1 Food events, festivals and farmers’ markets: An introduction
C. Michael Hall and Liz Sharples
2 Food events and the local food system: Marketing, management and planning issues
C. Michael Hall and Liz Sharples
Ian D. Rotherham
Part II Food Events and Festivals
4 Conceptualizing festival-based culinary tourism in rural destinations
Carol Kalkstein-Silkes, Liping A. Cai and Xinran Y. Lehto
5 Case study on the use of Scottish food events in promoting Scottish tourism and food
Wendy Barrie
6 Food and wine festivals: Stakeholders, long-term outcomes and strategies for success
Anne-Marie Hede
7 Ludlow Marches Food and Drink Festival
Liz Sharples and Howard Lyons
8 Food and wine events in Tasmania, Australia
Stuart Crispin and Dirk Reiser
Part III Wine and Drink Festivals
9 Apples, cider and celebration
Liz Sharples
10 Segmenting wine festival visitors using their personal involvement with wine
Jingxue (Jessica) Yuan, Alastair M. Morrison, Liping A. Cai, Tim H. Dodd and Sally Linton
11 Beer festivals: A case study approach
Howard Lyons and Liz Sharples
12 Wine connoisseurs or curious tourists? The participants in wine festivals
Meg Houghton
13 The authentic market experience of farmers’ markets
C. Michael Hall, Richard Mitchell, David Scott and Liz Sharples
14 Connecting farmers’ markets and tourists in New Brunswick, Canada
Lee Jolliffe
15 From saké to sea urchin: Food and drink festivals and regional identity in Japan
Atsuko Hashimoto and David J. Telfer
16 The Airey’s Inlet Farmers’ Market: Where the coast meets the ranges
Anne-Marie Hede
17 Farmers’ markets as events for local cultural consumption: The Otago Farmers’ Market (Dunedin, New Zealand) explored
Richard Mitchell and David Scott
18 Case study: The tale of three markets
Jane F. Eastham
19 Food festival research methods and approaches
Howard Lyons
20 Future issues and trends: Food events, festivals and farmers’ markets
C. Michael Hall and Liz Sharples