A
advertising 13, 14, 21, 40, 46, 50, 57-59, 63, 72, 76, 89, 103, 111, 113, 116, 136, 139, 151, 201, 204, 213, 222, 257
Antique Press 201-03
Art Nouveau 34, 35, 61, 63, 209
B
baby boomer(s) 45, 46, 71, 78, 117
Ball, Harvey 75-79
banners 50-53
Beall, Lester 43, 131, 132, 247
Beistle Company 82-84
brand (–ing) 30, 79, 89, 91, 101, 103, 113, 116, 133, 135, 156, 183, 209, 218, 261
Branham, Don 87
Brownjohn, Robert (BJ) 175-76
Burton, Mike 9
C
calligraphy 54, 77, 107, 198, 222
capitalist 35, 50, 72, 112, 208
Carson, David 81, 118-21, 177, 223, 241
cartoon 29, 46, 66, 72, 107, 144, 185, 190, 233, 244
Cassandre, A.M. 151-52
catalog 23, 41, 57, 59, 72, 81, 113, 170, 211, 233, 237, 257
clip art 69, 72, 127, 205, 257, 259
comics (books, strips) 49, 55, 81, 91, 93, 111, 137, 166, 189, 191, 204, 214, 215
commercial art 13-15, 22, 35, 37, 81, 84, 125, 127, 128, 167, 218, 221, 242, 257
computer 15, 118, 120, 121, 170, 173, 215, 227, 229, 230, 232, 236, 241, 242, 249, 261
Constructivist, -ism 21, 35, 41, 195
copyright 9, 37, 99, 128, 170, 183, 184, 209, 233
Corita (see Kent, Sister Corita) 53, 54, 196-99
D
Dada –ist, -ism 35, 69, 109, 110
détournement 109-11
DIY 35, 52, 114, 115-18, 121, 235, 240
E
Eros magazine 171-72
F
Famous Monsters of Filmland magazine 93, 163, 167
fashion 35, 78, 112, 116, 151, 152, 255, 257, 259
Frazetta, Frank 163
freelance 6, 79, 133, 156, 170, 185
G
gag (joke, gift) 81, 82, 85, 244-46, 261
Geismar, Tom 175-76
George, Ross F. 125-29
Ginzburg, Ralph 170-73
Glaser, Milton 21, 66, 81, 177, 184-87, 190
Golden, William 132, 139, 147-49
Goodykoontz, Jasper 33
Griffin, Rick 63, 66, 86, 87, 193, 204, 208, 213-15
H
Hallmark 61, 66, 69, 76, 86, 87
Helvetica 21, 46, 63, 72, 125, 128
Hippie(s) 52, 61, 63, 66, 69, 71, 77, 78, 156, 159, 176, 185-86, 193, 204, 208, 209, 213
hot rod 17, 63, 81, 119, 204, 207, 208
Hurter, Albert 140-45
I
Immaculate Heart College 198
Industrial design 25, 30, 34, 35, 41, 50, 66, 115, 116, 201, 242, 244-45
Industrial (subculture) 222-23
ITC (International Typeface Corporation) 169-70
K
Kent, Sister Corita 53, 54, 196-99
Kurtzman, Harvey 89, 93-95, 163
L
Lebowitz, Mo 201-03
Letterist (movement) 109-10
Letterpress 33, 201-02, 229, 238-39, 247
line art 72, 155, 167, 181, 185, 209
logo 23, 29, 30, 40, 43, 76-79, 89, 91, 105-07, 113, 116, 132-33, 137, 140, 149, 175, 205, 209-11, 221, 241, 245-46, 252
Los Angeles 143, 145, 193-94, 199, 222
Lustig, Alvin 139-41
M
mail order 14, 21, 113, 125, 127, 137, 207, 252
marketing 13, 14, 49, 50, 66, 75, 77, 91, 101, 103, 185, 255, 261,
Matisse, Henri 52-53
Max, Peter 66, 72, 99, 137, 152, 183-87, 191
Miller, Stanley “Mouse” 63, 193, 207-11, 213
Mingo, Norman 89
Modernism 21, 39-43, 131, 133, 202
modernist 41, 43, 52, 69, 101, 131, 132, 139
Moscoso, Victor 194, 208, 213-15
N
Neuman, Alfred E. 89-91
New Wave 117-19
New York City 21, 115, 129, 143, 175, 185, 186, 241
O
P
paste-up 114, 163, 181, 240, 250
Phillips, Jim 204-05
Photostat camera 128, 181, 214, 229, 247
P-Orridge, Genesis 115, 119, 177, 221-23
postmodern 25, 183, 201, 203, 238
postwar 21, 35, 41, 59, 71, 147, 169, 175, 185, 201, 203
Powers, Richard M. 155-61
propaganda 18, 23, 50, 110, 111, 114
psychedelic 35, 51-53, 63, 66, 72, 73, 152-53, 155, 186, 187, 190, 194, 204, 207, 209, 213-14
punk 47, 69, 71, 79, 105, 114-21, 198, 203-04, 221-23, 239-41
Push Pin Studio 41, 66, 99, 177, 184-87, 201
R
Rand, Paul 15, 21, 43, 75, 81, 131-33, 139, 261
record album 29, 30, 175, 223, 227
Reid, Jamie 111-16, 177, 221, 223
religion, religious 49-55, 198
retro 39, 43, 45-47, 52, 66, 115, 240
rock poster 193, 194, 211, 244
Rockwell, Norman 135-37
Roller, Alfred 63
Roth, Ed “Big Daddy” 129, 177, 204, 208, 218
Rotten, Johnny (John Lydon) 6, 113
S
San Francisco 187, 193, 194, 204, 207-08, 213
Schenkel, Cal 189-91
science fiction (sci-fi) 155-59
Seattle 25, 49, 77-79, 115, 125, 128, 207, 233
show cards 125-28
sign painter(s) 13-15, 35, 127, 140
Situationist International 109, 110
Speedball 125-29
Steinweiss, Alex 29
Stella, Frank 39-40
Stern, David 77-78
stock photo 57-59
Surrealism, -ist 35, 69, 143, 151-52, 156
T
Throbbing Gristle 221-23
trade magazine(s) 13, 14, 21, 29
trademark 29-30, 82, 105, 149, 209
type-
cold foundry 33
typeface 25, 41, 101, 119, 125-28, 170, 173, 176, 236-37, 241-44, 249-50
typography 9, 29-30, 33, 41, 63, 69, 72, 95, 107, 170, 172, 176, 181, 198, 201, 214, 236, 239-44
U
V
Van Hamersveld, John 193-95
W
Warhol, Andy 40, 149, 217-19, 242
Wellington-Lloyd, Helen (“Helen of Troy”) 113
WMCA “Good Guys” 76
Wolverton, Basil 55
X
Y
Yellow Submarine 183-86
Z
Zappa, Frank 189-91