Table of Contents

1. Copyright
2. Title Page
3. Foreword
4. Glossary
   1. Job Opportunities
   2. Job Seeking
   3. The Optimum Portfolio
   4. First Impressions
5. Part 1: Graphic Design
   1. Chapter 1: Inspirations and Motivations
      1. Michael Bierut: On Being a Graphic Designer
      2. Stephen Doyle: On Being Selfish—in a Good Way
      3. Stefan Sagmeister: On Being Self-Motivated
      4. Arnold Schwartzman: Still Designing after All These Years
      5. Gail Anderson: The Joys of Print Design
   2. Chapter 2: Starting a Studio or Working for Someone Else
      1. Lynda Decker: Mapping Out the Future
      2. Fernando Music: From Boss to Employee
      3. Allison Henry Aver: Working Holistically
      4. Romain Rachlin: Creative Space
      5. Alexander Isley: Staying Independent
      6. Agnieszka Gasparska: Small Is Sensible
      7. Bobby Martin and Jennifer Kinon: Championing Design
      8. Antonio Alcalá: What a Dream Client Looks Like
      9. Mark Pernice: From Band Member to Design Leader
      10. Tamara Gildengers Connolly: Balancing Studio and Home
      11. Araba Simpson: One Person, All Alone
      12. Matt Luckhurst: Designing for Design Firms
   3. Chapter 3: Partners on Partnering
      1. Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing
      2. Stuart Rogers and Sam Eckersley: Sharing Responsibilities
      3. Justin Colt and Jose Fresneda: How Partners Become Partners
      4. Greg D'Onofrio and Patricia Belen: Two Partners, One Passion
      5. Scott Buschkuhl: At Present We Are Three
6. Part 2: Design Genres
   1. Chapter 4: Letters and Type
      1. Marian Bantjes: Lettering as Art and Business
      2. Andy Cruz and Rich Roat: There's a Type Designer in the House
      3. Pierre di Scuillo: Typography That Speaks Up
      4. Ross MacDonald: An Illustrator's Passion for Type
      5. Roberto de Vicq de Cumptich: For the Love of Type
   2. Chapter 5: Making Logos and Marks
      1. Mark Fox: The Mark Maker
   3. Chapter 6: Books and Book Jackets
      1. Scott-Martin Kosofsky: Making a Living Doing Books
      2. Michael Carabetta: Books and E-Books
      3. Paul Buckley: The Bookeeper
      4. Jim Heimann: Making Visual Books
   4. Chapter 7: Editorial Design
      1. Len P. Small: Print Is Bouncing Back
      2. Susanna Shannon: Art Director Becomes Editor
   5. Chapter 8: Social Innovation
      1. Mark Randall: The Citizen Designer
      2. Bob McKinnon: Socially Impactful Design
   6. Chapter 9: Branding and Packaging
      1. Sharon Werner: Approachable Design
   7. Chapter 10: Illustration Design
      1. Michel Bouvet: The Citizen Designer
      2. Mirko Ilic: Design Is Like Classical Ballet
      3. Steve Brodner: Graphic Commentary and Design
      4. Steven Guarnaccia: The Old New Illustration
      5. Neil Gower: Fraudulent Graphic Designer
      6. Craig Frazier: Designing Pictures
7. Part 3: Transitional Design
   1. Chapter 11: Understanding Change
      1. Richard Saul Wurman: The Architect of Understanding
      2. Petrula Vrontikis: Creating Interactions
      3. Erik Adigard des Gautries: The Experience of the Information
      4. Véronique Marrier: Graphic Design as a Cause
   2. Chapter 12: Eccentrics and Design Quirkiness
      1. Charles S. Anderson: Celebrating Commercial Art
      2. Antoine Audiau and Manuel Warosz: Over-the-Top Digital D.I.Y.
      3. Ludovic Houplain / H5: Getting an Oscar for Graphic Design
      4. Cary Murnion: Designing Cooties
      5. Nick Ace: Speaking Frankly
   3. Chapter 13: What Comes Next
      1. Timothy Goodman: Disposable Ideas
      2. Ryan Feerer: Making Design Meals
      3. Franco Cervi: “I'm Reckless!”
8. Part 4: Digital Design
   1. Chapter 14: Interactive Multimedia Installations and Interfaces
      1. Jeroen Barendse: Subverting the Mental Map
      2. Julien Gachadoat: Demomaking for a Living
      3. Ada Whitney: The New Motion
      4. Jean-Louis Fréchin: Asking the Right Questions
   2. Chapter 15: Designing Apps for Mobile Devices
      1. Sean Bumgarner: Between Text and Images
      2. Michel Chanaud: Always Learning
      3. John Kilpatrick: Designer as Accelerator
      4. Nicolas Ledoux and Pascal Béjean: Digital Books and Magazines by Contemporary Artists
      5. Frédérique Krupa: Games as Powerful Motivators
   3. Chapter 16: E-Commerce with a Soul
      1. Randy J. Hunt: Growing into a Job
      2. Lucy Sisman: Online Editorial Ventures
      3. Nancy Kruger Cohen: Addicted to Start-ups
   4. Chapter 17: User Experience Specialists
      1. Bruce Charonnat: Understanding Human–Computer Interaction
      2. Michael Aidan: Using the Audience as Media
      3. Hugh Dubberly: Mapping the Relationship between Ideas
      4. Matthew Stadler: To Publish: To Create a Public for Books
   5. Chapter 18: Geeks, Programmers, Developers, Tinkerers
      1. Frieder Nake: Controlling Computers with Our Thoughts
      2. Mark Webster: Iterations and Algorithms
9. Part 5: Design Education
   1. Chapter 19: Making Choices
      1. Andrea Marks: Old School, New School
      2. Lita Talarico: Educating Design Entrepreneurs
      3. Rudi Meyer: Developing the Right Attitude
      4. Lucille Tenazas: Idiosyncratic Contexts
      5. Liz Danzico: Interfacing with UX
      6. Allan Chochinov: The Maker Generation
      7. David Carroll: Students and Surveillance
10. College Directory
11. Additional Reading
12. Index
13. End User License Agreement

Guide

1. Cover
2. Table of Contents
3. Foreword
4. Part 1: Graphic Design
5. Begin Reading