 206, 209, 211, 212, 249
Women:
addiction in, 252–53
alcohol and, 47–48, 166–68, 170–79, 238–39, 244–45
cars symbolized as, 98–99
depression and anxiety disorders in, 190–91
dieting and, see Diet industry;
Thinness, obsession with; food and, 108–11, 218–19
objectification of, 258–60, 271
sexuality of, 251
significance of relationships to, 83–84, 90
violence against, 272–81
Women’s magazines, 50–53
Wonderbra, 298
Woodman, Marian, 257
World Bank, 182
World War I, 71
World Wide Web, see Internet
XTC soft drink, 222
Yahoo!, 42–43
You’ve Got Mail (film), 63
Zest, 90
addiction and, 239