Note: Page numbers in italics refer to illustrations.
advertising conglomerates 184–191, 216–218
African Americans 160–163
Alka Seltzer 187–188, 189, 200, 208
Alligood, Doug 161–162
Ally, Carl 118, 131–135, 133, 137, 141, 144, 194, 198, 209
Aurora Dawn 17
Austin cars 37
Avis 125–130, 128, 136, 140–141
Bates & Co 25–30, 47, 150, 176
Batten, Barton, Durstine and Osborn (BBDO) 44, 77, 148, 160, 198, 218
Benton & Bowles 74, 104, 136, 172, 196
Bernbach, Bill 23, 51–56, 53, 60, 64, 68, 84, 85, 87, 92, 97, 140–141, 147
advertising philosophy 14, 51, 57, 185
attitude to people leaving agency 111
claiming credit 108–109
influence of 214–216
letter to board 10–13
Braniff 200, 203–204, 205, 206–207, 209, 210
Bullmore, Jeremy 22–23
Bulova Watch Company 187
Calkins, Earnest Elmo 215
Carl Ally Inc 129, 130, 131, 134–144, 177, 198
Communication Arts magazine 173, 174–175
Compton-Advertising 173
Confessions of an Advertising Man 40, 44, 46
Creative Revolution 8–9, 51, 61, 80, 82, 100, 141, 172, 176, 213–214, 215, 217
Cuesta, Mike 177
culture 72–76
Daly, Joe 147
Delehanty, Kurnit & Geller (DK&G) 124–125, 150, 152–153
Della Femina, Jerry 71, 118, 122, 150–157, 155, 158, 172, 194
Dilly Beans 109
Dodge advertisement 19
Doyle Dane Bernbach (DDB) 51, 56–68, 77–82, 102–104, 107–109, 111, 117, 147, 157–158, 173, 176, 200, 208, 209–210, 218
1964 election campaign 163–164
acquisitions 217–218
Avis campaign 124–130, 140–141
ethics 70
VW campaigns 84–100
Eastern Airlines 179
employment agencies, creative 157–158
ethics 20–21, 22, 23–24, 47, 70
expense account lifestyle 20
Fischer, Carl 90, 103, 166, 168
Fitzgibbon, Bernice 196
Flexalum blinds 80
Ford Edsel 102
French Tourist Bureau 210
Gage, Bob 56, 57, 60–61, 64, 68, 102, 124
Gargano, Amil 131, 132, 136, 137, 140, 146, 177, 196, 209
Giraldi, Bob 156
Gomes, George 111
Grey Advertising 10–13, 55–56, 58, 61, 198, 217
Harper, Marion 173, 180–186, 183, 188–193, 199
influence of 216–218
Hertz 129, 130, 136, 140–141, 142–143
Hewitt, Ogilvy, Benson & Mather 36
The Hidden Persuaders 24–25
Holden, Ralph 215
Holland, Ron 108, 110, 120, 178
“Hooper Ratings” 34
The Hucksters 17–18
Interpublic 188, 190, 204, 217
Italian Americans 71–72, 146–147, 149
J Walter Thompson (JWT) 22–23, 28, 71, 72, 76–77, 134, 173, 181, 182, 186, 196
Jack Tinker & Partners 186–191, 200–204, 208, 210, 211
jazz music 73–74
Jews in advertising 65, 80, 82, 147, 163, 195
Johnson & Johnson 177
Kenyon and Eckhart 104
Koenig, Julian 12, 87, 90–93, 97, 108, 110, 117, 119, 178
Krone, Helmut 77, 87–90, 89, 91, 93, 96, 125, 126, 140
Landsdowne, Helen 196
Lois, George 70, 72, 84, 85, 96, 97, 103, 104–109, 105, 110, 116, 117–118, 119, 122, 134, 178, 199, 200, 205, 217, 219
Esquire magazine covers 166–170
Lois Holland Callaway 178, 205
Lubalin, Herb 103
Mad Men 8, 9, 44, 109, 148, 184, 188, 198
quotes from 16, 32, 50, 70, 84, 102, 124, 146, 172, 194, 212
reactions to 219
The Man in the Grey Flannel Suit 18
Mather & Crowther (M&C) 33, 36
McCann-Erickson 23, 136, 180–184, 186, 199
media event, ad as an 164
media rates 21
Moore, Mary 194, 195, 198, 210
National Airlines 121–122
New York Art Directors Club 60, 121, 132
Norman, Craig & Kummel 146
Ogilvy & Mather 176
Ogilvy, Benson & Mather (OB&M) 32, 36–46, 47–48, 148, 200
Ogilvy, David 23, 32–33, 35, 36–46, 148
relationship with Reeves 46–48
Ohrbach’s 55–56, 61–64, 62–63, 108
Olsen, Bob 154
packaged goods advertising 29–30, 150–151
Packard, Vance 24–25
Panasonic 151–152
Papert, Fred 104, 106, 108, 110–111, 116, 117, 119, 121, 178, 217
Papert Koenig Lois (PKL) 109–122, 134, 178
patent medicines 22
Pepsi 104
Peugeot 134
political campaigns 103, 163–166
pressures of work 19–20
Proctor and Gamble (P&G) 22, 30, 40, 116, 118, 173, 178, 205, 214
public agencies 114, 115, 178, 217
Quaker Oats 122
Reality in Advertising 29
Reeves, Rosser 26–30, 32, 35, 46, 50, 176
relationship with Ogilvy 46–48
Relative Sales Conviction Test 182
research, advertising 33–36, 46, 102–103, 182
restaurants and bars 20, 121, 148, 150
Rheingold beer 210
Robinson, Phyllis 57–58, 59, 61, 64, 65, 107, 108, 154, 196, 200
Roman, Ken 32, 40, 41, 44, 46, 202
Rowell, George P. 21
Rubicam, Raymond 215–216
salaries 20, 70, 114, 116, 124–125, 173, 198, 208
Seeley, Nigel 120
sex contest, agency 156–157, 195
sexism in the workplace 156–157, 194–195, 198–199
Sochis, Reba 106
spending on advertising 17, 76–77, 215
Spielvogel, Carl 181, 185, 190, 191, 192, 204
Students for a Democratic Society 213
television advertising 17, 23, 25, 26, 28, 29, 72, 77, 131, 163, 176–177
Timex 92
tobacco advertising 23–24, 208–209
Trahey, Jane 196
Travisano, Ron 154
Twelve Angry Men 18
Unique Selling Proposition (USP) 25–26
United Aircraft Corporation (UAC) 132, 134
Volkswagen (VW) 9, 84–100, 94–95, 98–99
“Funeral” 97
“Snow Plow” 97
Wakeman, Frederic 17
Wedgwood 36
Wells Lawrence, Mary 199–211, 201, 217
Wells Rich Greene (WRG) 205–211
Whalen, Grover 54
Wilson, Sloan 18
Wolfschmidts vodka 110, 112–113, 154
women in advertising 194–211
Wouk, Herman 17
Young & Rubicam (Y&R) 34, 104, 141, 176, 177, 179, 213, 215–216