ILLUSTRATION SOURCE
Chapter Opening Illustrations
Preface: The excitement of early espresso culture captured in a 1922 Victoria Arduino poster: power, speed, sophistication, modernity; fast trains and espresso-powered people.
Chapter 1: This older Venetian coffee sign suggests that all of the imagined dark romance of Africa was available to those Italians of the period who chose to purchase a cup of Poggi coffee.
Chapter 2: A gondola-load of Victoria Arduino espresso machines ready for delivery in early twentieth-century Venice. The sheer quantity of shiny new machines in one place at one time suggests how rapidly espresso culture spread through Italy during the years preceding World War I.
Chapter 3: One of many witty celebrations of espresso culture currently decorating the torsos of North Americans. From a T-shirt design by Rebecca Lee Baldwin for Fabric Art, Inc., Portland, Oregon.
Chapter 4: An open-air coffee-roasting stand in early twentieth-century Spain, before ground canned coffees started the world on its steep slide to coffee mediocrity.
Chapter 5: Early eighteenth-century illustration of coffee branch, flowers, and fruit from Jean de La Roque’s Voyage de l’Arabie Heureuse.
Chapter 6: On a Costa Rican coffee farm early in this century, water carries coffee fruit from fields to a central processing facility. This photograph gives a good notion of the relatively small scale of commercial Coffea arabica trees.
Chapter 7: This extraordinary device, designed by Mario Levi and first manufactured in 1919, combines roasting, grinding, and brewing processes in a single apparatus.
Chapter 8: This device from 1930s Italy woke its owner to a demitasse of freshly brewed espresso. At the appointed time the clock activated the electric element in the little caffettiera in the center of the device; when steam pressure in the caffettiera had forced enough fresh espresso into the cup at the right to trigger a balance mechanism, the alarm sounded.
Chapter 9: Two tapered streams of perfect crema.
Chapter 10: Tourists and accommodating waiter pose in front of Venice’s Caffè Florian in the 1920s. The quintessence of touristic caffè glamour.
Photo and Illustration Credits
A’Roma Roasters & Coffee House, Santa Rosa, Calif., here, here.
Baldwin, Rebecca Less, illustration by Rebecca Baldwin for T-shirts and mugs by Fabric Art, Inc., Portland, Ore., here
BE-MA Editrice, Milan, Italy; Ambrogio Fumagalli’s Macchine da Caffè, here, here, here, here, here, here and here), here
Brasilia s.r.l., Padua, Italy, and Rosito Bisani, Inc., Los Angeles, here
Braun, Inc., Lynnfield, Mass., here, here, here
Caffè Acorto Incorporated, Bellevue, Wash., here
Cimbali S.p.A., Milan, Italy, here
DeLonghi America, Carlstadt, N.J., here
FAEMA, S.p.A., Milan, Italy, and Gary Valenti, Inc., Maspeth, N.Y., here
Hulton Deutsch Collection, London, here
KRUPS North America, Inc., Closter, N.J., here, here
Mosuki, Ltd./La Victoria Arduino, New York, here, here, here
Nuova Simonelli, Belforte del Chienti, Italy, and Nuova Distribution Centre, Inc., Vancouver, B.C., Canada, here
Peerless Coffee Co., Oakland, Calif., George and Sonja Vukasin, owners, here
Pinacoteca di Brera, Milan, here
Robert Bosch Corporation, Broadview, Ill., here
Saeco U.S.A., Inc., Saddle Brook, N.J., here, here, here
Tea & Coffee Trade Journal, New York: William Ukers’ All About Coffee, here, here, here, here, here, here, here, here, here, here, here
Thomas Cara family collection, San Francisco, here, here
UNIC S.A., Nice, France, here
Zassenhaus GmbH & co., Germany, and Windward Trading Co., San Rafael, Calif., here