Contents

Note to Our Readers

Preface

Acknowledgments

Introduction

Guide to Related Topics

Issues, Strategies, Practices, and Events

Abortion Controversy

Affirmative Action

American Exceptionalism

Americans for Prosperity (AFP)

Americans for Tax Reform

Anti-Catholicism

Astroturfers

Battleground State

Big Data

Birther

Blue and Red States

Bread-and-Butter Issues

Buckley v. Valeo (1976)

Butterfly Ballot

Campaign Ads

Campaign Finance Reform

Cattle Call

Caucus

Character Issue

Checkers Speech

Civil Rights Issue

Civil Service Reform

Compassionate Conservatism

Corporations and Personhood

CPAC (Conservative Political Action Conference)

Culture War

“Daisy Girl” Campaign Ad (1964)

Dark Money

Early Voting

Earmark

Earned Media

Economic Inequality Issue

Education Reform Issue

Energy Issue

Environment Issue

Faithless Elector

501(c) Group

527 Group

Focus Groups

Frontloading

Gender Gap

Get-Out-the-Vote (GOTV) Programs

Going Rogue

Going Viral

Goldwater Conservative

Ground War

Gun Control Issue

Health Care Issue

Horse-Race Campaign Coverage

Immigration Issue

Independent Advocacy Groups

Internet Campaigning

Invisible Primary

Isolationism

Jim Crow Laws

Keynesian Economics

LGBTQ Issues

Libertarianism

Likely Voter

Manifest Destiny

Marriage Gap

Maverick

McGovern-Fraser Reforms

Media Event

Median Voter Theory

Microtargeting

Moneyball

Moral Majority

MoveOn

National Voter Registration Act of 1993

Nativism Issue

Negative Campaigning

Neoconservatives

Netroots Nation

Paid Media

Partisan Sorting

Photo Opportunity

Pocketbook Issue

Political Ads

Poll-Driven Campaign

Poll of Polls

Populists

Presidential Coattails

Presidential Debates

Prosperity Issue

Provisional Ballot

Race Relations Issue

Rally Around the Flag Effect

Red Meat Issue

Retail Politics

Right-to-Work Issue

RINO

Rockefeller Republican

Silent Majority

Sister Souljah Moment

Social Media

Social Security Issue

Sociotropic Voting

Soft News

Sound Bite

Super PAC

Super Tuesday

Superdelegate

Surge and Decline Theory

Swift Boating

Symbolic Racism

Talk Radio

Talking Points

Tea Party Movement

Tracking Poll

Trade Issue

Troubled Asset Relief Program (TARP)

Twenty-Four-Hour News Cycle

Undecideds

Valence Issue

Values Voters

Voting-Eligible Population (VEP) Turnout

Voting Reform Issue

Voting Rights Act of 1965

War and Peace Issue

Wedge Issue

Women’s Equality Issue

Presidential Campaigns

Campaign of 1788–1789

Campaign of 1792

Campaign of 1796

Campaign of 1800

Campaign of 1804

Campaign of 1808

Campaign of 1812

Campaign of 1816

Campaign of 1820

Campaign of 1824

Campaign of 1828

Campaign of 1832

Campaign of 1836

Campaign of 1840

Campaign of 1844

Campaign of 1848

Campaign of 1852

Campaign of 1856

Campaign of 1860

Campaign of 1864

Campaign of 1868

Campaign of 1872

Campaign of 1876

Campaign of 1880

Campaign of 1884

Campaign of 1888

Campaign of 1892

Campaign of 1896

Campaign of 1900

Campaign of 1904

Campaign of 1908

Campaign of 1912

Campaign of 1916

Campaign of 1920

Campaign of 1924

Campaign of 1928

Campaign of 1932

Campaign of 1936

Campaign of 1940

Campaign of 1944

Campaign of 1948

Campaign of 1952

Campaign of 1956

Campaign of 1960

Campaign of 1964

Campaign of 1968

Campaign of 1972

Campaign of 1976

Campaign of 1980

Campaign of 1984

Campaign of 1988

Campaign of 1992

Campaign of 1996

Campaign of 2000

Campaign of 2004

Campaign of 2008

Campaign of 2012

Campaign of 2016: A Provisional Review and Tentative Preview

Selected Bibliography

Index