Contents

Acknowledgments

R.E.A.

M.L.E.

Introductionto the Tenth Edition

How Did Your Perfect Right Get That Way?

How It All Began

What’s Been Happening with Assertiveness?

Where Are We Headed?

— Robert E. Alberti

Part I : You and Your Perfect Right

CHAPTER 1: Assertiveness and You

So, How Does It Work?

Assertiveness and Your Brain

Who Needs It?

The Assertive Alternative

What Gets in the Way of Self-Expression?

How Can You Benefit from This Book?

Chapter 2: How Assertive Are You Now?

Analyzing Your Results

Chapter 3: Keep Track of Your Growth

Making Your Journal Work for You

Part II : Discovering Assertiveness

Chapter 4: Whose Perfect Right?

Are Some More Equal Than Others?

Assertive Women in the Twenty-First Century

Men Can Be Assertive Too!

Living in a Multicultural, Pluralistic World

How Different Is “Different”?

What Does Background Have to Do with Assertiveness?

Society Often Discourages Assertiveness

Chapter 5: What It Means to Be Assertive

Assertive, Nonassertive, and Aggressive Behavior

Assertiveness and Personal Boundaries

Cultural Differences in Self-Assertion

And It’s Not Just Culture…

“But Isn’t Aggression Just Human Nature?”

Classifying Behavior: “A Rose by Any Other Name…”

Social Consequences of Assertion

“Be Nice”

Assertiveness in the Twenty-First Century

Eleven Key Points About Assertive Behavior

Chapter 6: “Can You Give Me an Example?”

Recognizing Your Own Nonassertive and Aggressive Behavior

Part III : Becoming Assertive

Chapter 7: Set Goals for Yourself

“How Do I Know What I Want or Need?”

“Hello, Needs? It’s Me, Tim Id.”

A Behavioral Model for Personal Growth

Structuring Your Goals

Personal Factors

Ideals

Feasibility

Flexibility

Time

Priorities

Goal for It!

Chapter 8: It’s Not What You Say, It’s How You Say It!

“I Never Know What to Say!”

The Components of Assertive Behavior

Eye Contact

Body Posture

Distance/Physical Contact

Gestures

Facial Expression

Voice Tone, Inflection, and Volume

Fluency

Timing

Listening

Thoughts

Persistence

Content

Check Out Your “Component Competence”

Chapter 9: Assertive Messages — Twenty-First-Century Style

How Will You Send It?

Assertiveness Counts

Phone Messages

Written Messages — Online or Snail Mail

Children Online

Chapter 10: Thinking Assertively

Self-Expression and Your Brain

Your Attitude Toward Becoming Assertive

Your Attitude Toward Yourself

Thoughts That Get in the Way of Self-Assertion

Helpful Aids for Handling Thoughts

Stress Inoculation

Thought Stopping

Positive Self-Statements

Stop Imagining the Worst

“What Else Can I Do About My Thoughts?”

Are Some More Equal Than Others?

Chapter 11: There’s Nothing to Be Afraid Of

Finding Your Fears: The SUD Scale

List and Label Your Fears

Methods for Overcoming Anxiety

Systematic Desensitization

Exposure Desensitization

Diet, Exercise, and Sleep

Meditation, Breathing, Relaxation Training, and Mindfulness

Treatment for Panic Attacks

Irrational Beliefs and Self-Talk

Assertiveness

Eye Movement Desensitization and Reprocessing (EMDR)

Medication

Other Therapies for Anxiety

Summing Up About Anxiety

Chapter 12: It’s a Skill You Can Learn

Changing Behavior and Attitudes

Getting There from Here

When You Are Ready to Begin

Chapter 13: Take It One Step at a Time

The Step-by-Step Process for Increasing Your Assertiveness

Part IV : Building Assertive Relationships

Chapter 14: Assertiveness Builds Equal Relationships

Your Social Brain

Nature Plus Nurture

Social Learning

“What the World Needs Now…”

Reaching Out

“Thanks, I Needed That!”

Apologies

Friendship

The Battle of the Sexes Is Over…and It’s a Draw!

Assertiveness in a Shrinking World

Chapter 15: All in the Family: Assertiveness for Parents, Children, and Seniors

Out of the Mouths of Babes

They Do Grow Up, Don’t They?

Grandparents Can Be Assertive Too

Assertiveness and Balance in the Family System

Chapter 16: Assertiveness, Intimacy, and Sexuality

Are Intimacy and Sex the Same Thing?

Is That All There Is?

Assertive Sexuality

Sex Is a Social Activity

Some Basic Skill Areas of Assertive Sexuality

When No Is Not Enough

Assertiveness and Equality in Intimate Relationships

Part V : Applying Your Assertiveness

Chapter 17: Anger 101: It’s Not a Four-Letter Word

There Are No Easy Answers

What Do We Know About Anger?

What Do We “Know” That’s Not So?

Anger Myth #1: Anger Is a Behavior

Anger Myth #2: You Should Be Afraid of Your Buried Anger

Anger Myth #3: An Angry Person Is a Human Steam Kettle

Anger Myth #4: Venting Is Good for Your Health

Anger Myth #5: Anger Needs to Be Expressed

Anger Myth #6: Tell Other People but Not the Person You’re Angry With

“Okay, Okay, Enough with the Myths: What Are the Facts About Anger?”

Anger May Be Hazardous to Your Health

“Why Do I Get So Angry?”

Chapter 18: Anger 102: What You Can Do About It

Take Good Care of Your Anger

Accept It

Work It Out

Minimize Anger in Your Life

Cope Before You Get Angry

Respond Assertively When It’s Worth It to Express Your Anger

When Someone Else Is Angry with You

Thirteen Steps to Effective Conflict Resolution

Add It Up: 33 + 8 + 13 = 4 — Keys for Coping with the Anger in Your Life

Chapter 19: Must We Put Up with Put-Downs?

Dealing with Criticism, Within and Without

Direct Verbal Put-Downs: “You Fool!”

Indirect Verbal Put-Downs: “Nice Work, for a Woman.”

Nonverbal Put-Downs: Dirty Looks and Obscene Gestures

Self Put-Downs: “I’m Such a Jerk.”

Get Past It and Move On

Chapter 20: Assertiveness Works at Work Too

Assertiveness in the Workplace

Job Search

Interviewing

Before the Interview

At the Interview

After the Interview

Can the “New Kid on the Block” Be Assertive?

On-the-Job Relationships

Dealing with Supervisors

Supervising Assertively

Keeping Your Priorities Straight

More On-the-Job Situations for Practice

Chapter 21: Dealing with Difficult People

What Do You Think?

How to Deal with Bozos

1. Changing Your Cognitions, Attitudes, Thoughts: “It’s All in How You Look At It”

2. Dealing with Your Anxiety: “Dentist’s Chair Syndrome” or “If You’re Going to Get Drilled Anyway, You Might as Well Lie Back and Enjoy It”

3. Taking Direct Action: “Don’t Talk to Me Like That!”

4. Syntonics: “Tune In, Turn On, Talk Back”

5. Lifemanship: “What’s That on Your Cheek?”

6. Solutions: “No-Fault Insurance”

7. Withdrawal: “The Engagement Is Off!”

8. Humor: “And the World Laughs with You”

9. Knowing Your Audience: “Not in Front of the Children”

10. Requesting Clarification: “Say What?”

11. Changing the Scene: “Build a Level Playing Field”

The Situation Is Serious, but Not Hopeless

Part VI : Living an Assertive Life

Chapter 22: Deciding When to Be Assertive — or Not

“So How Do I Know When Action Is Called For?”

1. What Really Happened?

2. How Much Does It Matter to You?

3. What Is the Probability That You’ll Get What You Want?

4. Are You Looking for a Specific Outcome or Just to Express Yourself?

5. What Are Your Options?

6. Are You Looking for a Positive Outcome?

7. Do You Have Assertive Attitudes, Skills, and Intent?

8. Have You Counted to Ten?

9. Would It Be Better to Wait Until Tomorrow?

10. Will You Kick Yourself If You Don’t Take Action?

11. Have You Done Everything You Can to Remove or Reduce the Obstacles to Your Desired Outcome?

12. What Are the Probable Consequences and Realistic Risks of Your Possible Assertion?

13. Will Assertion Make Any Difference? Will It Change the Situation?

Chapter 23: When Assertiveness Doesn’t Work

It’s Only Failure If You Quit

Definition

Inadequate Assessment

Contraindications

Canned Approaches

Wrong Technique

Skill Deficits

Anxiety

An Issue That May Require Intervention on a Number of Fronts

When You Are Wrong

Avoiding Failures

Chapter 24: Helping Others Deal with the New Assertive You

How Does It Look from Outside?

Be Aware of Your Impact on Others

Potential Adverse Reactions

Include a Friend in Your Learning Process

Chapter 25: Beyond Assertiveness

“It’s Too Late Now!”

The Swing of the Pendulum

Assertiveness and Holistic Health

Assert Your Way to Health

Assertiveness and Common Sense

Membership in the Human Community

Now What?

Appendix: Assertiveness Practice Situations

Family Situations

Sleepover

Visiting Relative

Past Midnight

Holy Terror

Intimate Situations

Late for Dinner

Balancing the Books

Sagging Sex

Beach Blanket Roulette

Alcohol Amour

Consumer Situations

Haircut Hassle

Shortchanged

Lines, Lines, Lines

Do Not Call

Employment Situations

Overtime

Deniable Passion

Below Par

Cutting Critique

Late Again

School and Community Situations

Hearing Aid

Clarification

Morals

Know-It-All

Social Situations

Breaking the Ice

Making a Date

Summary

Online Resources

Online Psychology and Self-Help Resources

Online Resources Mentioned in the Text

References and Further Reading

Index