TABLE OF CONTENTS

TABLE OF CONTENTS

MAKING YOUR OWN SUCCESS

TERMS OF THE TRADE

PART 1: KNOW YOUR READ-THROUGH

PART 2: ADVERTISING CAMPAIGNS

PART 3: THE RIGHT AUDIENCE

PART 4: CRAFTING THE AD

PART 5: TUNING THE AD

PART 6: NURTURING THAT GOOD AD

PART 7: AUDIENCE LAYERING

PART 8: VIDEO ADS

PART 9: THE FACEBOOK PIXEL

PART 10: RETARGETING

PART 11: INSTAGRAM ADS

PART 12: BOOSTED POSTS

AN OFFER FROM THE WRITING WIVES

NON-FICTION BOOKS BY JILL & MAL