Contents
FOREWORD BY SIR JOHN HEGARTY
HOW TRUE IS MAD MEN? BY FRED DANZIG
Prologue
The Story So Far
A Growing Respect
The Unlikely Hero
Lighting the Touchpaper
Thinking Small
The Word Spreads
Avis v Hertz
Changing Times
Thinking Big
Women of the Avenue
Epilogue
BIBLIOGRAPHY
ACKNOWLEDGEMENTS AND CREDITS
INDEX