The Tuttle Story: “Books to Span the East and West”

Many people are surprised to learn that the world’s largest publisher of books on Asia had its beginnings in the tiny American state of Vermont. The company’s founder, Charles E. Tuttle, belonged to a New England family steeped in publishing. And his first love was naturally books—especially old and rare editions.

Immediately after WW II, serving in Tokyo under General Douglas MacArthur, Tuttle was tasked with reviving the Japanese publishing industry, and founded the Charles E. Tuttle Publishing Company, which thrives today as one of the world’s leading independent publishers.

Though a westerner, Charles was hugely instrumental in bringing knowledge of Japan and Asia to a world hungry for information about the East. By the time of his death in 1993, Tuttle had published over 6,000 books on Asian culture, history and art—a legacy honored by the Japanese emperor with the “Order of the Sacred Treasure,” the highest tribute Japan can bestow upon a non-Japanese.

With a backlist of 1,500 titles, Tuttle Publishing is more active today than at any time in its past—inspired by Charles Tuttle’s core mission to publish fine books to span the East and West and provide a greater understanding of each.

Published by Tuttle Publishing, an imprint of Periplus Editions (HK) Ltd.

www.tuttlepublishing.com

Copyright © 2013 Cornelius C. Kubler
All photos © Cornelius C. Kubler except for:

Front cover/title page, top righthand image: © iStockphoto.com/Peng Wu. Page 359: © Roza; Unit 24 Part 1, © 1000 words; Unit 24 Part 2, © Sam D\’ouz; Unit 24 Part 3, Mohamad Ridzuan Abdul Rashid (George Town), © Rindradjaja (food stall); Unit 24 Part 4, © Rafal Cichawa, all Dreamstime.com.

ISBN 978-0-8048-4018-7; ISBN 978-1-4629-1549-1 (ebook)
Interior design: Anne Bell Carter

Assistance received from the following in the videotaping of the basic conversations for this course is gratefully acknowledged: Unit 11, Part 2: 7-Eleven Corporation of Taiwan; Part 4: China Petroleum station, corner of Xinyi Road and Tonghua Street, Taipei; Unit 12, Part 2: Suzhou Jie Department Store, Beijing; Unit 13, Part 2: Heping Supermarket, Taipei; Part 3: Fengcai Shoe and Handbag Store, Taipei; Part 4: Tiantian Children’s Fashions, Taipei; Unit 14, Parts 1 and 2: Dong Ji Restaurant, Beijing; Parts 3 and 4: Jufulou Manchurian Restaurant, Beijing; Unit 15, Parts 1, 2, and 3: Quanjude Roast Duck Restaurant, Beijing; Unit 16, Part 1: Xiangyang lou Restaurant, Taipei; Unit 20, Parts 1 and 2: Chinese Classic Art Development Center, New York City; Unit 22, Part 2: Foreign Affairs Police, Taipei; Part 3: National Taiwan Normal University, Taipei; Unit 23, Part 3: Yale-China Chinese Language Centre, Chinese University of Hong Kong; Unit 24, Part 3: Penang Chinese Girls’ Private High School; Part 4: SBS House of Notebooks, Gurney Plaza, Penang.

All rights reserved. No part of this publication may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without prior written permission from the publisher.

Library of Congress Cataloging-in-Publication Data for this title is on record.

Distributed by:

North America, Latin America & Europe
Tuttle Publishing
364 Innovation Drive
North Clarendon, VT 05759-9436 U.S.A.
Tel: 1 (802) 773-8930
Fax: 1 (802) 773-6993
info@tuttlepublishing.com
www.tuttlepublishing.com

Japan

Tuttle Publishing
Yaekari Building, 3rd Floor
5-4-12 Osaki Shinagawa-ku
Tokyo 141 0032
Tel: (81) 3 5437-0171
Fax: (81) 3 5437-0755
sales@tuttle.co.jp
www.tuttle.co.jp

Asia Pacific

Berkeley Books Pte. Ltd.
61 Tai Seng Avenue #02-12
Singapore 534167
Tel: (65) 6280-1330
Fax: (65) 6280-6290
inquiries@periplus.com.sg
www.periplus.com

First edition
15 14 13      8 7 6 5 4 3 2 1     1306EP

Printed in Hong Kong

TUTTLE PUBLISHING® is a registered trademark of Tuttle Publishing, a division of Periplus Editions (HK) Ltd.