Contents

AUTHOR’S FOREWORD

Context Is Everything

About the Title of the Book

SECTION ONE

The Language of Design

The Secret Brotherhood of Graphic Design

“Design Diversity” and the Con

20th-Century American Industrial Graphic Design

Typography as Image

Manufactured Style: From Prissy Victoriana to Art Deco

Modernism is Just Another Retro Style

Graphique Moderne

God Told Me To

Cheesecake Clip

Hallmark Psychedelia

The Acrimonious History of the Happy Face

The Anonymity of Manufactured Art

Alfred E. Neuman is MAD

Help! A Genius Cluster

Grade School Indoctrination

The Fine Art of Marketing Lowbrow

A High “Huh?” Factor: Japanese Graphic Design

Chaos as Design Theory

SECTION TWO

Designers and Artists

Ross F. George: Typographic Man of Mystery

Saint Paul

Norman Rockwell and Corporate Sentimentality

Alvin Lustig: A Nod is as Good as a Wink to a Blind Horse

Albert Hurter: Disney’s Crazy Uncle in the Attic

William Golden: Grand Master of Corporate Design

A.M. Cassandre’s Bazaar Surrealism

Richard M. Powers Showed Us What Science Fiction Looks Like

Harry Chester, King of Monster Type

Herb Lubalin: If You Can’t Design in B&W, You Can’t Design

Ivan Chermayeff and BJ

Robert Massin: Thinking Outside the Condom Box

Peter Max and the Cult of Fake Psych Celebrity

Cal Schenkel Cleans You! Thrills You! Cleans & Thrills You!

John van Hamersveld and Los Angeles Psych

Sister Corita Kent

Mo Lebowitz’s Antique Press

Jim Phillips: Skate or Design

Mouse

Moscoso

Drella, Commercial Artist

Genesis P-Orridge: No Future at the Death Factory

SECTION THREE

Tools of the Trade, Forgotten Processes, and Obsolete Objects

Linotype

The Lost Art of the Print Process

Printer’s Drill

The Haberule

Printing Cuts

LabelMaker: Punk Typography 101

Stencil Lettering as Art

The French Curve

Pocket Pal

Punch Tape

Thermography

Niche Market Packaging

Matchbooks, A Tiny Design Canvas

AFTERWORD

The Moist Towelette

INDEX

ACKNOWLEDGMENTS / COLOPHON