CONTENTS
List of Illustrations
Acknowledgements
1 Overview
Introduction to theory
Why use theory?
Methods of inquiry
What is fashion?
Who has fashion?
Fashioning the body
The tipping point
Semiotics
Modern, postmodern, post-postmodern
Organization of text
Boxed case 1.1: Rudd/Lennon model of body aesthetics
Boxed case 1.2: Maslow’s hierarchy and fashion
Boxed case 1.3: Fashion is a meme
Summary
Key Terms
Discussion questions
Learning activities
Notes
Further reading
2 Fashion and the Individual
The Public, Private, and Secret Self
Body image
Aesthetic perception and learning
Shifting Erogenous Zones
Historic Continuity theory
Symbolic Interaction theory
Boxed case 2.1: One individual starts a trend
Boxed case 2.2: Fashion leaders: Celebrities and fashion
Summary
Key Terms
Discussion questions
Learning activities
Further reading
3 Fashion and Society
Trickle Down theory
Trickle Up theory
Scarcity/Rarity
Conspicuous consumption
Political use of fashion
Boxed case 3.1: Cinderella’s glass slipper
Boxed case 3.2: Ethics focus: The diamond monopoly
Summary
Key Terms
Discussion questions
Learning activities
Notes
Further reading
4 Fashion and Culture
Zeitgeist
Spatial diffusion
Subcultural or style tribes/collective behavior
Cultural authentication
Fashion as modernity
Boxed case 4.1: Yakuza as subcultural style and spatial diffusion
Boxed case 4.2: Ethics focus: Akihiko Izukura
Summary
Key Terms
Discussion questions
Learning activities
Notes
Further reading
5 The Fashion System
Market Infrastructure theory
Trickle Across theory
Innovation theory
Historic resurrection
Branding
Boxed case 5.1: Ethics focus: Knock-offs
Boxed case 5.2: New technology of body fashions
Summary
Key Terms
Discussion questions
Learning activities
Notes
Further reading
6 Conclusion
One phenomenon, many theories
Fashion blunders
Boxed case 6.1: Ethics focus: Offensive fashion
Boxed case 6.2: Classics can have fashionable details too
Summary
Discussion questions
Learning activities
Notes
Further reading
Bibliography
Index