PICTURE CREDITS
Reproduction of images authorized by:
Advertising Archives: pp. 98 (bottom right), 99 (bottom)
Alamy: front flap, 123
Amil Gargano: pp. 133, 137, 139
Avis Rent-a-car: p. 128
Bayer HealthCare LLC: p. 189
Bimbo Bakeries USA, Inc: p. 67
Chivas Brothers: p. 127
Coyne & Blanchard, Inc., DBA Communication Arts: pp. 174–175
DDB Worldwide Communication Group Inc.: pp. 59, 67, 81
Duke University, North Carolina: p. 27
El Al Israel Airlines: p. 81
George Lois: pp. 105, 111, 112, 113, 115, 119, 168, 169
Getty Images: pp. 4, 15, 31, 49, 53, 69, 75, 83, 101, 145, 193
iStockphoto: p. 11
Jon Williamson: p. 19
Judith Wald: p. 157
Kathryn Krone: p. 89
Lyndon Baines Johnson Library, Texas: p. 163
McCann Erickson: p. 183
McDermott Library, The University of Texas: pp. 205, 206
Ogilvy & Mather: pp. 35 (left), 38, 39 (top right and bottom left), 42, 43, 45
PLR IP Holdings, LLC: pp. 78, 79
Talon International: pp. 152, 153
The Hertz Corporation: pp. 142, 143
The Procter & Gamble Company: p. 197
Viyella: p. 39 (top left)
Volkswagen Zubehör: pp. 94, 95, 98 (top and bottom left), 99 (top)
Volvo Car Corporation: p. 136.
Wisconsin Historical Society: p. 35 (right)
Young & Rubicam: p. 179
Figures featured on the endpapers include: Front—Bill Bernbach, Gene Case, DDB, Amil Gargano, Helmut Krone, Jeff Metzner, PKL, Jack Tinker, Judith Wald, Bob Wilvers, Young & Rubicam, and Bernie Zlotnick. Back—21 Club, Carl Ally, Jerry Della Femina, Carl Fischer, Gilbert Advertising, George Lois Ron Rosenfeld, and Young & Rubicam.
With thanks to the following for supplying endpaper images: Carl Fischer, Amil Gargano, Kathryn Krone, Bob Kuperman, George Lois, McCann Erickson, Judith Wald, and Bernie Zlotnick, 21 Club, DDB Worldwide Communication Group Inc., El Al Israel Airlines, Carl Fischer, Richard Gilbert, George Lois, Judith Wald, Bernie Zlotnick.